Overview

Frase brings research, writing, search optimization and publishing into one content workflow. Its combination of conventional SEO tools and AI-search visibility makes it a broad option, though monthly article, audit and seat allowances deserve close attention.

It can research topics, draft long-form pages in a chosen brand voice, and score content for Google search and AI citations. Rank tracking, site audits, backlink analysis and competitor research extend the workflow beyond drafting. AI Visibility monitors citations across ChatGPT, Perplexity, Claude, Gemini and Google AI; Content Guard watches rankings and traffic decay and can draft fixes for approval.

Frase Answers responds to site visitors using the site's own content with citations and captures the questions they ask. Publishing connects to WordPress, Webflow, Sanity and Wix, or can run through FraseCMS. Automatic publishing is also available when enabled, so teams should consider how much publishing control they want to delegate.

Key features

Frase writes natively in more than 70 languages and locale variants, and includes brand voice controls, long-form writing and team collaboration. Its 16 native integrations include Google Search Console, Google Docs, Notion, GitHub, Linear, Slack, Zapier, Make, n8n, Claude, ChatGPT and MCP. MCP and CLI support also brings Frase into Claude, ChatGPT, Codex, Cursor and terminals.

The REST API exposes content, SERP and audit endpoints with webhooks, and is available on every plan. Admins can manage billing, Editors can create and edit, and Viewers have read-only access. Frase states that it is SOC 2 Type II attested and GDPR compliant, with encryption at rest and in transit, access controls, audits and vulnerability scanning. It also says customer data obtained through Google Workspace APIs or other platforms is not used to train generalized AI or machine-learning models.

Pricing

The 7-day trial is capped at 5 articles, 50 audit pages, 25 AI prompts and 3 seats. That gives a small team a chance to explore the workflow, but the article cap is modest for evaluating recurring production. FraseCMS has a separate free plan with 100,000 monthly page views, 25 GB bandwidth and a Powered by Frase badge.

Starter: $39.00 USD per month billed yearly, or $49/mo month to month. It covers one seat, one site, 10 articles and 50 audit pages per month, with Content Guard watching 10 pages. This fits an individual working on a single site; the one-seat cap and limited monthly output make it a poor fit for a team or a high-volume calendar.
Professional: $103.00 USD per month billed yearly, or $129/mo month to month. Three seats, five sites, 40 articles and 250 audit pages per month, plus monitoring for 75 pages, make this a more practical step for a small content team managing several properties.
Scale: $239.00 USD per month billed yearly, or $299/mo month to month. It raises capacity to five seats, up to 10 domains, 100 articles, 1,000 audit pages and 300 watched pages. Agencies or larger publishing operations with sustained output have more room here, though the five-seat limit may still require Enterprise.
Enterprise: Custom pricing, scoped to the organization, with custom seats, domains, limits and API access. It adds white-label reports, a branded client portal, SSO and SAML, a dedicated account manager and an SLA; it suits organizations that need tailored capacity or enterprise access controls.

Yearly billing saves 20% on the monthly rate. The CMS tiers are separate: Basic costs $19.00 USD per month for 250,000 page views, 100 GB bandwidth, a custom subdomain or subdirectory and no Frase badge; Pro costs $99.00 USD per month for 1,000,000 page views, 500 GB bandwidth and dedicated support. The free CMS tier's badge and lower bandwidth allowance are the trade-off for hosting at no charge.

Platforms

Frase is available on web, as an extension and through an API. Its publishing options and agent interfaces broaden its reach, while the API's presence on every plan gives teams a route to build programmatic workflows without stepping up to Enterprise.

Who it's for

Frase is best suited to content marketers, SEO professionals, agencies, publishers and enterprise content teams that want to combine drafting with optimization and monitoring. Multilingual teams can benefit from native support for more than 70 languages and locale variants. Freelancers can use Starter for one-person, one-site work, but should weigh the 10-article monthly allowance against their publishing pace.

Pros and cons

Pros: Research, long-form drafting, SEO and AI-search scoring, publishing and content monitoring sit in one workflow, reducing the need to split those jobs across separate tools.
Pros: AI Visibility and Content Guard address AI citations and content decay, while Frase Answers can respond from a site's own content and capture visitor questions.
Pros: The API is available on every plan, and the CMS offers a free hosting tier for sites within its view and bandwidth limits.
Cons: Starter's single seat and 10-article monthly cap can constrain even a small team; scaling output or collaboration means moving to a more expensive tier.
Cons: The trial's five-article limit is tight for judging a repeatable content workflow, and the free CMS tier carries a Frase badge.

Alternatives

NEURONwriter is worth considering for a lower-cost paid entry: its Bronze plan costs $23.00 USD per month and includes two projects, 25 content writer analyses, five AI-monitored questions and 15,000 AI credits. Frase offers a broader stated workflow, including publishing and ongoing monitoring, while NEURONwriter's supplied plan facts do not establish the same range.

GSEOeditor may suit someone who wants a no-cost starting point: its free plan is forever and includes 25 searches and 25 AI credits total, one workspace and 10 pages. Those small lifetime caps are better for limited use than ongoing production.

Hovers is another freemium alternative.

Originality.ai may be the better fit when AI detection is the priority: its free tier allows three scans per day, up to 2,000 words per scan, with DOCX, PDF and DOC uploads; its Pro plan is $12.95 USD per month.

GazeSEO offers a free Starter plan with one project, one seat, 150 content AI credits and up to three optimized content items, making it a limited-allowance alternative for a small start.

MarketMuse has a free plan for one user with 10 queries per month, but no site inventory or tracked topics. That may suit query-limited exploration rather than a monitored content operation.

SeeO offers a free plan with two projects, three tracked keywords, three audits per day and 10 content checks per month, a narrower option for small-scale checking.

YourText.Guru is another freemium alternative.

For category browsing, see Content Optimization Software, SEO Content Optimization Software, AI Copywriting Software, SEO Writing Software, AI Blog Writing Tools and AI SEO Software.

Verdict

Choose Frase if your team wants research, optimization, AI-search visibility and publishing tied to ongoing content maintenance. Its main advantage is breadth across the content lifecycle; its main reason to look elsewhere is the cost and tight entry-level capacity once multiple people or higher article volume are involved.

	Frase	Wincher
Free plan	Yes	No
Free trial	Yes	No
Paid from	$19/mo	—
Open source	No	No
Platforms	api, extension, Web	api
Free plan	No	No
Paid from	$39/mo	—
Rank tracking	Yes	Yes
Site audit	Yes	—
Backlink analysis	Yes	Yes
Competitor research	Yes	Yes
API access	Yes	Yes
Keyword research	—	Yes
Tracked keywords	—	500 keywords

Frase vs Wincher

Frase

Wincher