Overview

Calorie and macro targets, diet and ingredient filters, and food preferences give the planner useful guardrails; budget and schedule also shape its plans. The result is more directed than a generic menu, though the free plan’s daily horizon is a real constraint for anyone who wants to organize meals in advance. Grocery lists update from the plan, connecting the decision about meals to the next shopping trip.

Key features

Planning and nutrition controls

The Free plan includes daily meal plans, food tracking, barcode foods, custom foods and recipes, and recurring foods. That makes it a credible way to see whether nutrition-led planning fits your routine, but daily plans are less useful for batch planning or coordinating several days at once. Premium extends the horizon to seven days and adds daily customization, saved plan weeks, and shareable PDFs.

Shopping, recipes, and pantry

Automatic grocery lists reduce the gap between choosing meals and collecting ingredients; Instacart, Walmart, and Amazon Fresh are named as delivery options. Custom recipes and a virtual pantry that prioritizes food already on hand can make plans more practical for users trying to use what they have. These tools make the planner more than a calorie log, although their value depends on wanting a plan-driven shopping routine.

Health, professional, and developer tools

The mobile app can sync nutrition and weight data with Apple Health, Android Health Connect, or Google Fit, which suits people who want meal data alongside health records. Eat This Much Pro targets dietitians, nutritionists, personal trainers, and health coaches managing client plans. Its API can generate plans and grocery lists and export HTML, PDF, or JSON, but access requires direct partner onboarding; standard terms allow data retention only during the partnership and food-nutrition caching for up to seven days.

The browser Recipe Clipper reads the page it is opened on and sends recipe-page data to Eat This Much only after the user selects “Review in Eat This Much.” The privacy policy says the company does not sell personal information and describes collecting account, usage, location, body-measurement, and food-activity data.

Pricing

The Free plan costs no listed price and includes daily meal plans, food tracking, barcode foods, custom foods and recipes, and recurring foods. It is the sensible starting point for daily planning, but does not provide Premium’s week-long horizon and customization.

Premium costs 5.00 USD per month (billed With annual subscription) and includes weekly planning, automatic grocery lists and delivery integration, leftovers, daily customization, saved plan weeks, and PDFs. It fits people who will use advance planning consistently; the annual billing term matters even though the price is expressed monthly. A 14-day trial is offered.

Professional — Control costs 49.00 USD per month (billed Billed quarterly) for up to 10 clients, with a client dashboard, branded emails and PDFs, customized client targets, and no client logins. Professional — Collaborate costs 59.00 USD per month (billed Billed quarterly), also for up to 10 clients, and adds client logins, custom permissions, branding in web and mobile apps, and client tracking logs. Control suits a practitioner managing plans without client access; Collaborate is the better fit when clients need to log in and track. Eat This Much Pro offers a 14-day free trial and a 30-day money-back guarantee.

Partner API pricing is tailored to partner use case and volume; early access and partner onboarding are required. It is aimed at organizations building around generated plans and lists, not individual meal planners.

Platforms

Eat This Much is available on web and mobile, with Android and iOS apps, plus a browser extension and API. The mobile health integrations broaden its usefulness for people who already track health data, while API access is oriented to partners rather than self-service use.

Who it's for

Choose it if nutrition targets and food preferences should guide a meal plan that also informs grocery shopping. Premium is the more suitable fit for people planning a full week or tailoring each day; the free tier works for trying daily plans and tracking. Nutrition professionals can consider Pro when they need client-plan tools, with Collaborate offering client access that Control excludes. It is a weaker fit for someone seeking only a food log or a professional workflow without paying for Pro.

Pros and cons

Pro: Nutrition targets, dietary filters, budget, and schedule shape plans, so users can steer menus around practical and dietary needs.
Pro: Automatic grocery lists, delivery options, custom recipes, and a pantry feature connect planning to shopping and ingredients already at home.
Pro: The free tier includes daily plans and food-tracking tools, giving users a way to try the central workflow before paying.
Con: Free planning is limited to daily plans, so users who need a week at a glance must move to Premium.
Con: Premium’s monthly price is billed with an annual subscription, while Pro prices are billed quarterly; those terms affect the commitment behind the monthly figures.
Con: Control does not let clients log in, and API access requires partner onboarding, limiting those options for teams that need client self-service or immediate API access.

Alternatives

Fitia is worth considering if calorie and macro tracking is the priority: its free plan includes basic tracking, food logging, and a barcode scanner, while Eat This Much’s clearest distinction is meal planning connected to grocery lists.

KitchenPocket is a reasonable alternative for someone prioritizing cookbooks, recipes, and recipe clipping; Eat This Much is more directly centered on nutrition-guided meal plans and shopping.

MealIdeas AI offers daily AI meal picks and a free allowance of its first two meal plans, making it an option for someone comparing meal-idea tools. Mealique may suit users who want free core weekly planning, recipes, grocery lists, and daily tracking on Android or iOS.

MyPlateAI is an option for someone who wants a capped number of AI meal generations in a free plan, with basic recipes and a grocery-list preview. Nutrig may suit someone whose needs center on one weekly meal plan, menu swaps, and water and calorie tracking.

Pantryfy is another pantry-and-recipe option, with free caps on pantry items, recipes, AI requests, image parses, and barcode scans. Yumnia may suit someone who wants to create a meal plan and grocery list, with its paid tier unlocking a full week.

For broader comparisons, browse AI Meal Planning Apps or Fitness Nutrition Software.

Verdict

Eat This Much is a strong choice for people who want calorie and food preferences to guide a meal plan and carry through to grocery shopping. Its free daily plan is a useful starting point, but the main reason to pay is the seven-day planning and customization; look elsewhere if you only need logging, or if a client-management workflow must include client access without Pro.

	Eat This Much	Kalo
Free plan	Yes	No
Free trial	Yes	No
Paid from	$5/mo	—
Open source	No	No
Platforms	Android, api, extension, iOS, Web	iOS
Free plan	Yes	Yes
Paid from	5 /mo	—
Meal planning	—	No
Food tracking	—	Yes
Client goals	—	No
Progress tracking	—	Yes
Client mobile app	—	No

Eat This Much vs Kalo

Eat This Much

Kalo