Overview

ConvertFlow is a funnel platform for teams combining lead capture, ecommerce campaigns and experimentation. It is best suited to marketers and ecommerce businesses managing multiple campaign formats. Its breadth is useful, but view and campaign caps make plan fit central as activity grows.

Key features

Campaign building and targeting

A visual editor brings quizzes, forms, popups, landing pages, surveys, product recommendations, upsells, cross-sells and embedded calls to action into one platform. Remix AI can generate and optimize funnels using knowledge from more than 200,000 experiments across thousands of brands. That range can reduce the need to assemble separate tools for different campaign formats, though teams still need to manage campaign volume within plan limits.

Campaigns can target people by quiz answers, cart activity, visit history, custom fields and CRM contact segments. That makes ConvertFlow more relevant to teams tailoring journeys around both on-site behavior and customer records than to those needing only a simple form or popup. Integrations cover marketing, ecommerce, CRM, analytics and automation tools, alongside Zapier, Segment, custom webhooks and a JavaScript API. The free plan excludes integrations, a meaningful constraint for businesses relying on connected systems.

Publishing and experimentation

Landing pages can be published to Shopify pages with one click or hosted on a custom domain with HTTPS. Testing includes A/B, multivariate and round-robin split tests, AI-generated split tests and scheduled experiments. These options suit teams refining campaigns systematically; funnel A/B split-testing is a Pro feature, so not every paid tier includes that capability.

ConvertFlow says its tracking script is 10–20 KB, loads asynchronously and is cached and served through a global CDN. It also says passwords are hashed and that it uses measures to protect customer and consumer data from loss, misuse and unauthorized access. Enterprise plans can enable SOC 2 reports, SSO/SAML and data compliance controls. Paid plans include campaign-launch and split-testing assistance; higher tiers add onboarding, private Slack, dedicated account management and optimization meetings.

Pricing

ConvertFlow has a free plan and a free trial. The Free plan costs 0.00 USD per free and includes five funnel campaigns, previews and testing, but no integrations. It is a way to begin building campaigns, not a fit for teams that need connected marketing or commerce systems.

Personal costs 25.00 USD per year (billed annual discount) and allows up to 10k monthly funnel views, 10 campaigns, 400+ templates and one domain per site. It fits a smaller operation that can work within those limits. Prime costs 83.00 USD per year (billed annual discount), raises the caps to 30k monthly views and 25 campaigns, and adds CRM and SMS integrations, Zapier and custom webhooks; it is the more practical step for teams that need those connections.

Pro costs 250.00 USD per year (billed annual discount), with up to 100k monthly views, funnel A/B split-testing, conditional logic and products, identity resolution and targeting. It suits teams that need testing and more involved targeting. Plus costs 833.00 USD per year (billed annual discount), supports up to 1M monthly views and adds a dedicated account manager, funnel accelerator and monthly optimization meetings. That capacity and support are aimed at larger programs. ConvertFlow's pricing note also states paid plans start at $25/mo (annual).

Platforms

ConvertFlow supports web and API platforms. Its landing-page publishing options include Shopify pages and custom-domain hosting with HTTPS.

Who it's for

ConvertFlow is aimed at entrepreneurs, marketing professionals, agencies, ecommerce brands and lead-generation teams. Its mix of campaign formats and behavioral targeting is most useful when a team needs to coordinate several conversion paths. A business seeking only a basic popup or form may find the broader funnel platform unnecessary.

Pros and cons

Broad campaign coverage: Quizzes, forms, pages, surveys and ecommerce offers share one platform, reducing tool-switching across formats.
Flexible targeting and tests: Behavioral and CRM-based targeting plus multiple test types support ongoing campaign refinement.
Free plan has a hard gap for connected workflows: Integrations require a paid plan, and the plan allows only five campaigns.
Capacity is tiered: Monthly view and campaign ceilings mean growing teams may need a higher plan to keep operating within their needs.

Alternatives

For a dedicated popup focus, compare Pop-Up Builder Software and Popup Software. Teams prioritizing lead acquisition can browse Lead Generation Software or Lead Capture Software; those focused on funnel creation can consider Sales Funnel Builders, while page-first projects can compare Landing Page Builders.

Promolayer is another freemium web option; its Basic plan is 2083.00 JPY per month, billed annually, with 15K monthly impressions, A/B testing, and Mailchimp, Klaviyo and webhook integration. Choose it when that popup-oriented capacity and those integrations suit the job. Appocalypsis has a free web plan with limited functionality, a simpler alternative for someone looking for a free option. BDOW! offers a free plan with one site, 100 conversions, 500 emails per month, opt-in forms, visitor targeting and analytics, making it relevant for a narrower email-capture use case. Common Ninja Form Builder has a free plan limited to one form, better aligned with a single-form need. Icegram Engage offers a free single-site plan with popups, action bars, toasts, messengers and basic targeting, for teams centered on those formats. OptiMonk has a free plan with 10,000 pageviews per month, 1,000 AI credits per month and one domain; it is worth comparing when those caps fit. Popup Maker offers a free self-hosted plan with unlimited popups, themes, impressions and views, for users whose priority is popup volume. Popupsmart has a free web plan with 5K pageviews per month, one website, one live popup and a 100-email monthly quota, suiting a smaller popup program.

Verdict

Choose ConvertFlow if your marketing or ecommerce team wants to build, target and experiment across several funnel formats in one platform. Its main reason to choose is the combination of campaign breadth, behavioral targeting and testing; look elsewhere if you need only a simple capture tool or need integrations without moving beyond the free plan.

	ConvertFlow	Instapage
Free plan	Yes	No
Free trial	Yes	Yes
Paid from	$25/mo	—
Open source	No	No
Platforms	api, Web	api, Web
Free plan	Yes	No
Paid from	25 /mo	—

ConvertFlow vs Instapage

ConvertFlow

Instapage