ABExperiment vs Apex
| ABExperiment | Apex | |
|---|---|---|
| Free plan | No | Yes |
| Free trial | No | Yes |
| Paid from | — | Free |
| Open source | No | No |
| Platforms | Web | Android, api, iOS, Web |
| Free plan | No | Yes |
| Test types | classic A/B testing; website testing; chatbot and assistant conversation testing; LLM and model testing; vector database testing; retrieval strategy testing; prompt-template testing; data-product optimization; Knob experiments | A/B testing, multivariate experiments, server-side testing, mobile-app testing |
| Supported platforms | web | web_and_mobile |
| Visual editor | — | Yes |
| Server-side testing | — | Yes |
| Mobile SDK | — | Yes |
| Audience targeting | — | Yes |
| Feature flags | — | Yes |
Both are listed in Best A/B Testing Tools. On Samsung Mobile US Press, Apex scores higher on our published basis.