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True Impact
Needham Heights, Massachusetts, United States
What it is
True Impact is a freemium web and API platform that measures how donations, volunteering, and in-kind contributions translate into social outcomes. A reporting wizard and program evaluation experts guide nonprofit partners, while the platform calculates claimed impact in real time from contribution details. Donors can examine outcomes, social return on investment, geographic and demographic priorities, and metric quality. Measurement covers grants, volunteerism, in-kind donations, advocacy, matching gifts, pro-bono service, and board service. True Impact can run standalone or connect with grant, volunteer, and data-warehousing systems. API integrations with CyberGrants, Benevity, and YourCause + Blackbaud are available as an add-on. The company provides personalized measurement assistance and report feedback. Lite reporting simplifies analysis for investments under $10,000; comprehensive reporting adds outcomes and deeper analysis. Nonprofits can report regardless of size, capacity, sophistication, or data availability. Its opt-in Impact Reporting Network lets nonprofits choose whether reports are public, private, or shared case by case. True Impact has worked with companies and nonprofits since 2005.
For and against
For
- Calculates claimed impact in real time
- Covers grants, volunteering, and in-kind gifts
- Standalone use or system integrations
- Guided reporting and evaluation support
- Free plan available
Against
- API integrations are an add-on
- Lite reporting targets investments under $10,000
- Custom indicators are not available
The verdict
True Impact brings contribution tracking, outcome analysis, and guided nonprofit reporting together. Its free plan and broad program coverage suit organizations starting impact measurement, while reporting tiers and add-on integrations affect planning.
Who it suits
True Impact suits companies and nonprofits measuring outcomes from grants, service, donations, or advocacy. It also fits organizations wanting guided reporting or an optional shared reporting network.
Plans and prices
Comprehensive Impact Reporting
Outcomes · SROI · Initial forecasts and actual results · Strategic analysis and performance monitoring
Read 4 Oct 2026 · trueimpact.com
Lite Impact Reporting
Simplified analysis of communities and people served · Great for investments less than $10,000
Read 4 Oct 2026 · trueimpact.com
On the record
- Analytics
- Donors can analyze outcomes, social return on investment, geographic and demographic priorities, and metric quality.trueimpact.com · read 4 Oct 2026
- Certification
- True Impact says it is a Public Benefit Corporation and earned its initial B Corporation certification in 2008.trueimpact.com · read 4 Oct 2026
- Company history
- True Impact says it has worked with companies and nonprofits since 2005.trueimpact.com · read 4 Oct 2026
- Impact calculations
- The platform calculates claimed impact in real time based on the nature of a donor’s contribution.trueimpact.com · read 4 Oct 2026
- Impact Reporting Network
- The opt-in Network lets nonprofits choose whether to share reports and control whether access is public, private, or case-by-case.trueimpact.com · read 4 Oct 2026
- Integrations
- API integrations with grants and volunteer management systems include CyberGrants, Benevity, and YourCause + Blackbaud, and are an add-on.trueimpact.com · read 4 Oct 2026
- Nonprofit access
- The company says nonprofits can report regardless of their size, capacity, sophistication, or data availability.trueimpact.com · read 4 Oct 2026
- Programs covered
- The platform can measure grants, volunteerism, in-kind donations, advocacy, matching gifts, pro-bono service, and board service.trueimpact.com · read 4 Oct 2026
- Purpose
- True Impact measures how donations, volunteering, and in-kind contributions translate into social outcomes.trueimpact.com · read 4 Oct 2026
- Reporting limits
- Lite reporting is simplified and intended for investments under $10,000; comprehensive reporting includes outcomes and deeper analysis.trueimpact.com · read 4 Oct 2026
- Reporting workflow
- A reporting wizard and program evaluation experts guide nonprofit partners in reporting social outcomes.trueimpact.com · read 4 Oct 2026
- Standalone use
- True Impact says it can integrate with existing grant, volunteer, and data warehousing systems, or be used as a standalone tool.trueimpact.com · read 4 Oct 2026
- Support
- The True Impact team provides measurement support to customers and nonprofit partners, including personalized assistance and report feedback.trueimpact.com · read 4 Oct 2026
