Told

Told collects product feedback through surveys and provides interactive product tours. Surveys can appear in-app, by email or through shareable links, and teams can create tours and in-app feedback without code. They can measure NPS and CSAT, ask personalized questions or serve as visitor data forms. Told tracks responses, scores and completion rates, supports data export, and lets teams target audiences by traits, behavior, events or segments. Integrations include webhooks, Make, Zapier and Segment. The Web SDK supports JavaScript installation through a script tag and named frameworks and services, while mobile SDK support is documented for Android with Kotlin and iOS with Swift. Its feature table lists product tours for web, not Android or iOS. The Free plan is free and allows one source, one seat, one survey or tour and 500 views per month. Starter is €59 a month, Expert is €239 a month and Enterprise is €359 a month. A 14-day trial is listed. The maker lists EU hosting, GDPR compliance, SAML-based SSO and multi-layer encryption; SOC 2 Type II is in progress.

Told combines surveys, audience targeting and web product tours, with documented Android and iOS SDK support. The free tier has strict source, seat and view limits, and the product-tour feature is listed for web rather than mobile.

Told may suit individuals starting with its limited Free plan, small companies, organizations scaling user research or high-traffic organizations. Teams seeking mobile product tours should note that tours are listed for web, not mobile.

Overview

Told combines feedback surveys with product-adoption tools for teams that want to learn from users and guide them through a product. It suits product and research teams working across web and mobile, provided mobile product tours are not a requirement. Its strongest case is the breadth of feedback and targeting options; its free tier is too constrained for most growing teams.

Surveys can be delivered in-app, by email, or through shareable links. Teams can pair them with interactive product tours, in-app guides, contextual prompts, and adoption reporting. That combination makes Told more useful than a survey-only tool when feedback and onboarding need to sit alongside one another.

For a broader category comparison, see our Product Adoption Software list.

Key features

Surveys and measurement

Told supports NPS, CSAT, personalized questions, and visitor data forms. It tracks responses, scores, and completion rates, with data export for teams that want to work with results elsewhere. Targeting by user traits, behavior, events, or segments helps focus prompts on relevant audiences rather than showing every survey to every user.

Guidance and integrations

The no-code builder is intended to let teams create product tours and in-app feedback without writing code. Webhooks, Make, Zapier, and Segment are documented integrations, giving teams several routes to connect Told with their workflows. These features make the product a credible option for teams consolidating research and adoption work, though the platform’s mobile support has an important boundary: tours are listed for web, not Android or iOS.

Pricing

Told has a free plan, paid plans, and a 14-day trial. The Free plan costs nothing and is aimed at individuals, but its ceiling is low: one source, one seat, one survey or product tour, 500 views per month, two languages, and three months of data retention. It is suitable for a small evaluation, not a multi-person program or sustained user research.

Starter is €59 a month billed monthly, with quarterly and yearly options shown at 56 € and 49 €. It raises capacity to three sources, up to three seats, four surveys or tours, and 5,000 monthly views; languages are unlimited and retention is six months. This is the practical step up for a small company gaining momentum, but the view cap and three-seat maximum can constrain broader adoption.

Expert is €239 a month billed monthly, with quarterly and yearly options shown at 227 € and 199 €. It allows unlimited sources, up to 10 seats, 10 surveys or tours, 25,000 monthly views, unlimited languages, and six months of retention. It fits organizations scaling user research, although larger teams may find the seat or survey limits restrictive.

Enterprise is €359 a month billed monthly, with quarterly and yearly options shown at 341 € and 299 €. It includes unlimited sources, seats, surveys or tours, custom monthly views, unlimited languages, and 12 months of retention. This is the plan for high-traffic organizations that need room to scale; the custom view allowance means teams should confirm that it matches expected usage.

Platforms

Told supports web, Android, and iOS. Its Web SDK covers JavaScript installation through a script tag, React, Next.js, GTM, WordPress, Webflow, and Framer. Mobile SDK support is documented for Android with Kotlin and iOS with Swift. This is useful for collecting feedback in mobile apps, but teams seeking mobile product tours should look elsewhere.

Security features include EU hosting, GDPR compliance, SAML-based SSO, multi-layer encryption, and user permissions. SOC 2 Type II is in progress. Told says it does not directly store credit-card or payment information and uses Stripe to process payments. Support options include an in-app AI chat assistant, email, and a Slack community.

Who it's for

Told is best for product teams that want surveys, audience targeting, and adoption guidance in one platform, especially when they need feedback collection across web and mobile apps. Small teams can start on Starter, while organizations with more research volume can move to Expert or Enterprise. It is a weaker fit when mobile tours are central, or when a team needs more than the Free plan’s single seat and 500 monthly views without moving to a paid tier.

Pros and cons

• Pros: Surveys, tours, in-app guides, contextual prompts, and adoption reporting bring feedback and product guidance together.
• Pros: Targeting by traits, behavior, events, and segments can make surveys more relevant to specific user groups.
• Pros: Android and iOS SDK support, plus several web installation paths, gives teams options across app platforms.
• Cons: Product tours are web-only, limiting Told for teams that need guided mobile-app experiences.
• Cons: The Free plan’s one-seat, one-source, one-survey-or-tour, and 500-view caps make it a narrow option beyond individual evaluation.
• Cons: Starter and Expert still cap seats, views, and survey or tour counts, so growing teams may need to step up to Enterprise.

Alternatives

Pendo Analytics is worth considering for teams that want a free plan with product analytics and in-app guides, 500 monthly active users, and unlimited web and mobile app keys.

Stonly is another freemium option, with a Basic plan capped at 400 guide views per month, five published guides, one language, and one team member.

iorad offers unlimited tutorials, public tutorials, and learners on its free plan, making it an alternative to consider for tutorial-focused needs.

Wakeline has a free plan with three flows, 1,000 monthly active users, one teammate, and community support.

Whatfix is another option to compare for teams evaluating digital adoption platforms.

Driver.js is a free alternative with unlimited projects and personal and commercial use.

Atomic is another paid option available across Android, API, iOS, and web.

Netcore Product Experience is an alternative for teams considering a paid product-experience platform with a free trial.

Verdict

Choose Told if your team wants feedback surveys, targeting, and adoption guidance together, with SDK support for web and mobile feedback collection. The main reason to look elsewhere is the web-only product-tour support; the strict Free caps also make it a poor long-term fit for teams unwilling to pay as usage grows.