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Talkable
San Francisco, California, USA
What it is
Talkable is a referral marketing platform for ecommerce brands running and optimizing customer referral campaigns. Campaign formats include post-purchase prompts, onsite widgets, invite pages, seasonal offers, advocate hubs, and reward tests. Teams can test offers, creative, placements, and share prompts, and target audiences by lifecycle stage, geography, product line, loyalty tier, order history, and behavior. Talkable describes more than 50 fraud-detection rules, custom eligibility logic, review workflows, and campaign fraud controls. Referral links and codes are supported, as are in-app referrals through a mobile SDK and branded Apple Wallet and Google Wallet passes. Listed integrations include Shopify, BigCommerce, Salesforce Commerce Cloud, Magento, Recharge, Klaviyo, Attentive, HubSpot, and reward providers; APIs and webhooks can support custom integrations. Pricing is on request, with no free plan. Talkable describes a flat monthly fee without CPA or revenue share, and says partner brands generally have 12-month agreements. It typically charges an implementation fee equal to the monthly plan price, subject to custom implementation scope. Founded in 2010, Talkable is headquartered in San Francisco.
For and against
For
- Supports referral links and referral codes.
- Campaigns can test offers, creative, placements, and prompts.
- Offers more than 50 fraud-detection rules.
- Supports mobile referrals and branded wallet passes.
- Custom integrations can use APIs and webhooks.
Against
- There is no free plan.
- Pricing is available on request.
- A 12-month agreement is typical for partner brands.
- An implementation fee typically matches the monthly plan price.
The verdict
Talkable combines campaign formats, targeting, testing, fraud controls, and referral rewards for ecommerce use. Consider its request-based pricing, typical agreement term, and implementation fee when assessing fit.
Who it suits
Talkable is aimed at ecommerce brands, including subscription businesses and enterprise ecommerce teams. It may fit brands that want to run referral campaigns with audience targeting, fraud controls, and multiple reward types.
Plans and prices
Light
Platform access · limited managed launch path
Read 9 Oct 2026 · get.talkable.com
Standard
Platform access · dedicated success support · practical optimization rhythm
Read 9 Oct 2026 · get.talkable.com
Plus
Platform access · more placement volume · deeper reporting · testing
Read 9 Oct 2026 · get.talkable.com
Premium
Platform access · weekly strategy · deeper services for larger programs
Read 9 Oct 2026 · get.talkable.com
On the record
- AI access
- Talkable AI and MCP are customer-facing features enabled per site with a customer success manager, and agent capabilities depend on credentials, role, and enabled features.get.talkable.com · read 9 Oct 2026
- Campaign formats
- The platform supports post-purchase prompts, onsite widgets, invite pages, seasonal offers, advocate hubs, and reward tests.get.talkable.com · read 9 Oct 2026
- Fraud controls
- Talkable describes 50+ detection rules, custom eligibility logic, review workflows, and campaign fraud controls.get.talkable.com · read 9 Oct 2026
- Implementation fee
- Talkable typically charges an implementation fee equal to the monthly plan price, subject to changes in custom implementation scope.get.talkable.com · read 9 Oct 2026
- Integrations
- Listed integrations include Shopify, Shopify Plus, BigCommerce, Salesforce Commerce Cloud, Magento, Recharge, Klaviyo, Attentive, HubSpot, and reward providers; the page also says custom integrations can use APIs and webhooks.get.talkable.com · read 9 Oct 2026
- Intended customers
- Talkable presents its platform for ecommerce brands and describes solutions for subscription businesses and enterprise ecommerce teams.get.talkable.com · read 9 Oct 2026
- Mobile and wallet
- Talkable supports in-app referrals through a mobile SDK and branded Apple Wallet and Google Wallet passes.get.talkable.com · read 9 Oct 2026
- Pricing model and term
- Talkable describes pricing as a flat monthly fee without CPA or revenue share and says partner brands generally have 12-month agreements.get.talkable.com · read 9 Oct 2026
- Product
- Talkable is a referral marketing platform for ecommerce brands to run and optimize customer referral campaigns.get.talkable.com · read 9 Oct 2026
- Security and privacy
- Talkable says it processes merchant data on merchants’ behalf under their instructions and a data processing agreement.get.talkable.com · read 9 Oct 2026
- Support
- The pricing page says Standard and higher plans add a dedicated success team, while higher tiers add more strategy, reporting, QA, and services capacity.get.talkable.com · read 9 Oct 2026
- Testing and targeting
- Campaigns can test offers, creative, placements, and share prompts and target audiences by lifecycle stage, geography, product line, loyalty tier, order history, and behavior.get.talkable.com · read 9 Oct 2026
