LoyaltyLion

Plans and prices

Every plan, in full

On the record

AI recommendations

LoyaltyLion AI recommends rewards, discounts, campaign timing and other strategies using Shopify sales and loyalty data.loyaltylion.com · read 15 Oct 2026

Analytics

Native analytics provide retention, ROI, referral and lifetime-value metrics for program optimization.loyaltylion.com · read 15 Oct 2026

Challenges

Loyalty Challenges can reward customers when they reach order, subscription, review or referral milestones.loyaltylion.com · read 15 Oct 2026

Company headquarters

LinkedIn lists the primary headquarters at 20 Farringdon Street, London, England EC4A 4AB, United Kingdom.linkedin.com · read 15 Oct 2026

Company history

LoyaltyLion says it was founded in 2012 and launched what it calls the first modern Shopify loyalty platform in 2013.loyaltylion.com · read 15 Oct 2026

Company legal name

Crunchbase lists the legal entity as LoyaltyLion Ltd and identifies Charlie Casey and Dave Clark as co-founders.crunchbase.com · read 15 Oct 2026

Company scale

The company reports more than 12,000 active rewards programs and 187 million loyalty members to date.loyaltylion.com · read 15 Oct 2026

Company size

LinkedIn places LoyaltyLion in the 51–200 employee size range.linkedin.com · read 15 Oct 2026

Developer documentation

Official developer resources cover APIs, webhooks, Shopify metafields, an MCP server, components, free-product scripts, in-cart rewards and custom POS integrations.help.loyaltylion.com · read 15 Oct 2026

Documentation and support

The help center contains sections for setup, program building, campaigns, loyalty pages, email, integrations, management, developers, billing and best practices.help.loyaltylion.com · read 15 Oct 2026

Funding

Crunchbase lists six funding rounds and ten investors, including Kennet Partners and Downing Ventures, while identifying the company as private and Series A funded.crunchbase.com · read 15 Oct 2026

Headless API

LoyaltyLion describes a Headless API for customizing loyalty experiences across channels.loyaltylion.com · read 29 Sep 2026

Integrations

LoyaltyLion says it connects with more than 100 partner technologies, including Shopify POS, Klaviyo, HubSpot, Zendesk, Omnisend, Recharge, Attentive and Judge.me.loyaltylion.com · read 15 Oct 2026

Limit: cost and administration

A TrustRadius reviewer criticizes the product as expensive, tied to long contracts, lacking multi-user login and having weak user experience.trustradius.com · read 15 Oct 2026

Limit: reward tracking

A Capterra reviewer says tracking previously redeemed rewards becomes difficult and convoluted as redemption volume grows.capterra.com · read 15 Oct 2026

Limit: support and contracts

Trustpilot complaints describe slow or generic support, unresolved import/export requests, substantial setup effort and difficulty cancelling 12-month contracts.trustpilot.com · read 15 Oct 2026

Notable product milestone

LoyaltyLion says it became a Shopify Plus Certified App in 2020 and had integrated with more than 30 technology partners by then.loyaltylion.com · read 15 Oct 2026

Plan threshold

The pricing FAQ says that existing customers who exceed their contracted monthly order threshold by more than 25% over an average of three consecutive months may be contacted to discuss their plan or threshold.loyaltylion.com · read 29 Sep 2026

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