Smartly
What it is
Smartly is a paid web-based AI advertising platform that combines creative production with media management across media platforms. Smartly Creative helps teams build, personalize, and scale creative, while campaign tools automate launching, managing, and updating campaigns at scale. Predictive Budget Allocation uses real-time data to shift budgets toward better-performing campaigns and channels. Brand Pulse measures deduplicated reach, frequency, and attention across channels in real time. The platform lists cross-network campaigns, automated rules, creative testing, and advanced reporting. Smartly describes the service for agency, performance, brand, and creative teams. It states that the service is ISO 27001 certified and complies with GDPR and CCPA requirements. Customer data is encrypted in transit and at rest, stored in Europe, and removed when no longer needed or after contract termination. Optional TOTP two-factor authentication is available, and passwords must contain at least 12 characters. Fees and invoicing appear in the Order Form; spend-based subscriptions may include a monthly minimum fee unless stated otherwise.
For and against
For
- Creative and media management in one platform
- Automated multi-platform campaign updates
- Real-time budget allocation based on performance
- Cross-channel reach, frequency, and attention measurement
- Onboarding and managed-service support options
Against
- Paid service with pricing on request
- Spend-based plans may have monthly minimum fees
- Web platform only
The verdict
Smartly connects creative workflows, campaign operations, budget decisions, and cross-channel measurement in a web service. Teams should review Order Form fees and any monthly minimum before committing.
Who it suits
Smartly is intended for agency, performance, brand, and creative teams coordinating advertising creative and media activity. It fits organizations seeking cross-network campaign management with budget optimization and measurement.
Plans and prices
Custom pricing
Fees specified in the Order Form; spend-based pricing may include a monthly minimum fee
Read 9 Oct 2026 · smartly.io
On the record
- Authentication
- The web service supports optional TOTP two-factor authentication and requires passwords of at least 12 characters.smartly.io · read 9 Oct 2026
- Budget optimization
- Predictive Budget Allocation uses real-time data to shift budgets toward better-performing campaigns and channels.smartly.io · read 9 Oct 2026
- Creative
- Smartly Creative helps teams build, personalize, and scale creative across platforms.smartly.io · read 9 Oct 2026
- Data protection
- Smartly says customer data is encrypted in transit and at rest, stored in Europe, and removed when no longer needed to provide the service or after contract termination.smartly.io · read 9 Oct 2026
- Intended users
- Smartly describes its platform for agency, performance, brand, and creative teams.smartly.io · read 9 Oct 2026
- Measurement
- Brand Pulse provides real-time, cross-channel deduplicated reach, frequency, and attention measurement.smartly.io · read 9 Oct 2026
- Media management
- Smartly supports automated multi-platform campaign management, including launching, managing, and updating campaigns at scale.smartly.io · read 9 Oct 2026
- Pricing terms
- Fees and invoicing are specified in the Order Form; spend-based subscriptions have at least a monthly minimum fee unless the Order Form states otherwise.smartly.io · read 9 Oct 2026
- Privacy compliance
- Smartly states that its services comply with GDPR and CCPA requirements.smartly.io · read 9 Oct 2026
- Product
- Smartly is an AI advertising platform that brings creative and media together to create, launch, manage, and optimize campaigns across media platforms.smartly.io · read 9 Oct 2026
- Security certification
- Smartly states that it is certified under ISO 27001.smartly.io · read 9 Oct 2026
- Support
- Smartly describes support that includes onboarding, creative services, managed services, and hands-on customer service.smartly.io · read 9 Oct 2026
