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Smarfle
Smarfle · Orlando, Florida, United States
What it is
Smarfle is a CRM and marketing platform for local service businesses to manage clients, jobs, invoices, teams, and business growth. It is tailored to 56 types of field service, professional service, and appointment-based businesses. Users can create work orders, assign technicians, track job status, add field photos, and set recurring jobs. Its AI receptionist can use business context to answer calls, book appointments, text confirmations, and transfer callers to live support; it can run 24/7 or after hours. Directory Leads offers quote requests at a flat price per accepted lead, with an option to review the job and ZIP code and pass at no charge. The browser-based app works on iPhone, Android, and desktop, with offline entry that syncs after reconnection. Plans are month-to-month, include a seven-day free trial without a card, and can be canceled anytime. The Solo plan is $19/mo and includes one user, up to 100 clients, 1 GB storage, work orders with photos, invoices, and Stripe payments. Usage is billed separately: SMS is $0.03 per message, email $0.01 per email, Voice AI $0.25 per minute, and Stripe Connect payments incur a 0.5% platform fee.
For and against
For
- Work orders support technician assignment and field photos.
- AI receptionist can book appointments and send confirmation texts.
- Browser app supports offline entry with later syncing.
- Seven-day trial requires no card.
- Plans are month-to-month and can be canceled anytime.
Against
- Plans exclude metered usage charges.
- No existing phone number porting.
- No live QuickBooks connection.
- Solo plan is $19/mo.
The verdict
Smarfle combines CRM functions with job workflows and an AI receptionist for local service businesses. Its trial and month-to-month plans may help with evaluation, but include separate usage costs in your budget.
Who it suits
It suits local service businesses that need job and client management, with plan options for different team sizes. Businesses should account for metered usage and note that Smarfle does not currently port existing phone numbers or offer a live QuickBooks connection.
Plans and prices
Solo
1 user · up to 100 clients · 1 GB storage · booking link and calendar
Read 29 Sep 2026 · smarfle.com
Starter
up to 5 users · up to 200 clients · 1 GB storage · Voice AI receptionist (usage-based)
Read 29 Sep 2026 · smarfle.com
Professional
up to 10 users · up to 500 clients · 3 branch locations · 5 GB storage
Read 29 Sep 2026 · smarfle.com
Business
up to 30 users · up to 1,000 clients · 10 branch locations · 20 GB storage
Read 29 Sep 2026 · smarfle.com
On the record
- AI receptionist
- Its AI receptionist can answer calls using business context, book appointments, send confirmation texts, and transfer calls to live support; it can run 24/7 or after hours.smarfle.com · read 29 Sep 2026
- Audience
- The platform is tailored to 56 business types across field service, professional services, and appointment-based businesses.smarfle.com · read 29 Sep 2026
- Founder and location
- Smarfle identifies Ihor Lavrenenko as its founder and says it is built in Orlando, Florida.smarfle.com · read 29 Sep 2026
- Integrations
- The maker lists native integrations including Stripe, Twilio, Resend, Google, Claude, and DataForSEO, along with API access and webhooks.smarfle.com · read 29 Sep 2026
- Job management
- Users can create work orders, assign technicians, track job status, upload field photos, and set recurring jobs.smarfle.com · read 29 Sep 2026
- Lead generation
- Directory Leads offers quote requests at a flat price per accepted lead, and businesses can review the job and ZIP code and pass for free before accepting.smarfle.com · read 29 Sep 2026
- Mobile access
- The maker says its browser-based app can be added to a phone home screen, supports offline entry that syncs on reconnection, and works on iPhone, Android, and desktop.smarfle.com · read 29 Sep 2026
- Notable limitations
- Smarfle says it does not currently port existing phone numbers or offer a live QuickBooks connection; it recommends forwarding an existing number and exporting accounting data to CSV.smarfle.com · read 29 Sep 2026
- Payments and usage costs
- Plans exclude metered usage; the pricing page lists SMS at $0.03 per message, email at $0.01 per email, Voice AI at $0.25 per minute, and a 0.5% platform fee on Stripe Connect payments.smarfle.com · read 29 Sep 2026
- Product
- Smarfle describes itself as a CRM and marketing platform for local service businesses to manage clients, jobs, invoices, teams, and growth in one place.smarfle.com · read 29 Sep 2026
- Security
- Smarfle says it uses row-level security on every table, encrypted connections, granular permissions across five role types, and separates each business’s data.smarfle.com · read 29 Sep 2026
- Support
- Smarfle says email or in-app chat reaches its Orlando team, most requests are answered the same day, and the founder handles after-hours support.smarfle.com · read 29 Sep 2026
- Trial and cancellation
- All plans include a seven-day free trial with no card required, are month-to-month, and can be canceled anytime without penalties.smarfle.com · read 29 Sep 2026
