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SHIFT

Fort Myers, Florida, United States

What it is

SHIFT combines scheduling, payments, client management, and business intelligence for service businesses. Its calendar provides day, week, and month views, recurring appointments, walk-in queues, waitlists, and database-enforced prevention of double bookings. Payments run through Stripe and support automatic capture, cards, Apple Pay, Google Pay, cash, and tipping. Client profiles can contain visit history, preferences, communication logs, and churn-risk scoring. AI features include morning briefings, rebooking predictions, churn alerts, and ranked time-slot suggestions, with deterministic fallbacks when AI is unavailable. Businesses receive branded, shareable, embeddable booking pages, and clients can book without accounts. Revenue dashboards, fee breakdowns, monthly statements, and tax summaries use a double-entry ledger; statements and summaries export to CSV and PDF. SHIFT is a progressive web app for web, Android, and iOS mobile browsers. Plans start at $29/mo with a 14-day trial.

For and against

For

  • Calendar views include queues and waitlists
  • Stripe supports cards, wallets, cash, and tips
  • Client profiles include visit history
  • Booking pages support account-free booking
  • Reports export to CSV and PDF

Against

  • No free plan
  • Starter plan has a 3% platform fee
  • Starter supports one provider
  • Financial records are retained seven years

The verdict

SHIFT brings appointment operations, payments, client information, and reporting into one service-business platform. Its plan structure and platform fees should be weighed against the scheduling and reporting tools required.

Who it suits

SHIFT suits barbers, stylists, nail technicians, estheticians, and other beauty professionals who schedule appointments and collect payments. It is also relevant to businesses needing client records, booking pages, and financial reporting.

Plans and prices

Starter

$29a month

1 provider · 3% platform fee · Email support

Pro

$79a month

Up to 10 providers · 2.5% platform fee · Priority email support

Enterprise

Priced on request

Unlimited providers · Custom platform fee · Dedicated account manager

Every plan, in full

On the record

AI
AI features include morning briefings, rebooking predictions, churn alerts, and personalized time-slot ranking, with deterministic fallbacks if AI is unavailable.goingshift.com · read 8 Oct 2026
Booking
Businesses get branded, shareable and embeddable booking pages, and clients can book without creating an account.goingshift.com · read 8 Oct 2026
Client tools
SHIFT builds client profiles with visit history, preferences, communication logs, and churn-risk scoring.goingshift.com · read 8 Oct 2026
Data protection
SHIFT says data is encrypted in transit with TLS 1.2+ and at rest with AES-256, and that businesses are isolated using database, API, and application controls.goingshift.com · read 8 Oct 2026
Integrations
SHIFT states that it processes payments through Stripe and describes recurring appointments as following the RFC 5545 standard used by Google Calendar and Outlook.goingshift.com · read 8 Oct 2026
Intended users
SHIFT describes its audience as barbers, stylists, nail technicians, estheticians, and other beauty professionals who book appointments and collect payments.goingshift.com · read 8 Oct 2026
Mobile access
SHIFT is a progressive web app that works in mobile browsers and can be installed to a device home screen.goingshift.com · read 8 Oct 2026
Payments
Payments are processed through Stripe, with automatic capture, card, Apple Pay, Google Pay, cash, and tipping support.goingshift.com · read 8 Oct 2026
Privacy and retention
SHIFT says it supports CCPA and GDPR data subject requests, retains account data for 90 days after deletion and financial records for seven years, and processes deletion requests within 30 days.goingshift.com · read 8 Oct 2026
Product
SHIFT combines scheduling, payments, client management, and business intelligence for service businesses.goingshift.com · read 8 Oct 2026
Reporting
Revenue dashboards, fee breakdowns, monthly statements, and tax summaries are generated from a double-entry ledger; statements and tax summaries export to CSV and PDF.goingshift.com · read 8 Oct 2026
Scheduling
Scheduling includes day, week, and month calendar views, recurring appointments, walk-in queues, waitlists, and database-enforced double-booking prevention.goingshift.com · read 8 Oct 2026
Security
SHIFT says payment card data is processed by Stripe and does not touch SHIFT servers; its page identifies Stripe as PCI-DSS Level 1 certified.goingshift.com · read 8 Oct 2026
Support
Starter plans receive email support, Pro plans receive priority email support, and Enterprise plans include a dedicated account manager; SHIFT says most tickets are acknowledged the same business day.goingshift.com · read 8 Oct 2026

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