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RepliFast

Miami, Florida, United States

What it is

RepliFast drafts replies to Google reviews in a business’s voice and can publish them to Google. A business connects its Google Business Profile by authorizing access through a Google account. Users can approve replies individually or configure autopilot rules by star rating. The service can propose a reply voice based on the business website, with controls for tone, style, and custom instructions. It says replies are written in the reviewer’s language and advertises support for more than 50 languages. Existing reviews can be imported so users can draft responses in batches. The free plan includes five AI-generated replies per month for one business location, custom brand voice presets, and manual review sync. Starter is listed at $12/mo billed $144/year, while Pro is $29/mo. The Pro plan includes weekly insights about recurring complaints, praise, and potential fixes. RepliFast is a web service aimed at small businesses managing Google reviews and profiles. Its policy says Google access tokens are encrypted in transit and at rest, and associated Google data is deleted within seven days after disconnection or subscription termination.

For and against

For

  • Can draft review replies in more than 50 languages.
  • Supports individual approval or star-rating autopilot rules.
  • Can import reviews and draft replies in batches.
  • Free plan includes five replies per month.

Against

  • Free plan is limited to five replies monthly.
  • Free plan covers one business location.
  • Google setup may require authorization and review, taking up to two weeks.

The verdict

RepliFast focuses on composing and managing Google review responses, with manual approvals and rating-based automation. Its setup depends on Google authorization and API availability, which may require a review period.

Who it suits

RepliFast is intended for small businesses that manage Google reviews and profiles. It may suit owners who want to draft replies in batches or set approval rules based on review ratings.

Plans and prices

Free

Free

5 AI-generated replies per month · 1 business location · Custom brand voice presets · Manual review sync

Pro

$29a month

Monthly billing price stated on About page; plan limits not specified there

Pro

$228a year

Unlimited AI replies · Autopilot · Weekly insights · Priority support

Starter

$144a year

Up to 200 AI replies per month · 1 location (trial limit only; plan limit not stated) · Manual approval

Every plan, in full

On the record

AI and review responsibility
The privacy policy says third-party AI services may draft replies and that users remain responsible for reviewing, approving, and publishing them.replifast.com · read 2 Oct 2026
Backlog
Users can import their existing Google Business Profile reviews and draft replies in batches.replifast.com · read 2 Oct 2026
Brand voice
The agent can propose a reply voice based on the business website, and users can adjust tone, style, and custom instructions.replifast.com · read 2 Oct 2026
Data retention
Google review data is cached for no longer than 30 days and associated Google data is deleted within 7 days after disconnection or subscription termination.replifast.com · read 2 Oct 2026
Insights
The Pro plan includes weekly insights about recurring complaints, praise, and what to fix next.replifast.com · read 2 Oct 2026
Integration
RepliFast connects to Google Business Profile after the user authorizes access through a Google account.replifast.com · read 2 Oct 2026
Intended audience
The maker describes RepliFast as built for small businesses that want to manage Google reviews and profiles.replifast.com · read 2 Oct 2026
Languages
The site says replies are written in the reviewer’s language and advertises support for more than 50 languages.replifast.com · read 2 Oct 2026
Reply controls
Users can approve each reply or configure autopilot rules by star rating.replifast.com · read 2 Oct 2026
Security and data
The privacy policy says Google access tokens are encrypted in transit and at rest, and RepliFast never asks for or stores a Google password.replifast.com · read 2 Oct 2026
Setup requirement
The privacy policy says access to Google services depends on Google approval and API availability, and setup may require authorization and Google's review, which may take up to two weeks.replifast.com · read 2 Oct 2026
Support
The About page says founder Kevin Hofmann handles support and gives customers his email rather than an outsourced ticket queue.replifast.com · read 2 Oct 2026
What it does
RepliFast drafts replies to Google reviews in a business’s voice and can post them to Google.replifast.com · read 2 Oct 2026

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