Prolifiq CRUSH

Prolifiq CRUSH is Salesforce-native account-planning software for revenue teams working with complex, multi-stakeholder accounts. Account, opportunity, and master account plans bring together hierarchy, SWOT, whitespace, relationships, and strategy. AI-assisted relationship maps use Salesforce Reports To data to show contacts, influence levels, support status, and relationship lines. The Cross Sell grid populates closed-won products and open pipeline to highlight whitespace across account divisions. Objectives can connect to Salesforce tasks with owners and due dates, while Key Dates supports mutual action-plan milestones and email alerts. Opportunity Plans include an Engagement Matrix based on Salesforce activity and support MEDDIC, BANT, Sandler, Challenger, or custom methods. Plan scoring produces account health scores with trends and risk status on a dashboard. CRUSH is a managed package that inherits Salesforce permissions, reports, dashboards, and release cycles, with no separate login, middleware, integration, or data sync. The listed starting rate is $54 a year, billed per user per month annually, for 1–10 users; pricing from 11 users is quoted. A trial is available through its AppExchange listing, with no duration stated.

CRUSH brings account planning, relationship mapping, and task tracking into Salesforce. Its quoted pricing for larger teams and the lack of a free plan are important considerations.

CRUSH is aimed at enterprise account executives, account managers, sales leaders, and customer success teams managing complex accounts. It suits teams already working in Salesforce that want plans and follow-up tasks there.

Overview

Prolifiq CRUSH is account-planning software built into Salesforce, combining account strategy with relationship mapping and execution tracking. It suits revenue teams coordinating across complex, multi-stakeholder accounts, particularly those already working in Salesforce. The integrated planning and task workflow is its clearest advantage; teams outside the Salesforce ecosystem should look elsewhere.

Key features

Account, opportunity, and master account plans bring hierarchy, SWOT, relationship planning, whitespace, and strategy together. This lets teams connect broad account priorities to individual opportunities, though the value depends on having those plans maintained in Salesforce.

AI-assisted relationship maps use Salesforce Reports To data to show contacts, influence levels, support status, and relationship lines. They can help teams orient themselves within an account, but the maps build from organizational data already in Salesforce. The Cross Sell grid automatically uses closed-won products and open pipeline to identify whitespace across account divisions, giving account teams a view of potential gaps without manually filling in those sales records.

Objectives can be linked to Salesforce tasks with owners and due dates, while Key Dates supports mutual action-plan milestones and email alerts. Opportunity Plans add an Engagement Matrix that fills a buyer-and-seller grid from Salesforce activity; teams can use MEDDIC, BANT, Sandler, Challenger, or a custom methodology. These features give sales teams ways to connect planning frameworks with follow-up, rather than keeping plans separate from their day-to-day work.

Plan scoring turns activity into an account health score, with trends and risk status available to managers on a dashboard. Shared plans support team roles, permissions, and real-time Slack alerts for sales, customer success, and regional teams. CRUSH is a Salesforce managed package with no separate login, middleware, integration, or data sync, and it inherits Salesforce permissions, reports, dashboards, and release cycles. That tight fit reduces separate systems to manage, but makes Salesforce a prerequisite rather than an optional connection.

Pricing

The Crush plan starts at $54 a year (billed Per user, per month, billed annually) for 1–10 users and includes Relationship Map and AI map building. Volume pricing begins at 11 users and is custom pricing, so larger teams will need a quote before they can assess the full cost.

For an individual or small team, the published starting rate gives a concrete entry point, but annual billing is a commitment and the stated range ends at ten users. CRUSH is a poor fit for buyers who need a free tier or published pricing for larger deployments.

Platforms

CRUSH is available on web, Android, and iOS. Its AppExchange listing supports Salesforce for iOS and Android, extending the Salesforce-based workflow to mobile.

Who it's for

CRUSH is aimed at enterprise account executives, account managers, sales leaders, and customer success teams managing complex accounts with multiple stakeholders. It is most compelling when those teams need shared plans, relationship views, whitespace analysis, and task follow-through in Salesforce. Prolifiq says most teams go live within two weeks and receive dedicated onboarding and continuing proactive support, which may help organizations adopting a structured account-planning process.

Pros and cons

• Pros: Account and opportunity plans, maps, whitespace analysis, and task tracking all use Salesforce data, keeping planning close to CRM execution.
• Pros: The Engagement Matrix supports several named sales methodologies as well as custom ones, giving teams room to use their chosen approach.
• Pros: Shared-plan permissions and Slack alerts support coordination across sales, customer success, and regional teams.
• Cons: The product depends on Salesforce architecture and data, so it is not suited to teams seeking a standalone planning tool.
• Cons: There is no free plan, and teams above ten users must request volume pricing; that makes larger-team budgeting less transparent.
• Cons: Relationship maps draw on existing Reports To data, so their usefulness depends on the quality of the Salesforce hierarchy.

Alternatives

Visioner is worth considering for buyers who want a free plan or a published monthly Pro option; its Basic plan is $12 a month and includes 10 accounts, a manual review queue, and 100 archived emails per month.

InterAction+ is another paid option for teams that want web or self-hosted availability; its subscription pricing requires contacting LexisNexis for a demo or quote.

Kandir may suit buyers who want a free account plan: its free tier covers one plan, with additional plans requiring an upgrade.

Centralize is an option for teams seeking a freemium product with a free tier for five Standard accounts, automatic org charts and account maps, and a Chrome extension.

Distribute Strategic Account Plan is a free web-based generator for buyers who want a no-cost strategic account plan; it asks for an email address to send a copy and product updates.

Magnus Live Account Planning (Signals) is another paid, web-based account-planning option.

Altify may suit teams comparing quote-based annual subscriptions across selected solutions, user counts, and Revenue Services.

Backstory Account Strategy & Execution is another paid option with custom pricing.

Browse more options in Account Planning Software.

Verdict

Choose Prolifiq CRUSH if your revenue team already runs on Salesforce and needs account planning, stakeholder mapping, and follow-through to live alongside its CRM work. Its connected plans and activity-based tools are the main reason to choose it; Salesforce dependence and quote-based pricing above ten users are the clearest reasons to look elsewhere.