- Home
- Game Monetization Software
- Professor ARPDAU
Professor ARPDAU
British Columbia, Canada
What it is
Professor ARPDAU is a web-based set of analytics and geographical pricing tools for free-to-play mobile game teams. Its calculators model retention, lifetime value, campaign break-even timing, daily active users, and revenue. The retention curve calculator fits a regression curve from observed D1, D3, D7, and optional D30 data; it requires at least two observations, and a 0% observation is excluded. The LTV predictor estimates lifetime value by multiplying ARPDAU by the sum of the game's retention curve. A break-even analyzer estimates when revenue from a paid user cohort exceeds acquisition cost using CPI, observed LTV, and retention metrics. Another predictor models DAU from daily installs and retention scenarios, then estimates daily revenue using ARPDAU. The geographical pricing tool can update in-app product prices across countries where an app is available, with users controlling targeting and adjustments. It accesses apps linked to a Google Play Console account through Google's API and the user's credentials. The site says free modeling requires no account and company data is not stored on its servers. Its privacy policy describes session-only necessary cookies.
For and against
For
- Free modeling tools require no account.
- Models retention, lifetime value, break-even timing, DAU, and revenue.
- Users control country targeting and price adjustments.
- Proposed in-app price changes can be viewed for free.
Against
- Retention and forecast tools require at least two observations.
- A 0% retention observation is excluded.
- Geographical pricing uses Google Play Console credentials.
The verdict
Professor ARPDAU combines game forecasting calculators with a separate geographical pricing tool. The modeling tools have no account requirement, while forecasts depend on having at least two retention observations.
Who it suits
It suits product managers and teams working on free-to-play mobile games who need retention, value, or revenue estimates. The geographical pricing tool is relevant to users managing Android apps through Google Play Console.
Plans and prices
Android Geographical Pricing
Google Play apps · Android geographical pricing
Read 7 Oct 2026 · arpdau.com
On the record
- Campaign analysis
- The break-even analyzer estimates how many days it takes a paid user cohort's revenue to exceed its acquisition cost, using CPI, observed LTV, and retention metrics.arpdau.com · read 7 Oct 2026
- Cookies
- The privacy policy says strictly necessary cookies are stored for the session and automatically deleted when the browser or tab closes or after 30 minutes of inactivity.arpdau.com · read 7 Oct 2026
- DAU and revenue
- The DAU and revenue predictor models DAU from daily installs and retention scenarios, then estimates daily revenue using ARPDAU.arpdau.com · read 7 Oct 2026
- Geographical pricing
- The pricing tool can automatically update in-app product prices across countries where an app is available, with country targeting and price adjustments controlled by the user.arpdau.com · read 7 Oct 2026
- Integration
- The geographical pricing tool queries apps associated with the user's Google Play Console account and works using Google's API and the user's credentials.arpdau.com · read 7 Oct 2026
- Intended users
- The site describes its tools for product managers and teams working on free-to-play mobile games.arpdau.com · read 7 Oct 2026
- LTV prediction
- The LTV predictor estimates user lifetime value by multiplying ARPDAU by the sum of the game's retention curve.arpdau.com · read 7 Oct 2026
- Notable limitation
- The retention and forecasting tools require at least two retention observations, and setting an observation to 0% excludes that data point.arpdau.com · read 7 Oct 2026
- Pricing access
- The geographical pricing page says no account or subscription is required and proposed in-app price changes can be viewed for free.arpdau.com · read 7 Oct 2026
- Privacy
- The site says no account is required for its free modeling tools and that company data is not stored on its servers.arpdau.com · read 7 Oct 2026
- Product
- Professor Arpdau offers free-to-play mobile game analytics tools and geographical pricing tools.arpdau.com · read 7 Oct 2026
- Retention modeling
- The retention curve calculator fits a regression curve using observed D1, D3, D7, and optional D30 retention data, with at least two observations required.arpdau.com · read 7 Oct 2026
- Session data
- The terms state that information submitted or collected through the website is stored temporarily for the duration of a browsing session.arpdau.com · read 7 Oct 2026
- Support
- The site offers a free one-hour seminar and directs technical support requests to [email protected].arpdau.com · read 7 Oct 2026
