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PostPilot
What it is
PostPilot is a direct mail platform for ecommerce brands that use postcards and catalogs to acquire, retarget, and retain customers. Campaign options cover prospecting, retargeting, abandoned carts, loyalty, subscriptions, winback, and retail. MailMatch links email addresses to physical mailing addresses, while AcquisitionAI finds lookalike prospects and SiteMatch targets anonymous site browsers. The platform provides real-time campaign dashboards, holdout-tested iROAS measurement, and cross-channel attribution. Listed integrations include Shopify, Klaviyo, Yotpo, Attentive, Omnisend, Recharge, Loyalty Lion, and Loop Subscriptions; an open API can connect other systems. The free plan has no platform charge, with postcards and postage paid separately. Growth is $82.50/mo with annual billing or $99/mo with monthly billing. AcquisitionAI Prospecting has a $0.07 per-recipient data fee. PostPilot is available on the web and through an API, and there is no sending minimum.
For and against
For
- Campaigns cover prospecting, loyalty, winback, and more.
- MailMatch links email and mailing addresses.
- Offers real-time dashboards and cross-channel attribution.
- No minimum sending quantity.
- Open API and listed ecommerce integrations.
Against
- Free plan charges separately for postcards and postage.
- Growth starts at $82.50/mo with annual billing.
- AcquisitionAI Prospecting has a $0.07 per-recipient data fee.
- Shopify customer tracking covers 60 days.
The verdict
PostPilot combines direct mail campaign tools, address matching, and reporting with an open API and named integrations. Review the per-recipient AI fee and Growth billing terms when considering its costs.
Who it suits
It suits ecommerce brands looking to manage direct mail campaigns alongside customer data and other marketing systems. The listed Growth and Pro plans are described for brands doing $1m–$3m/year in sales and for up to 50,000 monthly mailpieces, respectively.
Plans and prices
Free
Full platform · 10+ analytics reports · customer socio-demographic reports · category benchmarks
Read 15 Oct 2026 · postpilot.com
Growth Services
Cards from 68¢ with postage · brands doing $1m–$3m/year · automated retargeting and retention · Amazon Seller Central integration
Read 15 Oct 2026 · postpilot.com
Pro Services
64¢ or less per piece by volume · up to 50,000 mailpieces/month · dedicated account manager · data science
Read 15 Oct 2026 · postpilot.com
Growth
Cards from 68¢ including postage · built for brands doing $1m–$3m/yr in sales
Read 3 Oct 2026 · postpilot.com
Pro
64¢ or less per mailpiece including postage, based on volume · built for up to 50,000 mailpieces/month
Read 3 Oct 2026 · postpilot.com
Enterprise Services
50,000+ mailpieces/month · dedicated account manager and coordinator · data science team · early access
Read 15 Oct 2026 · postpilot.com
Enterprise
Built for brands sending 50,000+ mailpieces/month · custom volume pricing
Read 3 Oct 2026 · postpilot.com
On the record
- Acquisition targeting
- AcquisitionAI uses large third-party attribute and intent datasets to find prospects resembling a brand’s best customers, with audience creation described as taking hours.postpilot.com · read 15 Oct 2026
- AI
- AcquisitionAI is described as a lookalike engine for finding prospects, and SiteMatch retargets anonymous site browsers.postpilot.com · read 3 Oct 2026
- AI data use
- PostPilot says aggregated and anonymized transactional data is used to train its AI products and that customers cannot access or specifically benefit from another customer's data.postpilot.com · read 3 Oct 2026
- AI usage fee
- The AI FAQ lists an AcquisitionAI Prospecting data fee of $0.07 per recipient.postpilot.com · read 3 Oct 2026
- Analytics
- The service provides real-time campaign dashboards, holdout-tested incremental ROAS measurement and cross-channel attribution.postpilot.com · read 15 Oct 2026
- API
- PostPilot says it offers an open API to connect data from other systems to direct mail campaigns.postpilot.com · read 3 Oct 2026
- API documentation depth
- Help articles include endpoint paths, JSON examples, segment setup instructions, custom-field use, troubleshooting guidance and flow-versus-segment differences.help.postpilot.com · read 15 Oct 2026
- API limitation
- Flows are being deprecated for new API campaigns, while Recharge, Omnisend, Loyalty Lion and LifeMatch birthday campaigns still require flows.help.postpilot.com · read 15 Oct 2026
- API security controls
- API connection URLs contain bearer-like connection tokens; users can disable or regenerate URLs, which invalidates previous URLs, and inspect the last 48 hours of calls.help.postpilot.com · read 15 Oct 2026
- Campaigns
- The platform supports prospecting, retargeting, abandoned cart, loyalty, subscription, winback, and retail campaigns.postpilot.com · read 3 Oct 2026
- Capterra-listed capabilities
- Capterra lists campaign management, event-triggered actions, import/export, delivery tracking, analytics, printing-services integration, design management and mailer templates.capterra.com · read 15 Oct 2026
- CartMatch
- CartMatch targets abandoned-cart customers, including people whose postal address is not known.crunchbase.com · read 15 Oct 2026
- Category benchmarks
- Category Insights uses anonymized data from other stores and requires at least 10 brands in a category before reporting is shown.postpilot.com · read 15 Oct 2026
- Company legal name
- Crunchbase identifies the legal name as PostPilot, Inc. and operating status as active.crunchbase.com · read 15 Oct 2026
- Company size and headquarters
- LinkedIn lists PostPilot as privately held, headquartered in New York, with 51–200 employees.linkedin.com · read 15 Oct 2026
- Customer insights
- Customer Insights uses aggregated third-party datasets with thousands of attributes to describe characteristics of a brand’s customers.postpilot.com · read 15 Oct 2026
- Data-use requirement
- PostPilot AI requires opt-in to use aggregated and anonymized transactional data for model training; customers can opt out and continue ordinary campaigns, but AI features then become unavailable.postpilot.com · read 15 Oct 2026
- Design tools
- Users can choose customizable templates, use a drag-and-drop editor, personalize fields or upload finished artwork; monthly plans include professional design services.postpilot.com · read 15 Oct 2026
