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- Postalytics
Postalytics
Rockland, Massachusetts, United States
What it is
Postalytics provides direct mail automation for creating, sending, and tracking campaigns. Its Direct Mail Editor lets teams design and organize templates for personalized postcards and letters. Campaign dashboards track delivery with Intelligent Mail Barcodes and responses through personalized URLs and QR codes. Connected automation tools can trigger mailings, while API, Zapier, and webhook options connect Postalytics with other applications. Users can import mailing lists by file or integration; Postalytics says it checks addresses against USPS address databases. Listed integrations include HubSpot, Salesforce, HighLevel, ActiveCampaign, Klaviyo, Canva, Figma, Calix, Zapier, Marketo, Zoho CRM, and Keap. The service supports several postcard, self-mailer, and letter formats, and says customers can send one piece or 100,000 pieces with no minimum orders. Plans include printing, addressing, postage, and mailing services, with USPS First Class and Standard Class options. The free plan costs nothing, with mail charged per piece. The Marketer Plan costs $199 a month, and the Pro & Agency Plans cost $399 a month; mail is charged per piece on both.
For and against
For
- Tracks delivery and responses through campaign dashboards
- Checks mailing addresses against USPS databases
- No minimum order; sends can range from one piece to 100,000
- Plans include printing, postage, and mailing services
- Free plan available
Against
- Mail is charged per piece on all listed plans
- Marketer Plan costs $199 a month
- Pro & Agency Plans cost $399 a month
The verdict
Postalytics combines campaign design, mailing, and tracking with integrations and API options. Its free plan has a monthly fee of $0, but mail is charged per piece; paid plans also charge for mail per piece.
Who it suits
It suits marketing teams, nonprofit campaign managers, and agencies that want to create and track personalized direct mail. Teams can use the web service or API and connect mailing workflows to other applications.
Plans and prices
Free Plan
Unlimited campaigns, templates and lists · 1 user · basic integrations excluding Salesforce and premium HubSpot · API
Read 15 Oct 2026 · postalytics.com
Marketer Plan
Savings report · suppression lists · enhanced dashboards · integrations except Salesforce
Read 15 Oct 2026 · postalytics.com
Pro & Agency Plans
Flows multi-touch automation · Response Center · automated file campaigns · unlimited users with access controls
Read 15 Oct 2026 · postalytics.com
On the record
- API
- Postalytics offers a Direct Mail API and describes API, Zapier and webhook options for connecting other applications.postalytics.com · read 29 Sep 2026
- API authentication
- API requests use an API key with HTTP Basic authentication over HTTPS; invalid credentials return HTTP 401.docs.postalytics.com · read 15 Oct 2026
- API environments
- Developers can use a sandbox at api-dev.postalytics.com and production at api.postalytics.com.docs.postalytics.com · read 15 Oct 2026
- API rate limit
- The developer documentation states a limit of 3 requests per second or 180 per minute per API-key user, returning HTTP 429 when exceeded.docs.postalytics.com · read 15 Oct 2026
- API scope
- The REST API covers accounts, templates, contacts, lists, campaigns, events, flows, sending, suppression lists, login links and webhooks.docs.postalytics.com · read 15 Oct 2026
- API usage guideline
- Separate API guidelines specify 15 requests per second and 900 per minute per IP or key, five-minute minimum polling and an error-rate ceiling of 5%.postalytics.com · read 15 Oct 2026
- Audience
- Postalytics describes the product as built for modern marketing teams, including SaaS growth marketers, nonprofit campaign managers and agencies running client campaigns.postalytics.com · read 29 Sep 2026
- Audience data
- The Audience List Builder offers access to databases covering 280 million U.S. consumers and 28 million businesses.support.postalytics.com · read 15 Oct 2026
- Automation
- Triggered campaigns can send postcards and letters when triggered by a connected automation tool.postalytics.com · read 29 Sep 2026
- Company facts
- LinkedIn lists Postalytics as a privately held Rockland, Massachusetts software company founded in 2017 with 11–50 employees.linkedin.com · read 15 Oct 2026
- Company history
- Postalytics says it has worked to reinvent direct mail since 2017.postalytics.com · read 29 Sep 2026
- Data location
- The privacy policy says Postalytics operates in the United States and that its servers and offices are located there.postalytics.com · read 29 Sep 2026
- Delivery timing
- The FAQ estimates 6–8 business days for U.S. First Class processing and delivery and 9–21 days for Standard Class.postalytics.com · read 15 Oct 2026
- Design
- The Direct Mail Editor lets users design, proof and organize templates for personalized mail campaigns.postalytics.com · read 29 Sep 2026
- Direct Mail Editor
- The platform provides an editor, proofing workflow and prebuilt templates for postcards, letters and self-mailers.postalytics.com · read 15 Oct 2026
- Documentation and support
- The help center contains setup, campaign, template, list, integration, analytics, billing, agency and Academy sections, plus ticket support.support.postalytics.com · read 15 Oct 2026
- Flows
- Flows supports multi-touch workflows with branching, suppression lists and split or A/B tests.support.postalytics.com · read 15 Oct 2026
- GetApp feature rating
- GetApp lists design management at 3.3 out of 5 from four ratings, lower than conversion tracking at 5.0 from one rating.getapp.com · read 15 Oct 2026
