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Nimbus Mediation
What it is
Nimbus Mediation is a paid platform for mobile app publishers monetizing in-app inventory on iOS and Android. It connects publishers with more than 60 demand sources through programmatic auctions, direct deals, and reporting tools. Nimbus describes its unified auctions as zero-bias, with the highest bid winning. Publishers can set floors by geography, ad type, and size, including dynamic floors that adjust to market conditions. The Deal Activation System runs publisher-sourced campaigns alongside open-market demand without additional setup or integration. Performance Insights includes advertiser-level views, average winning bids, exchange benchmarks, and direct-versus-open-market comparisons. Prebid Server demand can compete server-to-server without a new SDK, while Google Partner Bidding can be activated after a Nimbus SDK update. Nimbus also lists A/B testing, revenue analytics, and support through integration and optimization. Pricing is available on request.
For and against
For
- Connects publishers to over 60 demand sources
- Supports iOS and Android app mediation
- Includes direct-deal activation without extra integration
- Provides advertiser-level revenue insights
- Offers configurable and dynamic floor controls
Against
- Paid pricing requires contacting Nimbus
- No public self-service download is listed
- Google Partner Bidding requires a latest SDK update
The verdict
Nimbus Mediation combines mobile ad mediation, direct campaigns, auction controls, and detailed reporting in one publisher-focused platform. Its pricing and access process require a publisher inquiry, so prospective users must contact Nimbus to explore it.
Who it suits
Nimbus suits app publishers seeking mobile ad mediation, demand management, direct-deal tools, and revenue reporting on iOS or Android. It is accessed by submitting company and app details rather than through a public self-service download.
Plans and prices
Nimbus Mediation
No public price listed; contact Nimbus to explore the platform
Read 8 Oct 2026 · nimbus.co
On the record
- Access limits
- Nimbus directs app publishers to submit their company and app details to explore the platform, rather than offering a public self-service download.nimbus.co · read 7 Oct 2026
- Additional demand
- Nimbus lists integrations or demand partnerships including Amazon Publisher Services TAM, Meta Audience Network, Google AdMob Partner Bidding, and Prebid Server.nimbus.co · read 8 Oct 2026
- Auction
- Nimbus describes its auction as zero-bias, with the highest bid winning.nimbus.co · read 8 Oct 2026
- Demand sources
- Nimbus says its mediation connects publishers to over 60 demand sources.nimbus.co · read 8 Oct 2026
- Direct deals
- The Deal Activation System lets publishers run sourced campaigns alongside open-market demand without extra setup or integration.nimbus.co · read 8 Oct 2026
- Floor controls
- Publishers can set and adjust floors by geography, ad type, and size, and Nimbus describes dynamic floors that adjust to market conditions.nimbus.co · read 8 Oct 2026
- Integrations
- Nimbus says Prebid Server demand competes in its unified auction server-to-server through the publisher’s existing integration, with no additional SDK required.nimbus.co · read 8 Oct 2026
- Mobile focus
- Nimbus’s publisher inquiry form requests iOS App Store and Android Play Store URLs, and Nimbus describes its product as mobile app mediation.nimbus.co · read 8 Oct 2026
- Mobile platforms
- Nimbus case studies describe its mediation platform being used for publisher apps on iOS and Android.nimbus.co · read 7 Oct 2026
- Prebid
- Prebid Server demand competes in Nimbus’s unified auction server-to-server, without requiring a new SDK.nimbus.co · read 7 Oct 2026
- Pricing availability
- The publisher inquiry page asks prospective customers to submit company and contact details to explore Nimbus, and does not list a price.nimbus.co · read 8 Oct 2026
- Privacy
- Nimbus says it does not resell or enrich user data and describes itself as GDPR-ready, CCPA-ready, and compliant with IAB TCF protocols.nimbus.co · read 7 Oct 2026
- Privacy compliance
- Nimbus says it is GDPR-ready, CCPA-ready, and compliant with IAB TCF protocols, and that it does not resell user data.nimbus.co · read 8 Oct 2026
- Purpose
- Nimbus powers in-app monetization with programmatic auctions, direct deal support, and reporting.nimbus.co · read 7 Oct 2026
- Reporting
- Performance Insights includes advertiser-level insights, average winning bids, exchange benchmarks, and comparisons of direct and open-marketplace performance.nimbus.co · read 8 Oct 2026
- Security
- Nimbus says data is encrypted in transit and at rest and reports AICPA SOC-1 Type II certification.nimbus.co · read 8 Oct 2026
- Support
- Nimbus says its team supports publishers from integration through optimization, including performance analysis, floor strategies, demand tuning, and bad-ad investigations.nimbus.co · read 8 Oct 2026
- What it does
- Nimbus Mediation helps app publishers monetize in-app inventory through programmatic auctions, direct deals, and reporting tools.nimbus.co · read 8 Oct 2026
