Maptive

Maptive is cloud-based mapping software that turns spreadsheet data into interactive maps, without requiring GIS skills. It accepts Excel, CSV, and Google Sheets data, along with copy-and-paste or drag-and-drop uploads. Every paid plan includes more than 60 mapping and analysis tools. These include territory creation and boundary mapping, lasso selection, drive-time polygons, driving-radius maps, and route optimization for up to 70 stops. CRM mapping supports Salesforce, HubSpot, Zoho, Pipedrive, and Keap. The platform includes US Census variables at several geographic levels, as well as Canadian census data and UK postcode statistics. Maps can be shared by link, embedded in HTML, or exported as PNG or PDF files up to 5120×3200 pixels. Maptive runs in a browser, including on smartphones and tablets, and is available for Android, iOS, web, Windows, and through an API. Pricing is listed from $250, with a 10-day trial and a free plan. It is cloud-only and has no self-hosted version.

Maptive combines spreadsheet-based mapping with territory, demographic, routing, and CRM tools. Consider its cloud-only setup and the user and API limits listed for individual plans when choosing a plan.

Maptive suits individuals and teams that want to map spreadsheet data or analyze territories without GIS skills. It also offers tools for organizations using CRM data, demographic information, or multi-stop routes.

Overview

Maptive turns spreadsheet data into interactive maps for people who need location analysis without GIS expertise. It is best suited to teams planning sales territories, routes, or service coverage from data they already keep in spreadsheets or a supported CRM. Its broad mapping toolkit is the draw; per-user costs and a cloud-only setup will matter to buyers choosing how to deploy it.

Founded in 2010 and based in San Francisco, Maptive runs in a browser and requires no installation. It fits across Location Intelligence Software, Interactive Map Software, Map Creation Software, and Sales Territory Management Software.

Key features

Territory planning and routing

Every paid plan includes more than 60 mapping and analysis tools. Lasso selection, automated territory creation, boundary mapping, drive-time polygons, and driving-radius maps support drawing and assessing geographic coverage. Route optimization handles up to 70 stops, useful for multi-stop planning within that limit.

Imports, CRM, and demographic data

Users can bring in XLS and XLSX workbooks, CSV files, Google Sheets data, or information by copy-paste and drag-and-drop. Direct spreadsheet integration and varied upload methods suit teams whose source data is already organized in tables. CRM mapping covers Salesforce, HubSpot, Zoho, Pipedrive, and Keap.

Demographic analysis includes more than 50 US Census variables at state, county, ZIP, tract, and block-group levels, alongside Canadian census data and UK postcode statistics. This geographic range can help teams compare markets across several regions, though the stated US variables are the most granularly described.

Sharing and security

Maps can be shared by link, embedded with HTML, or exported as high-resolution PNG and PDF files up to 5120×3200 pixels. That gives teams options for internal distribution and presentation. Published security measures include 256-bit SSL encryption, multi-factor authentication, SSO, role-based access controls, audit logging, redundant backups, penetration testing, and Cloudflare endpoint protection. Maptive also says it passed the Salesforce AppExchange security review.

Mapping experts provide live chat, phone, and email support Monday through Friday, 8:00 AM to 8:00 PM Eastern Time. That weekday schedule offers direct help during business hours, but does not cover weekends.

Pricing

Maptive offers a free plan and a 10-day trial. The paid entry point is the 45 Day Pass at $25,045, paid once, a one-time option for short-term access. It includes one user, unlimited maps, 100,000 locations per data set, and 1,500 public map views per day; API access is excluded. The single seat and lower view quota suit a short individual project better than an ongoing team workflow.

Pro costs $1,250,110 a year, with a monthly billing option at $110/mo. It includes one user, unlimited maps, 100,000 locations per data set, 3,500 public map views per day, and API access. Additional users cost $750 each. This is the fit for a solo user who needs API access, but the extra-seat charge can make it less appealing for a growing team.

Team costs $2,500,220 a year, or $220/mo billed monthly. It includes five users, unlimited maps, 100,000 locations per data set, 5,000 public map views per day, map collaboration, and a dedicated success manager. Additional users cost $500 each. The higher price buys shared work and five included seats, making it more practical than Pro for a small group that needs to collaborate.

Enterprise uses custom pricing with volume-based pricing. It starts at 10 users and includes unlimited maps, volume-based data capacity, 5,000 public map views per day, map collaboration, a dedicated success manager, and white-glove onboarding. It is aimed at larger deployments that need more capacity and onboarding; buyers should compare a custom quote against their expected user and data needs.

Platforms

Maptive is available on the web and through modern browsers on smartphones and tablets, supporting iOS, Android, and Windows mobile devices. It is also listed with API access. Because the service is entirely cloud-based and has no self-hosted version, it will not suit organizations that require deployment on their own infrastructure.

Who it's for

Maptive suits spreadsheet-oriented users who need to turn location data into territory plans, route choices, demographic comparisons, or shareable maps. The one-user Pro plan can serve an individual analyst; Team is a clearer fit for small groups that need collaboration. Organizations requiring self-hosting should look elsewhere.

Pros and cons

• Pros: More than 60 tools across paid plans combine territory analysis, drive-time and radius mapping, and route optimization up to 70 stops.
• Pros: Imports cover common spreadsheet formats and Google Sheets, while CRM mapping supports five named platforms.
• Pros: Census and postcode data spans US, Canadian, and UK geographies, with more than 50 US variables at several levels of detail.
• Cons: Pro includes one user, and its $750 additional-user charge can make expansion costly; Team lowers that add-on to $500 but starts with a higher plan price.
• Cons: The 45 Day Pass excludes API access, while the free plan's caps are not described here, making it harder to judge as a long-term option.
• Cons: Cloud-only delivery rules out self-hosted deployment, and support operates on weekdays only.

Alternatives

For a self-service sales territory mapping option with a self-hosted platform choice, consider Galigeo Sales Territory Mapping; its Self-Service offer has custom pricing and does not include tailored business consulting. Optymyze is another paid option with Android, API, iOS, and web platforms.

Veeva Network MDM is a paid option for enterprise pharma, biotech, animal health, and consumer health, with 100+ customers. Forma.ai offers paid onboarding and implementation plus a tailored CompOps Platform proposal. Salesforce Experience Cloud has paid plans, including a Mobile Publisher option at $2 a month with annual billing and a $25,000 minimum. Xactly Incent is a paid option with an incentive calculation engine, performance dashboards, and standard data integration.

EasyTerritory may suit teams working with Power BI territories: its Standard Edition is $2,400 a year and includes up to 20 Power BI Territory Visual users, 60,000 Azure Maps transactions per year, and six support hours per year. eSpatial is another mapping option; Mapping Pro is $499 a year per user, with a three-user minimum and 100,000 monthly geocodes.

Verdict

Choose Maptive if your work starts with spreadsheet or CRM data and you need one place for territory design, demographic context, routing, and map sharing. Its breadth and multiple import paths make it a strong fit for individual analysts and small teams, especially when collaboration is part of the workflow. Look elsewhere if you need self-hosting, or if the seat charges and plan-specific public-view limits do not fit your deployment.