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Lookback
Palo Alto, California
What it is
Lookback is a remote user research platform for moderated and unmoderated studies, including interviews and usability testing. Product and research teams can recruit participants, observe sessions live, and share findings with stakeholders. It supports automatic recording and transcription, plus shareable findings and highlight reels. Dedicated iOS and Android apps capture screen, camera, voice, and on-screen gestures during mobile research. Researchers can invite their own participants or recruit through the User Interviews participant pool. Discover lets researchers ask questions about project materials in natural language and links responses to source quotes and video moments. The Dovetail integration transcodes and uploads recorded videos, but does not send transcripts, notes, or insights. Its MCP server supports AI tools managing projects, rounds, recordings, and participants, with MCP enabled and a Collaborator role or higher. Lookback says it undergoes regular SOC 2 Type II audits and adheres to GDPR and CCPA requirements. Plans require annual commitments; Freelance is $299 /year, and a 60-day trial includes five sessions, requires no credit card, and excludes exports.
For and against
For
- Supports moderated and unmoderated studies.
- Mobile apps capture screen, camera, voice, and gestures.
- Discover links answers to source quotes and video moments.
- Recruit from User Interviews or invite participants.
- Trial offers 60 days and five sessions without a credit card.
Against
- No free plan; paid plans require annual commitments.
- Trial excludes exports.
- Freelance costs $299 /year.
- After cancellation, recordings are permanently deleted after 90 or 30 days.
The verdict
Lookback combines study sessions, recruitment, recording, and shareable findings for research teams. Its annual billing and trial export restriction are important limits to weigh before choosing it.
Who it suits
Lookback suits product and research teams conducting customer research and sharing findings with stakeholders. It may also suit researchers who need moderated or unmoderated mobile studies and participant recruitment.
Plans and prices
Freelance
10 sessions · 1 panel participant included · 1 collaborator seat · unlimited guests
Read 5 Oct 2026 · lookback.com
Team
100 sessions · 10 panel participants included · 10 collaborators · unlimited guests
Read 5 Oct 2026 · lookback.com
Insights Hub
300 sessions · 30 panel participants included · 30 collaborators · unlimited guests
Read 5 Oct 2026 · lookback.com
Enterprise
Unlimited sessions · custom panel participant allocation · custom seat configuration · SSO
Read 5 Oct 2026 · lookback.com
On the record
- AI research
- Discover lets researchers query project materials in natural language and links answers to source quotes and video moments.lookback.com · read 5 Oct 2026
- Annual billing
- Lookback says paid plans require annual commitments and does not offer monthly billing.lookback.com · read 5 Oct 2026
- Dovetail integration
- The Dovetail integration automatically transcodes and uploads recorded videos; transcripts, notes, and insights are not sent.lookback.com · read 5 Oct 2026
- Intended users
- Lookback describes its platform as supporting product and research teams conducting customer research and sharing findings with stakeholders.lookback.com · read 5 Oct 2026
- MCP
- Lookback's MCP server supports AI tools managing projects, rounds, recordings, and participants, and requires MCP to be enabled and a Collaborator role or above.lookback.com · read 5 Oct 2026
- Mobile research
- Dedicated iOS and Android apps capture screen, camera, voice, and on-screen gestures during mobile research.lookback.com · read 5 Oct 2026
- Product
- Lookback is a remote user research platform for moderated and unmoderated studies, including interviews and usability testing.lookback.com · read 5 Oct 2026
- Recruitment integration
- Researchers can recruit from the User Interviews participant pool or invite their own participants.lookback.com · read 5 Oct 2026
- Research features
- The platform supports stakeholder interviews, participant recruitment, live observation, automatic recording and transcription, and shareable findings and highlight reels.lookback.com · read 5 Oct 2026
- Security
- Lookback states it undergoes regular SOC 2 Type II audits and adheres to GDPR and CCPA requirements.lookback.com · read 5 Oct 2026
- Session retention
- After cancellation, recordings are retained for 90 days for paid-plan users and 30 days for trial-only users before permanent deletion.lookback.com · read 5 Oct 2026
- Trial limits
- The trial includes five sessions and 60 days of access, requires no credit card, and excludes exports; recruitment is available upon request.lookback.com · read 5 Oct 2026
