Hatch

Hatch is an AI-powered prospect research platform for nonprofits, combining donor research, scoring, and fundraising communication tools. Its Complete Human Profiles bring together details on wealth, giving history, lifestyle, career, social presence, media coverage, and contact information. Users can search and filter records, assemble donor lists, or use QuickSearch to get an enriched profile from a name or other information. Explainable scoring models address affluence, propensity, affinity, and RFM. Sir Hatch uses enriched profiles and GPT technology to draft fundraising, marketing, and relationship-building messages. In-house prospect researchers also validate and qualify Elevated Profiles, including public donation checks and Gift Capacity Ratings. Hatch says overall match rates vary from 40–80% depending on customer data quality and provides Accuracy Scores by data point. It has announced integrations with Blackbaud Raiser’s Edge NXT and Salesforce CRM. A Free plan is available; paid plans start at $200 a month. Dedicated support is included in Ample, Generous, and Maximal, but not Free or Standard.

Hatch brings prospect profiles, scoring, researcher-reviewed records, and communications drafts into one platform. Match rates depend on the quality of the customer’s data, and dedicated support is limited to selected paid plans.

Hatch is intended for nonprofit fundraisers, prospect researchers, marketers, and peer-to-peer campaign managers. It may suit organizations seeking donor research and fundraising draft support.

Hatch is a prospect research and fundraising platform for nonprofits that want donor intelligence, screening, and communications support in one place. It is best suited to US-focused fundraising teams with enough prospect data to make enrichment and scoring useful. Its strongest case is the combination of AI scores and researcher-validated profiles; results still depend on the quality of the records a team supplies.

Overview

Hatch brings prospect search, donor profiles, screening, and communications drafting into nonprofit workflows. Its profiles can cover wealth, giving history, lifestyle, career, social presence, media coverage, and contact information. Hatch reports overall match rates of 40–80%, depending on customer data quality, and provides Accuracy Scores for individual data points. That makes it important to treat profile coverage as variable rather than assume every record will be complete.

The platform says it licenses data from more than 30 sources and avoids illegal web scraping and unethical sources. People can request removal of private personal data, while organizations control third-party data sharing through opt-in consent. Hatch’s privacy policy describes encryption for data transfer and storage when possible, access controls, and confidentiality commitments.

Key features

Profiles, search, and scoring

Teams can search and filter prospects into donor lists, and QuickSearch can enrich a profile from a name or other information. Explainable AI models score affluence, propensity, affinity, and RFM, giving researchers several lenses for prioritization. These tools are most useful when records are good enough to match: the reported 40–80% overall match range means a team should not count on every prospect receiving a strong profile.

Research and communications

Elevated Profiles add in-house prospect researcher validation and qualification, including public donation verification and Gift Capacity Ratings. They offer a human-reviewed layer beyond basic enrichment, but consume a separate monthly quota. Sir Hatch uses enriched profiles and GPT technology to draft personalized fundraising, marketing, and relationship-building messages; the draft allowance scales from 50 monthly on Free to 1,000 on Maximal, so higher-volume teams should compare the included quota with their campaign needs.

Integrations, API, and data cadence

Hatch has announced integrations with Blackbaud Raiser’s Edge NXT and Salesforce CRM. Its Partner API offers nonprofit technology platforms white-labeled donor profiles, averaging 150+ data points per profile according to Hatch. News, tweets, and YouTube videos update daily; social, lifestyle, career, and contact data approximately monthly; donation, real estate, and stock data annually. Teams relying on current giving or asset information should account for that slower refresh cadence.

Pricing

Hatch has a free plan and paid plans from $200/mo. Free costs nothing (billed $0/mo) and includes 50 enrichment profiles, 5 QuickSearches in the first month only, one seat, 50 Sir Hatch drafts per month, and no Elevated Profiles. It is a way for an individual to try limited enrichment and drafting, but the QuickSearch allowance does not continue after month one and the single seat restricts team use.

Standard costs $200 a month (billed $200/mo) for 5,000 enrichment profiles, 40 QuickSearches per month, four seats, 250 Sir Hatch drafts per month, and 15 Elevated Profiles per month. It is the entry paid tier for a small team needing meaningful screening volume, though dedicated support is not included.

Ample costs $300 a month (billed $300/mo) and raises the allowances to 10,000 enrichment profiles, 60 QuickSearches, 500 drafts, and 20 Elevated Profiles per month, with four seats and dedicated support. It suits teams that need more volume or value direct support. Generous costs $400 a month (billed $400/mo) for 20,000 enrichment profiles, 80 QuickSearches, 750 drafts, 20 Elevated Profiles, four seats, and dedicated support. Maximal costs $500 a month (billed $500/mo) for 30,000 enrichment profiles, 100 QuickSearches, 1,000 drafts, 20 Elevated Profiles, six seats, and dedicated support. Generous mainly raises usage over Ample without adding seats or Elevated Profiles; Maximal is the tier here that expands the seat count.

Elevated Profile Package options are $150 a month (billed $150/mo) for 15 profiles, $300 a month (billed $300/mo) for 30, $540 a month (billed $540/mo) for 60, and $960 a month (billed $960/mo) for 120. These packages are priced above basic enrichment costs and suit teams seeking researcher-reviewed profiles rather than a broader set of platform allowances. Enterprise has custom pricing by quote and is intended for organizations with more than 30k contacts; it includes a Personal Data Assistant. Dedicated support is included in Ample, Generous, and Maximal, but not Free or Standard.

Platforms

Hatch is available on web and through an API. Its stated data coverage is the US, which makes it a more natural fit for domestic prospecting than for organizations focused on other regions.

Who it's for

Hatch is aimed at nonprofit fundraisers, prospect researchers, marketers, and peer-to-peer campaign managers. It makes sense for teams that can use prospect screening and scoring alongside profile enrichment and communications drafts. Organizations with weak or inconsistent records may see less benefit from matching, while teams requiring dedicated support need to budget for Ample or above.

Pros and cons

Pros

• Profiles span wealth, giving, lifestyle, career, social, media, and contact data, giving researchers multiple angles for prospect qualification.
• Explainable scores cover affluence, propensity, affinity, and RFM, rather than limiting prioritization to one model.
• Researcher-reviewed Elevated Profiles add public donation verification and Gift Capacity Ratings for teams needing human qualification.
• A free plan and paid tiers with substantial enrichment quotas let teams choose between a limited entry point and larger monthly workflows.

Cons

• Reported match rates range from 40–80% depending on customer data quality, so enrichment coverage is uncertain.
• Free QuickSearch is limited to the first month, and Free has one seat and no Elevated Profiles.
• Standard lacks dedicated support, which begins at the more expensive Ample tier.
• Some data refreshes only annually, including donation, real estate, and stock information.
• US-only stated data coverage limits its fit for international prospecting.

Alternatives

Nonprofit Donor Prospecting Software is a useful place to compare more options. Choose EverTrue if you need Android or iOS access; it is paid, with product-specific custom pricing by demo. Gratona Donor Intelligence may suit teams that prefer a higher-priced annual commitment: its Launch plan is $750 a month, billed $9,000/year billed annually, with 1,000 AI credits per month, Donor Intelligence, one primary workflow, and email and chat support. NPOAuthority is another paid option, with a free trial and an Annual Contract plan at $1,695 a year. iWave by Kindsight is web-based and paid, with its Starter plan priced on request. Dataro is web-based, paid, and has no free trial; its Essentials plan is $15,000 a year plus $0.10 per active donor. GivingDNA offers API and web access with pricing governed by its applicable MSA or Task Order. Insightful Philanthropy bases pricing on contribution level and team size rather than user seats or record counts. DonorAtlas is another web-based alternative.

Verdict

Choose Hatch if a US nonprofit team wants prospect enrichment, explainable screening scores, researcher-reviewed profiles, and communications drafts in one platform. The mix of automated and human qualification is its clearest advantage. Look elsewhere if international coverage, consistently high matching, or dedicated support below the Ample tier is essential.