Dataro
Sydney, New South Wales, Australia
What it is
Dataro is a web platform for nonprofit fundraising teams that turns donor data into ranked actions. It ranks donors by likelihood to give, upgrade, or lapse, identifies people likely to respond to mail and telemarketing appeals, and recommends campaign opportunities. Recommendations can include ask amounts, communication channels, and timing based on an organization’s data. Dataro says it shows the signals behind predictions so fundraisers can review them. Integrations include Salesforce, Blackbaud, Microsoft Dynamics, Virtuous, Mailchimp, HubSpot, Raisely, Snowflake, Amazon Redshift, and SQL Server, with CRM data described as a weekly two-way sync. ProspectAI uses public sources such as news, foundation relationships, annual reports, and wealth databases, currently for US-based records only. Plans include SOC 2 Type II certification, regional data residency in the US, UK, and Australia, guided onboarding, and dedicated support. Data is stored in private AWS S3 buckets encrypted with AES-256. Pricing starts at $15,000 a year, and there is no self-serve trial.
For and against
For
- Ranks donors by giving and lapse likelihood
- Recommends asks, channels, and timing
- Weekly two-way CRM synchronization
- SOC 2 Type II certification on all plans
- Guided onboarding and dedicated support
Against
- Starts at $15,000 a year
- No free plan or self-serve trial
- ProspectAI currently covers US-based records
The verdict
Dataro combines donor scoring, campaign recommendations, prospect research, and integrations for nonprofit fundraising operations. Its annual platform cost and scoped-demo approach make it a business purchase rather than a self-serve tool.
Who it suits
Dataro is designed for nonprofit fundraising teams managing donor prioritization, campaign planning, and prospect research. It suits organizations using supported CRM, marketing, warehouse, or database integrations.
Plans and prices
Essentials
3 specialist models · 300 prospect research credits/year · 5 users
Read 29 Sep 2026 · dataro.io
Growth
6 specialist models · 1K prospect research credits/year · 10 users
Read 29 Sep 2026 · dataro.io
Enterprise
All specialist models · 3K prospect research credits/year · unlimited users · multi-entity and federated orgs
Read 29 Sep 2026 · dataro.io
On the record
- Audience
- Dataro is built for nonprofit fundraising teams and says it is used by 300+ nonprofits across 20+ countries.dataro.io · read 29 Sep 2026
- Campaign recommendations
- It identifies donors likely to respond to mail and telemarketing appeals and recommends new campaign opportunities.dataro.io · read 29 Sep 2026
- CRM sync
- The pricing page describes CRM integration as a weekly two-way sync.dataro.io · read 29 Sep 2026
- Donor predictions
- The platform ranks donors by likelihood to give, upgrade, or lapse.dataro.io · read 29 Sep 2026
- Explainability
- Dataro says it surfaces the signals behind predictions so fundraisers can understand and review recommendations.dataro.io · read 29 Sep 2026
- Integrations
- Listed integrations include Salesforce, Blackbaud, Microsoft Dynamics, Virtuous, Mailchimp, HubSpot, Raisely, Snowflake, Amazon Redshift, and SQL Server.dataro.io · read 29 Sep 2026
- Personalized asks
- Recommendations can cover ask amounts, communication channels, and timing based on an organization's data.dataro.io · read 29 Sep 2026
- Privacy and storage
- Dataro says client data is stored in private AWS S3 buckets encrypted with AES-256.dataro.io · read 29 Sep 2026
- Prospect research
- ProspectAI uses public sources including news, foundation relationships, annual reports, and wealth databases, and is currently available for US-based records only.dataro.io · read 29 Sep 2026
- Purpose
- Dataro turns nonprofit donor data into ranked actions to guide who to focus on, engage, and what to do next.dataro.io · read 29 Sep 2026
- Security
- All plans include SOC 2 Type II certification and regional data residency options in the US, UK, and Australia.dataro.io · read 29 Sep 2026
- Support and onboarding
- Every plan includes guided onboarding and dedicated customer support, and most organizations are live within 4–6 weeks.dataro.io · read 29 Sep 2026
- Trial
- Dataro says it does not offer self-serve trials and instead provides demos scoped to a customer's data, CRM, and fundraising goals.dataro.io · read 29 Sep 2026
