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GivingDNA
What it is
GivingDNA is a fundraising analytics and donor-profiling platform for discovering, segmenting, and identifying donors and advocates. It enriches fundraising records with third-party data and fundraising practices, then presents donor, giving, program, and gift-officer views in Constituent, Giving, and Mid/Major dashboards. Opportunity Segments highlight potential upgrades, sustainer prospects, and lapse risks, alongside suggested strategies. Prospect ID provides wealth screening, information about donors’ causes of interest, and segmentation tools for upgrade-candidate communications. GivingDNA combines fundraiser expertise with AI-driven models for segmentation and messaging, and can add demographic, psychographic, and giving-behavior data directly to a CRM. Direct Response Reporting covers past appeals and tracks current campaigns with demographic and psychographic breakdowns. Integrations include Salesforce, Virtuous, and Blackbaud NXT, with custom-field support and automatic weekly updates. Salesforce constituents are analyzed individually rather than by household. Pricing is on request, with fees and subscription terms set through an applicable MSA or Task Order. The platform is available via web and API.
For and against
For
- Dashboards cover donors, giving, programs, and gift officers.
- Opportunity Segments include suggested strategies.
- CRM append data includes demographic and giving behavior.
- Integrates with Salesforce, Virtuous, and Blackbaud NXT.
Against
- Pricing is available on request.
- Salesforce analysis is at the individual, not household, level.
- Salesforce integration updates automatically each weekend.
The verdict
GivingDNA combines donor analytics, screening, segmentation, and campaign reporting with CRM integrations. Organizations considering it should account for its Salesforce household-level limitation and request pricing details.
Who it suits
GivingDNA suits fundraising teams seeking donor insights, wealth screening, campaign reporting, and CRM enrichment. It may also help organizations segment communications and spot upgrade or lapse-risk opportunities.
Plans and prices
GivingDNA Platform
Fees specified in Pricing Fees and Billing Schedule/Costs section · Subscription term specified in Task Order
Read 30 Sep 2026 · givingdna.com
On the record
- Campaign reporting
- Direct Response Reporting provides detailed reports on past appeals and real-time tracking of current campaigns with demographic and psychographic breakdowns.givingdna.com · read 30 Sep 2026
- CRM appends
- GivingDNA can add demographic, psychographic, and giving-behavior data directly to a CRM.givingdna.com · read 30 Sep 2026
- CRM integrations
- GivingDNA integrates with Salesforce, Virtuous, and Blackbaud NXT, with automatic weekly platform updates and support for custom fields.didyouknow.givingdna.com · read 30 Sep 2026
- Dashboards
- GivingDNA provides Constituent, Giving, and Mid/Major dashboards with donor, giving, program, and gift-officer visualizations.givingdna.com · read 30 Sep 2026
- Data enrichment
- The platform augments fundraising data with third-party enrichment and fundraising best practices to produce actionable donor insights.givingdna.com · read 30 Sep 2026
- Data storage
- Pursuant stores systems behind physical access controls with 24/7 video surveillance and keeps off-site backups in Amazon S3 Glacier through AWS.givingdna.com · read 30 Sep 2026
- Modeling
- The platform combines expert fundraisers with AI-driven models for advanced segmentation and messaging.givingdna.com · read 30 Sep 2026
- Opportunity segments
- Opportunity Segments identify upgrade, sustainer, and lapse-risk opportunities and provide suggested strategies.givingdna.com · read 30 Sep 2026
- Privacy and compliance
- Allegiance says constituent and giving data is not shared or sold, clients retain ownership and can delete it, and its privacy program addresses GDPR, CCPA, CDPA, and CPA requirements.givingdna.com · read 30 Sep 2026
- Product purpose
- GivingDNA is an all-in-one fundraising analytics, data visualization, and wealth profiling tool for discovering, segmenting, and identifying valuable donors and advocates.givingdna.com · read 30 Sep 2026
- Prospect identification
- Prospect ID provides wealth screening, information about causes donors care about, and segmentation tools for upgrade-candidate communications.givingdna.com · read 30 Sep 2026
- Salesforce limitation
- GivingDNA analyzes Salesforce constituents at the individual rather than household level, and Salesforce integration updates automatically each weekend.givingdna.com · read 30 Sep 2026
- Security controls
- Confidential information is transferred through SFTP, restricted to a controlled Data Team, and stored on fully encrypted systems.givingdna.com · read 30 Sep 2026
- Training and support
- GivingDNA offers onboarding, monthly training, a user community, a knowledge base with training videos, and access to a business analyst and fundraising coach.givingdna.com · read 30 Sep 2026
