Frill
What it is
Frill is a customer feedback platform for collecting ideas, organizing requests, surveying users, and sharing product work. Ideas boards let customers submit, vote on, and comment on suggestions while teams sort by topic or status, merge duplicates, and track responses. Public Roadmaps show work in progress, and Announcements deliver changelog-style updates that customers can react to and discuss. Survey options include NPS, CSAT, Idea Polls, Quick Polls, and Open Feedback, with embedding inside a product and targeting by segment. An embeddable widget combines Ideas, Roadmap, and Announcements in popover, modal, sidebar, or inline styles. A Chrome extension uses AI to turn highlighted web text into a titled idea. Listed integrations include Jira, Linear, Trello, Slack, Zendesk, Intercom, HelpScout, Zapier, Pabbly Connect, and Integrately, with webhooks and an API for custom connections. Plans start at $25/mo with a 14-day trial and no free plan. Startup includes 50 active ideas and one survey; Business includes unlimited ideas and three surveys. Enterprise lists SOC2 compliance, audit logs, IP whitelisting, dedicated hosting, and dedicated support.
For and against
For
- Ideas boards support voting, comments, and duplicate merging
- Roadmaps show customers product progress
- Multiple survey types support segmented feedback
- Widget offers several embedding styles
- API, webhooks, and many integrations listed
Against
- No free plan
- Startup limits active ideas to 50
- Startup includes one survey
- Enterprise features are on the highest listed plan
The verdict
Frill combines feedback collection with public communication and integrations. Plan limits and the paid-only model matter when selecting the tier for surveys and idea volume.
Who it suits
It suits product teams that need customer ideas, surveys, roadmaps, and announcements in one service. Teams can embed it in a website or app, use a standalone portal, or connect existing tools.
Plans and prices
Startup
50 Ideas · 1 Survey
Read 5 Oct 2026 · frill.co
Business
Unlimited Ideas · 3 Surveys
Read 5 Oct 2026 · frill.co
Growth
Unlimited Ideas · Privacy · Surveys · White Labeling
Read 5 Oct 2026 · frill.co
Enterprise
SOC2 Compliance · Audit logs · IP whitelisting · Dedicated Hosting
Read 5 Oct 2026 · frill.co
On the record
- Announcements
- Announcements provide changelog-style product updates, and customers can react and comment on them.frill.co · read 5 Oct 2026
- API
- The Frill API provides programmatic access to ideas, announcements, comments, and other workflows, using API-key authentication.frill.co · read 5 Oct 2026
- Browser extension
- The Chrome extension uses AI to turn highlighted web text into a titled idea on a Frill board.frill.co · read 5 Oct 2026
- Embedded widget
- The embeddable widget combines Ideas, Roadmap, and Announcements and offers popover, modal, sidebar, and inline styles.frill.co · read 5 Oct 2026
- Idea boards
- Customers can submit ideas, vote, and comment, while teams organize ideas using topics and statuses, merge duplicates, and track feedback.frill.co · read 5 Oct 2026
- Integrations
- Listed integrations include Jira, Linear, Trello, Slack, Zendesk, Intercom, HelpScout, Zapier, Pabbly Connect, and Integrately; webhooks and an API are also available for custom connections.frill.co · read 5 Oct 2026
- Notable plan limits
- Startup includes 50 active ideas and 1 survey, while Business includes unlimited ideas and 3 surveys; paid tiers have unlimited admins and widgets.frill.co · read 5 Oct 2026
- Privacy
- Frill states that it is committed to GDPR compliance and provides a Data Processing Addendum and Standard Contractual Clauses.frill.co · read 5 Oct 2026
- Product
- Frill is a customer feedback platform for collecting, prioritizing, and sharing feedback through Ideas boards, public Roadmaps, Announcements, and Surveys.frill.co · read 5 Oct 2026
- Roadmaps
- Public roadmaps show customers what the team is building and its progress.frill.co · read 5 Oct 2026
- Security
- The Enterprise plan lists SOC2 compliance, audit logs, IP whitelisting, dedicated hosting, and dedicated support.frill.co · read 5 Oct 2026
- Setup and support
- The help center says teams can embed Frill on a website or app, or use a standalone portal, and describes initial setup as taking 2–10 minutes.frill.co · read 5 Oct 2026
- Surveys
- Frill supports NPS, CSAT, Idea Polls, Quick Polls, and Open Feedback surveys embedded in a product and targeted by segment.frill.co · read 5 Oct 2026
