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Friendbuy
Palos Verdes Estates, California, United States
What it is
Friendbuy combines referral, loyalty, and influencer programs in a platform for customer acquisition and retention. Referral tools cover advocate activation, rewards, testing and optimization, fraud prevention, and product sharing. Loyalty features include rewards, VIP memberships, receipt scanning, retention optimization, and wallet passes and notifications. Its influencer offering includes creator activation, campaign management, tiered commissions, automated payouts, attribution, and measurement. Listed integrations include Shopify, Shopify Plus, Shopify POS, Klaviyo, Attentive, Braze, Recharge, Segment, Trybe, and Salesforce Commerce Cloud. Every account includes a REST API, real-time webhooks, and an MCP server for AI assistants. Widgets can run in mobile app web views, and app events can be sent through the API. Friendbuy describes project-managed onboarding, an ongoing success plan, and customer success alerts. Its programs are presented for ecommerce and retail, subscriptions, financial services, consumer services, travel and hospitality, telecom, energy, and education. The service is paid, with pricing available on request. Fees are set out in Service Orders, and customers owe fees for the full Service Order term even if they cancel early.
For and against
For
- Combines referral, loyalty, and influencer programs.
- Includes fraud prevention and reward options.
- Every account includes a REST API and webhooks.
- Widgets can run in mobile app web views.
Against
- Pricing is available on request.
- Customers owe fees for the full Service Order term.
- Early cancellation does not end that fee obligation.
The verdict
Friendbuy covers several customer acquisition and retention programs, with integrations and API capabilities for connected workflows. Ask about pricing and contract terms before committing.
Who it suits
Friendbuy may suit organizations in ecommerce, retail, subscription, and other listed sectors seeking referral, loyalty, or influencer programs. It is relevant to teams that need APIs or mobile-app web-view widgets as part of those programs.
Plans and prices
Custom annual license
Referral software pricing is described as a flat annual license with no per-referral commissions or CPA
Read 9 Oct 2026 · friendbuy.com
On the record
- API
- Friendbuy says every account includes a REST API, real-time webhooks, and an MCP server for AI assistants.friendbuy.com · read 9 Oct 2026
- Audience
- Friendbuy describes programs for ecommerce and retail, subscription, financial services, consumer services, travel and hospitality, telecom, energy, and education.friendbuy.com · read 9 Oct 2026
- Compliance
- Friendbuy says it respects TCPA, CCPA, GDPR, and CASL requirements.friendbuy.com · read 9 Oct 2026
- Influencer
- The influencer product includes creator activation, campaign management, tiered commissions, automated payouts, attribution, and measurement.friendbuy.com · read 9 Oct 2026
- Integrations
- Friendbuy lists integrations including Shopify, Shopify Plus, Shopify POS, Klaviyo, Attentive, Braze, Recharge, Segment, Trybe, and Salesforce Commerce Cloud.friendbuy.com · read 9 Oct 2026
- Limits
- Friendbuy’s service terms state that fees are shown in Service Orders and that customers owe fees for the full Service Order term even if they cancel early.friendbuy.com · read 9 Oct 2026
- Loyalty
- Loyalty features include rewards, VIP memberships, receipt scanning, retention optimization, and wallet passes and notifications.friendbuy.com · read 9 Oct 2026
- Mobile
- Friendbuy says its widgets can run in mobile app web views and app events can be sent through its API.friendbuy.com · read 9 Oct 2026
- Product
- Friendbuy combines referral, loyalty, and influencer programs on a growth platform for customer acquisition and retention.friendbuy.com · read 9 Oct 2026
- Referral
- Referral features include advocate activation, rewards, testing and optimization, fraud prevention, and product sharing.friendbuy.com · read 9 Oct 2026
- Security
- Friendbuy states that data moves over encrypted connections and that a data processing agreement and subprocessor list are available on request.friendbuy.com · read 9 Oct 2026
- Support
- Friendbuy describes white-glove, project-managed onboarding, an ongoing success plan, and customer success alerts.friendbuy.com · read 9 Oct 2026
