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Freshpaint Event Tracker
San Francisco, California
What it is
Freshpaint Event Tracker captures event-level user behavior so teams can examine onboarding, engagement, retention, and user drop-off. Its Autotrack feature collects website interactions without requiring predefined events or repeated code changes. Teams can also use client-side and server-side SDKs to track events explicitly, define events visually without code, and control which destinations receive them. Time Machine lets teams define events and analyze historical behavior from previously collected first-party data.
Freshpaint says Event Tracker integrates with more than 100 marketing, analytics, and data platforms. Examples include ActiveCampaign, Amazon Redshift, AppLovin, Braze, CallRail, Customer.io, and Epic MyChart. Privacy features include event-level controls, allowlists, Event Verification, and a BAA-supported platform for reviewing, restricting, and routing events to approved destinations. The product is presented for healthcare organizations, including hospitals, dental practices, payers, pharma, and virtual care providers. Autotrack can be started without custom code, though complex or bespoke setups may need engineering involvement. Pricing is available on request.
For and against
For
- Autotrack captures website interactions without predefined events.
- Historical behavior can be analyzed with Time Machine.
- Events can be defined visually without code.
- Integrates with more than 100 platforms.
- Event-level controls support restricting and routing events.
Against
- There is no free plan.
- Pricing is available only on request.
- Complex or bespoke setups may need engineering involvement.
The verdict
Freshpaint Event Tracker combines automatic and explicit event collection with tools for reviewing and routing events. It is oriented toward healthcare organizations, and prospective customers must request pricing.
Who it suits
Event Tracker suits healthcare organizations seeking to collect and route user behavior events across web, mobile, and server-side channels. Teams with complex or bespoke tracking needs should expect possible engineering involvement.
Plans and prices
Comply (Foundation)
Talk to Sales · core integrations exclude DSPs · Audiences, DSPs, and data warehouse available as add-ons
Read 2 Oct 2026 · freshpaint.io
Perform (Growth)
Talk to Sales · Audiences and DSP activation included · heatmaps, surveys, and session replay
Read 2 Oct 2026 · freshpaint.io
Scale (Advanced)
Talk to Sales · Ad Performance included · priority support and dedicated CSM
Read 2 Oct 2026 · freshpaint.io
On the record
- Autotrack
- Autotrack captures website interactions without predefined events or repeated code changes.freshpaint.io · read 2 Oct 2026
- Company identity
- Freshpaint’s site identifies the company as Perfalytics, Inc. and says the site was crafted in San Francisco.freshpaint.io · read 2 Oct 2026
- Customer base
- Freshpaint says more than 250 healthcare organizations partner with it.freshpaint.io · read 2 Oct 2026
- Engineering needs
- Teams can start with Autotrack without custom code, though complex or bespoke setups may require engineering involvement.freshpaint.io · read 2 Oct 2026
- Event controls
- Teams can define events visually without code and control which destinations receive each event.freshpaint.io · read 2 Oct 2026
- Examples of integrations
- The integrations page lists examples including ActiveCampaign, Amazon Redshift, AppLovin, Braze, CallRail, Customer.io, and Epic MyChart.freshpaint.io · read 2 Oct 2026
- Healthcare use
- The product is presented for healthcare organizations including hospitals, urgent care and specialty providers, dental practices, payers, pharma, medical devices, and virtual care.freshpaint.io · read 2 Oct 2026
- Historical events
- Time Machine lets teams define events and analyze historical behavior from previously collected first-party data.freshpaint.io · read 2 Oct 2026
- Integrations
- Freshpaint says Event Tracker integrates with more than 100 marketing, analytics, and data platforms.freshpaint.io · read 2 Oct 2026
- Privacy
- Event Tracker uses a BAA-supported platform and event-level controls, allowlists, and Event Verification to review, restrict, and route events to approved destinations.freshpaint.io · read 2 Oct 2026
- Product
- Freshpaint Event Tracker captures event-level user behavior to help teams understand onboarding, engagement, retention, and user drop-off.freshpaint.io · read 2 Oct 2026
- Security program
- Freshpaint’s Trust Center provides access to SOC 2 and penetration test reports and lists HIPAA and HITRUST, while stating the company is working toward HITRUST r2 certification.trust.freshpaint.io · read 2 Oct 2026
- Support
- The pricing page lists standard onboarding and core support for Comply, priority support for Perform, and priority support with a dedicated CSM for Scale.freshpaint.io · read 2 Oct 2026
- Tracking APIs
- The product supports client-side and server-side SDKs for explicitly tracking events.freshpaint.io · read 2 Oct 2026
