FForce
Ahmedabad, Gujarat, India
What it is
FForce is a sales force automation platform for planning, monitoring and reviewing field sales operations and KPIs. It covers field schedules, task assignments, accounts, contacts, customer coverage and employee performance. Managers can locate field staff on a map in real time and review check-ins, visit status, reports, travel distance, call logs, meetings and attendance. A report builder supports custom reports, including online and offline use. Other capabilities include expense requests and approvals, inventory tracking, and stock updates when orders are made. Order workflows connect sales, finance and fulfillment for booking, invoicing and payments; distribution tools cover areas such as demand planning, returns and credit control. The product describes AI and machine-learning features for visit recommendations, sales predictions, automated order booking and route selection. Its Digital Engagement Platform supports browser-based customer calls, screen sharing and controlled content sharing, while content can be distributed through email, SMS and WhatsApp. FForce is available on Android, iOS and the web. Pricing is available on request.
For and against
For
- Tracks field employees and customer visits on a map.
- Supports custom online and offline reports.
- Includes expense and inventory management.
- Supports browser-based audio and video customer calls.
- Available on Android, iOS and the web.
Against
- Pricing is available on request.
- Sales and AI features are described without listed plan details.
The verdict
FForce brings field operations, reporting, order workflows and digital customer engagement into one platform. Prospective buyers should request pricing and confirm which modules fit their operations.
Who it suits
FForce suits organizations managing field sales teams, customer visits, orders and distribution workflows. Its mobile access and digital engagement tools may also suit teams that work with customers remotely.
On the record
- AI features
- The product site lists AI and machine-learning features for visit guidance, engagement and sales predictions, and automatic order booking.fforce.sarjen.com · read 4 Oct 2026
- Content channels
- Digital content distribution supports email, SMS, and WhatsApp, with analytics such as open and unsubscribe rates.fforce.sarjen.com · read 3 Oct 2026
- Digital channels
- The Digital Engagement Platform supports email, SMS, and WhatsApp content distribution and browser-based audio or video calls with customers.fforce.sarjen.com · read 4 Oct 2026
- Digital engagement
- The Digital Engagement Platform supports browser-based audio and video customer calls, screen sharing, and controlled content sharing, and is integrated with SFA.fforce.sarjen.com · read 3 Oct 2026
- Distribution
- The DMS covers inventory, demand planning, distribution, order processing, returns, schemes, revenue management, and credit control.fforce.sarjen.com · read 3 Oct 2026
- eDetailing
- The eDetailing module supports interactive product presentations and real-time promotional information for medical representatives and customers.fforce.sarjen.com · read 4 Oct 2026
- Expense and inventory management
- SFA features include expense requests and approvals, inventory tracking, and stock updates when orders are made.fforce.sarjen.com · read 3 Oct 2026
- Field operations
- Its SFA features include field location, travel distance, call logs, meetings, attendance, expenses, and real-time activity tracking.fforce.sarjen.com · read 4 Oct 2026
- Field team management
- The SFA supports managing field team schedules, task assignments, performance, accounts, contacts, and customer coverage.fforce.sarjen.com · read 3 Oct 2026
- Integrations
- The maker’s brochure lists interfaces with SAP, Microsoft AX, Nav ERP, and PharmaNET.fforce.sarjen.com · read 4 Oct 2026
- Location tracking
- Managers can track field employees on a map in real time and review customer check-in times and visit reports.fforce.sarjen.com · read 3 Oct 2026
- Maker
- Sarjen Systems Pvt. Ltd. identifies its Ahmedabad, India address on its about page and states that the company was founded in 1998.sarjen.com · read 4 Oct 2026
- Mobile access
- FForce SFA is described as accessible online or by mobile, and the site says it supports iPad and Android devices.fforce.sarjen.com · read 4 Oct 2026
- Order management
- COMS supports order booking, order status, stock updates, pricing schemes, customer interaction records, and returns tracking.fforce.sarjen.com · read 4 Oct 2026
- Product
- FForce is a sales force automation and field sales excellence platform for planning, monitoring, and reporting on sales KPIs.fforce.sarjen.com · read 4 Oct 2026
- Reporting
- The report builder supports creating, editing, and deleting custom reports, including reports available online and offline.fforce.sarjen.com · read 4 Oct 2026
- Reports
- Its report builder lets users create, edit, and delete custom reports, with online and offline reporting described.fforce.sarjen.com · read 3 Oct 2026
- Sales analytics
- FSIS provides sales charts and insights including territory achievement, customer trends, product performance, and primary-versus-secondary sales.fforce.sarjen.com · read 4 Oct 2026
The review
Overview
FForce is a sales force automation platform for businesses coordinating field teams and related sales operations. It suits organizations that want field oversight connected to customer engagement, ordering, or distribution; teams looking only for basic visit tracking may find its scope broader than they need.
Key features
Managers can schedule field staff, assign tasks, and oversee accounts, contacts, performance, and customer coverage. Live map tracking, check-ins, visit reports, attendance, travel distance, call logs, meetings, and real-time activity offer several views of field execution. Predefined access levels and verification are intended to protect field-force information, a useful consideration when managers and representatives need different access.
Custom reports can be created, edited, and deleted, and reporting is described as available online and offline. FSIS adds charts and insights for territory achievement, customer trends, product performance, and primary-versus-secondary sales. That breadth can support both day-to-day supervision and sales reviews, though teams should assess whether the reports fit their own routines.
Expense requests and approvals sit alongside inventory tracking and stock updates tied to orders. The Customer Order Management System connects sales, finance, and fulfillment for booking, invoicing, and payment workflows. Distribution management extends the scope to demand planning, order processing, returns, schemes, revenue management, and credit control. These connected workflows may suit businesses seeking more than a field app, but can be unnecessary overhead for teams that do not need them.
AI and machine-learning features are described for visit recommendations, sales and engagement predictions, automated order booking, and route selection. The Digital Engagement Platform adds browser-based audio and video calls, screen sharing, and controlled content sharing, integrated with SFA. Email, SMS, and WhatsApp distribution includes analytics such as opens and unsubscribes. For pharmaceutical field teams, eDetailing supports interactive product presentations and current promotional information; HCP profiles, compliant engagement, territory management, account planning, and a field mobile app are also supported.
Pricing
FForce is paid software with custom pricing. Prospective customers should request a demo and pricing from Sarjen, then confirm which modules their operation needs before comparing the offer with a narrower field-sales tool. No published plan prices or seat and usage limits are provided here, so budget fit depends on a direct quote.
Platforms
FForce supports Android, iOS, and web access. The mobile system is described for Android phones and tablets, iPhones, and iPads. COMS stock updates can also be accessed over the internet from PCs, laptops, and tablets running Windows, Linux, or Android.
Who it's for
FForce is a strong candidate for organizations managing distributed sales representatives, especially pharmaceutical teams that need territory and account planning, HCP profiles, compliant customer engagement, and eDetailing. Businesses that also want order, inventory, expense, or distribution workflows may value the wider operational coverage. A team needing only straightforward field reporting should compare simpler options before taking on a multi-module platform.
Pros and cons
- Pros: Field scheduling, live location, check-ins, and visit reporting give managers multiple ways to monitor coverage and activity.
- Pros: Custom reporting and FSIS sales insights span territory, customer, product, and sales-channel performance.
- Pros: Customer calls, controlled content sharing, and email, SMS, and WhatsApp distribution connect field operations with digital engagement.
- Cons: Custom pricing requires a sales conversation, making costs harder to compare without a quote.
- Cons: The broad set of sales, order, inventory, and distribution functions may be more than teams seeking only field visibility need.
Alternatives
Pharmaceutical CRM Software is a useful category comparison for readers assessing other tools in the same space. Choose Veribase Pharma CRM/CLM if a free plan matters; it supports Android, iOS, web, and Windows. Ala ePharma CRM is another paid option, with Android, iOS, and self-hosted platforms. Consider Niti if a free trial is important; it is paid and runs on Android, iOS, and web.
Veeva Network MDM is a paid iOS and web option for enterprise pharma, biotech, animal health, and consumer health organizations. Exeevo Unified Life Sciences CRM may suit buyers seeking all-in-one licensing across Android, iOS, web, and Windows, with no data-metering or hidden fees and no fees to access new features. Orange CRM sets flexible pricing by field-force size and selected products and modules, which may suit teams wanting that pricing approach. Trail CRM includes multiple tour plan types, master data management, deduplication, customer segmentation, RCPA, sales, and basic campaign management in its Premium plan. IQVIA Orchestrated Customer Engagement is a paid iOS and web option whose pricing is shared through a demo.
Verdict
Choose FForce if your organization needs field-sales oversight tied to customer engagement and order or distribution operations, particularly in pharmaceutical sales. Its main advantage is the range of connected workflows; its main drawback is custom pricing and the possibility of buying broader capabilities than a lean field team needs. Request a demo and quote, and look elsewhere if the scope or cost does not fit.