Niti
Ahmedabad, Gujarat, India
What it is
Niti is a SaaS platform for commercial operations in FMCG and pharma, with products for field sales, distributor management, and engagement with healthcare professionals and organizations. Niti SFA supports tour planning, doctor visits, attendance, daily call reporting, targets, expenses, leave, and retail chemist prescription audits. Field teams can record calls and activities offline and sync them later. Niti DMS covers distributor inventory, orders, primary and secondary sales, claims, schemes, pricing, retailer management, and sales analytics; it can connect with Tally and other accounting software for secondary orders. Niti D2C provides ordering, personalized content, engagement analytics, virtual events, KYC, and loyalty features. The homepage also describes Chanakya AI tools for sales intelligence chat, automated follow-ups, stock-photo OCR, voice sales coaching, and AI-driven learning. Niti says it integrates with existing ERP, accounting, and analytics systems. Its stated customer areas include pharma, OTC, animal health, hospitals, crop health, devices, and key accounts. Pricing is available on request, and a trial is listed. The terms describe basic phone support Monday through Friday, 10 AM to 6 PM, and email support 24/7; training, data cleanup, and integrations require a separate Statement of Work.
For and against
For
- Field teams can work offline and sync later.
- DMS covers distributor orders, inventory, claims, and schemes.
- D2C includes ordering and engagement features.
- Integrates with ERP, accounting, and analytics systems.
- A trial is listed.
Against
- Pricing is available on request.
- Training, data cleanup, and integrations require a separate Statement of Work.
- Customer data may not be maintained after an unsubscribed trial ends.
The verdict
Niti covers several commercial workflows for FMCG and pharma, from field activity to distributor operations and healthcare-professional engagement. Prospective customers will need to request pricing and account for separately scoped professional services.
Who it suits
Niti is aimed at FMCG and pharma companies managing field teams, distributors, or healthcare-professional engagement. Its listed solutions span sectors including hospitals, animal health, crop health, and medical devices.
On the record
- Accounting integration
- Niti DMS says it integrates with Tally and other accounting software to pick up secondary orders.nitiapp.com · read 5 Oct 2026
- AI features
- The homepage describes Chanakya AI features including sales intelligence chat, automated follow-ups, stock-photo OCR, voice sales coaching, and AI-driven learning.nitiapp.com · read 5 Oct 2026
- Data handling
- The terms say customer data remains the customer's property and can be exported within 15 days before permanent deletion after termination.nitiapp.com · read 5 Oct 2026
- Direct engagement
- Niti D2C provides ordering, personalized content, engagement analytics, virtual events, KYC, and loyalty features for healthcare professionals and organizations.nitiapp.com · read 5 Oct 2026
- Distributor management
- Niti DMS covers distributor inventory, orders, primary and secondary sales, claims, schemes, pricing, and retailer management.nitiapp.com · read 5 Oct 2026
- DMS
- Niti DMS supports distributor inventory, orders, schemes, claims, and sales analytics.nitiapp.com · read 5 Oct 2026
- ERP integration
- The homepage says NitiApp integrates with existing ERP, accounting, and analytics systems.nitiapp.com · read 5 Oct 2026
- Field sales
- Niti SFA supports tour planning, daily call reporting, doctor visits, attendance, targets, expenses, leave, and retail chemist prescription audits.nitiapp.com · read 5 Oct 2026
- HCP platform
- The D2C platform connects pharma companies with healthcare professionals, pharmacies, and institutions for engagement and ordering.nitiapp.com · read 5 Oct 2026
- Integrations
- The maker says Niti integrates with existing ERP, accounting, and analytics systems; its DMS page specifically names Tally integration.nitiapp.com · read 5 Oct 2026
- Intended customers
- The maker says the platform is built for FMCG and pharma companies and describes field teams ranging from 50 to more than 10,000 representatives.nitiapp.com · read 5 Oct 2026
- Intended users
- The site describes solutions for pharma, OTC, animal health, hospitals, crop health, devices, and key accounts.nitiapp.com · read 5 Oct 2026
- Offline use
- Niti SFA supports offline work and sync, including call reporting and field activities.nitiapp.com · read 5 Oct 2026
- Product
- NitiApp is a SaaS platform built for commercial operations in the FMCG and Pharma industries.nitiapp.com · read 5 Oct 2026
- Professional services
- The terms say training, data cleanup, and integrations require a separate Statement of Work.nitiapp.com · read 5 Oct 2026
- Security
- The homepage displays ISO 27001 and SOC 2 Type II labels, while the terms say NitiApp maintains reasonable safeguards to protect customer data.nitiapp.com · read 5 Oct 2026
- Security claims
- The homepage displays ISO 27001 and SOC 2 Type II labels and describes the platform as enterprise-grade in security.nitiapp.com · read 5 Oct 2026
- SFA
- Niti SFA combines tour planning, prescription audits, daily call reporting, and HCP engagement tools.nitiapp.com · read 5 Oct 2026
