EMMA Notify

EMMA Notify is an emergency management application for alerts, messaging, communication and crisis coordination. Users can report emergencies with automatic GPS location, alert 911 in the app and locate nearby assets such as AEDs. Notifications can arrive through push, SMS and email. When administrators allow replies, users can respond and share their GPS location. Administrators can review color-coded response status, incident details, maps of nearby users and building floor plans, and send alerts to preformatted groups. Management tools include GIS asset mapping, geofencing, drill timelines, automated security-system call logs and 911 CAD compatibility. EMMA timestamps emergency and drill communications for later reporting and review. It is listed for Android, iOS, Linux, macOS, web and Windows. Users need an issued login to access the app. Pricing is available on request. Think Safe's company bio says it began in 2000 and is based in Cedar Rapids, Iowa.

EMMA Notify combines emergency reporting, alerts and response management with mapping and communication records. Access requires an issued login, and pricing details are available by request.

EMMA Notify is suited to organizations managing emergency alerts and response, including schools, businesses, communities, healthcare and public safety groups. Families, hospitality and religious organizations are also listed as intended audiences.

EMMA Notify is an emergency management and mass-notification system for organizations coordinating people during incidents. It suits schools, businesses, communities and other groups that can issue member accounts. Its strongest case is combining incident reports with mapped, administrator-visible responses.

Overview

Users can report an emergency with automatic GPS location, contact 911 through the app and locate nearby emergency assets such as AEDs. That connects an initial report with useful location context, while administrators can track response status. EMMA is not an independent sign-up app: users need an issued login, so it works best when an organization has adopted the service and provisioned its people.

Think Safe, the maker, has operated since 2000 and is based in Cedar Rapids, Iowa. EMMA is one option in Mass Notification Software.

Key features

Alerts and replies

EMMA sends push notifications through Apple and Google networks, and supports SMS, email, voice-call, desktop and mobile app alerts. Administrators can broadcast to preformatted groups, which is useful for reaching defined audiences during a response. Users can reply when administrators enable that permission; replies can include the user's GPS location. The control over replies helps organizations set their own response workflow, though the feature depends on administrator settings.

Incident visibility and mapping

Administrators can view emergency details and color-coded response status, map nearby users and incidents, and consult building floor plans. The combination can help response coordinators see where an event is unfolding and which users have responded. EMMA also includes GIS asset mapping, geofencing, automated security-system call logs, drill timelines and 911 computer-aided dispatch compatibility.

Records and integration

Emergency and drill communications are time-stamped and retained for reporting and analysis, giving organizations a record to review after an event. Think Safe also describes an open API and SDK-friendly design, alongside GIS and 911 CAD integration. These capabilities will matter most to organizations that need EMMA to fit existing mapping or dispatch processes.

Pricing

EMMA Notify is paid software with custom pricing. The maker advertises a one-year subscription bundled with purchases of two AEDs, 1,104 wipe packs or eight PPE bundles, but does not state a standalone subscription price. The bundle may suit organizations already buying those supplies; groups evaluating software alone will need a quote to assess cost.

No seat limits, message quotas, trial period or renewal terms are provided. Pricing therefore requires a direct inquiry, and organizations should confirm account counts and subscription terms before choosing EMMA.

Platforms

EMMA supports Android, iOS, Linux, macOS, web and Windows. Think Safe also describes a standalone PC app for Windows, Mac and Linux alongside the mobile apps, giving organizations desktop access as well as phone-based alerts and reporting.

Who it's for

EMMA targets education, public safety, business, healthcare, communities, families, hospitality and religious organizations. It is most compelling for groups that need emergency reporting tied to mapping, 911 coordination and administrator-managed notifications. The issued-login requirement makes it a poor fit for individuals seeking a public emergency app or a messaging service they can adopt without an organization.

Pros and cons

Pros

• Emergency reports can include automatic GPS location, with in-app 911 alerts and nearby AED discovery.
• Color-coded response views, maps and floor plans give administrators incident context and response visibility.
• Push, SMS, email, voice-call, desktop and mobile alerts provide multiple ways to reach users.
• Time-stamped emergency and drill communications support later reporting and review.

Cons

• Users need an issued login, so individuals cannot simply adopt the app on their own.
• Custom pricing and the absence of published seat, quota and renewal terms make costs harder to compare before requesting a quote.
• Two-way replies depend on an administrator enabling the permission.

Alternatives

Choose Text-Em-All (formerly Call-Em-All) if a free starting point for broadcast messaging matters more than EMMA's mapped incident and response features: its free Starter plan includes 25 credits for voice-broadcast testing and test texting to your own number, while mass texting requires an upgrade.

EmReach is another paid option available on Android, iOS, web and API.

Honeywell Forge is a paid, broad-platform option; its product-specific offerings include term-based licensing and feature choices for Advanced Process Control, with pricing by inquiry.

Kokomo NOTIFY uses customer-specific Service Orders and invites prospective customers to request a demo, making it another quote-based option for organizations comparing notification services.

SA-Announce is a paid alternative with a free trial and support for Android, iOS, macOS, Windows and self-hosted deployment.

Alertable may suit teams prioritizing public alerts and app, social media and website distribution: its Starter plan is $1,950 a year for one user, with additional users available for a fee.

AlertFind is another paid option with pricing by request and a demo offer.

BlackBerry AtHoc is a paid alternative with pricing provided through a demo or sales inquiry.

Verdict

EMMA Notify is a strong fit for organizations that need emergency reporting, 911 coordination and mapped response status in one managed system. Its emergency-location context, group alerts and time-stamped records give response teams concrete tools for coordinating and reviewing incidents. Choose another service if users must be able to sign up independently or if you need transparent per-seat pricing before beginning a sales conversation.