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On the recordRead 15 Oct 202637 facts
Optimizely Personalization
New York City, New York, United States
Plans and prices
Personalization
Priced on request
Real-time audience targeting · Behavioral personalization · Experience creation · Personalization ROI measurement
Read 20 Sep 2026 · optimizely.com
Optimizely Personalization
Priced on request
Enterprise deployment · Features vary by plan · Request pricing
Read 15 Oct 2026 · docs.optimizely.com
On the record
- API endpoint
- The API reference exposes a GET endpoint at api.optimizely.com/v2/experiments/{experiment_id} for reading experiment metadata.docs.developers.optimizely.com · read 15 Oct 2026
- Audience management
- Audiences can be created and managed using data from multiple sources.docs.optimizely.com · read 15 Oct 2026
- Behavioral targeting
- Behavioral targeting can repeat or adapt product experiences when visitors show interest in particular products.docs.optimizely.com · read 15 Oct 2026
- Category affinity
- Category-affinity campaigns use prior browsing and page-view events to infer preferred product categories.docs.optimizely.com · read 15 Oct 2026
- Company founding
- Rannkly's company profile lists Optimizely's founding year as 2009.rannkly.com · read 15 Oct 2026
- Company headquarters and size
- LinkedIn lists Optimizely as privately held, headquartered in New York, New York, with 1,001–5,000 employees.linkedin.com · read 15 Oct 2026
- Company legal name
- Crunchbase lists the legal name as Optimizely, Inc., with founders Dan Siroker and Pete Koomen, and says it was acquired by Episerver.crunchbase.com · read 15 Oct 2026
- Contextual bandits
- Contextual bandits select personalized variations using primary-metric performance and user attributes, with automated, maximize-personalization or manual distribution modes.docs.optimizely.com · read 15 Oct 2026
- Documentation and support
- Developer documentation links to API references, GitHub repositories, Optimizely Academy, a developer community and support tickets.docs.developers.optimizely.com · read 15 Oct 2026
- Experimentation connection
- Personalization integrates with Web Experimentation so teams can A/B-test personalized experiences and compare them with standard experiences.docs.optimizely.com · read 15 Oct 2026
- Limit: Gartner training
- A Gartner reviewer reported promised training was repeatedly dropped, questions went unanswered for weeks and documentation varied by platform version.gartner.com · read 15 Oct 2026
- Limit: Software Finder complexity
- Software Finder reviewers report a steep learning curve, advanced technical requirements, limited metrics management, no preview mode and high cost for additional features.softwarefinder.com · read 15 Oct 2026
- Limit: TrustRadius implementation
- TrustRadius reviewers report technically complex implementation, custom coding needs, visual-editor issues on dynamic pages and reporting gaps for non-conversion metrics.trustradius.com · read 15 Oct 2026
- Loyalty promotions
- Loyalty promotions can use visitor clues or triggers to encourage use of loyalty benefits and movement between tiers.docs.optimizely.com · read 15 Oct 2026
- Notable news
- Optimizely announced purpose-built AI models for marketing on September 1, 2026.optimizely.com · read 15 Oct 2026
- OAuth extensibility
- Third-party applications can register public or confidential clients and use OAuth 2.0 access tokens for API calls.docs.developers.optimizely.com · read 15 Oct 2026
- Praise: Gartner usability
- A Gartner reviewer praised non-developer usability, responsive support and multi-site capabilities.gartner.com · read 15 Oct 2026
- Praise: Software Finder flexibility
- Software Finder reviewers praise the flexible editor, strong reporting, fast setup and ability to make targeted changes without formal deployments.softwarefinder.com · read 15 Oct 2026
