Nosto
Nosto lists Helsinki, Finland as its headquarters.
What it is
Nosto is an AI-powered commerce experience platform for ecommerce brands and retailers seeking personalized customer journeys. Its Product Experience Cloud includes personalized search, category merchandising, product recommendations, post-purchase upsell, dynamic bundles, and personalized emails. The Content Experience Cloud adds A/B testing and optimization, content personalization, pop-ups, and shoppable user-generated content. Nosto says AI capabilities are included in every module at no extra cost. Listed commerce integrations include Shopify, Shopify Plus, Salesforce Commerce Cloud, Shopware, Adobe Commerce, and BigCommerce; other connections include Klaviyo, Attentive, Yotpo, Tapcart, Google Analytics, TikTok, Instagram, and Facebook. The platform lists personalization, experiment workflows, and a visual editor, with Android, iOS, web, and API platforms. Pricing is on request for a modular plan that combines a base platform fee with a fixed fee based on store volume, measured by GMV and traffic; customers select modules and a support and scalability level. Nosto does not offer a standard self-service free trial, but says qualified merchants may receive a structured proof of concept. All customers can access the Help Center and AI agent Huginn.
For and against
For
- Product tools cover search, recommendations, and dynamic bundles.
- Content tools include A/B testing and personalization.
- AI capabilities are included in every module at no extra cost.
- Integrations include major commerce and marketing services.
Against
- Pricing is on request.
- There is no standard self-service free trial.
- Priority support and dedicated Customer Success are for Professional and Enterprise customers.
The verdict
Nosto combines product discovery and content personalization tools in a modular commerce platform. Prospective customers should clarify pricing and support levels, as both depend on the selected arrangement.
Who it suits
It suits ecommerce brands and retailers seeking tools for personalized product discovery, content, and experimentation. The modular pricing approach may fit organizations choosing specific modules and support levels.
Plans and prices
Capterra listed starting price
Subscription listing; page also states free trial and free version
Read 14 Oct 2026 · capterra.com
Modular Nosto package
Select modules · pricing depends on GMV/traffic · support and scalability level
Read 14 Oct 2026 · nosto.com
Custom modular plan
Base platform fee plus fixed fee based on store volume (GMV and traffic) · Select modules · Support and scalability level
Read 8 Oct 2026 · nosto.com
On the record
- A/B testing
- The Content Experience Cloud includes A/B testing and optimization for comparing commerce experiences.nosto.com · read 14 Oct 2026
- Acquisition news
- Nosto announced its acquisition of visual-content platform Stackla on June 2, 2021.nosto.com · read 14 Oct 2026
- AI
- Nosto says AI capabilities are built into every module at no extra cost.nosto.com · read 8 Oct 2026
- AI agent
- Huginn is described as an always-on central AI agent coordinating purpose-built agents for search, merchandising, personalization and testing.nosto.com · read 14 Oct 2026
- API limits
- Current technical documentation lists standard calculated-cost limits of 40,000 points/second for Search GraphQL, 10,000 for recommendations and 10,000 for GraphQL.docs.nosto.com · read 14 Oct 2026
- Behavioral pop-ups
- Behavioral pop-ups are listed as a Content Experience Cloud capability.nosto.com · read 14 Oct 2026
- Category merchandising
- Merchants can control category and search ordering with weighted attributes, performance metrics, filters and pinned products.help.nosto.com · read 14 Oct 2026
- Company history
- Nosto says its journey began in 2013 with three founders.nosto.com · read 8 Oct 2026
- Company legal name
- The privacy notice identifies the controller as Nosto Solutions Oy.nosto.com · read 14 Oct 2026
- Company size
- Nosto's about page says it has over 140 team members across more than eight office locations.nosto.com · read 14 Oct 2026
- Content personalization
- Content banners and other onsite elements can adapt to visitor affinities in real time.nosto.com · read 14 Oct 2026
- Content tools
- Its Content Experience Cloud includes A/B testing and optimization, content personalization, pop-ups, and shoppable user-generated content.nosto.com · read 8 Oct 2026
- Data engine
- The Data Engine combines catalog, performance, behavioral and visual data to power recommendations, search, merchandising and targeting.nosto.com · read 14 Oct 2026
- Developer resources
- Nosto’s Developer Portal provides product implementation guidance and API references.docs.nosto.com · read 8 Oct 2026
- Documentation depth
- The developer portal provides implementation guides, product examples, API references, platform instructions and headless, SPA and PWA methods.docs.nosto.com · read 14 Oct 2026
- Dynamic bundles
- The product suite supports manually curated or automated bundles intended to increase average order value.nosto.com · read 14 Oct 2026
- Enterprise SLA
- Nosto describes a Product Scalability Package with a 99.99% uptime SLA, dedicated infrastructure, 24/7 proactive monitoring, and a global edge network.nosto.com · read 8 Oct 2026
- Funding news
- Nosto announced a $16 million funding round from Mandatum Asset Management Growth Equity on February 23, 2023.nosto.com · read 14 Oct 2026
