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DonorTrends
Hoofddorp, Netherlands
What it is
DonorTrends is a web-based fundraising analysis and advice service for organizations seeking to improve fundraising programmes. Its portal provides reports, with some described as ready within minutes. A dashboard covers donor retention, lifetime value, key statistics, and opportunities to upgrade middle and major donors. The MAAP report applies 10 predictive models to identify likely upgraders, monthly donors, reactivatable and legacy donors, campaign responders, and prospective middle and major donors; delivery can take up to a day after data is received. Member Metrics examines five years of retention and giving behavior for organizations with donating members. A socio-demographic report analyzes databases across 50 characteristics, including age, family structure, housing and affluence. Custom reports can address campaign and channel payback, investment, scenarios, response statistics, and dashboards. Its interactive Fundraising Benchmark compares anonymized data across more than 20 KPIs and multiple years, keeping each participant's data hidden from other participants. Fundraising experts can discuss results, develop action plans, calculate impact, and provide on-demand analysis. Pricing is on request.
For and against
For
- MAAP uses 10 predictive models.
- Member Metrics analyzes five years of behavior.
- Benchmark covers more than 20 KPIs.
- Expert discussions and tailored action plans are available.
Against
- Pricing is available on request.
- The service is listed for web only.
The verdict
DonorTrends brings donor analytics, benchmarking, custom reporting, and fundraising advice together in a web portal. Organizations should ask about pricing and determine which reports fit their needs.
Who it suits
DonorTrends suits fundraising organizations that want donor analysis, predictive insights, benchmarking, or expert support. Member Metrics is specifically relevant to organizations whose members also donate.
Plans and prices
DonorTrends fundraising reports, analysis and advice
No public price or usage limits stated on the opened pages
Read 4 Oct 2026 · donortrends.eu
On the record
- Benchmark
- The Fundraising Benchmark lets participants compare anonymized data across more than 20 KPIs and multiple years in an interactive online portal.donortrends.eu · read 4 Oct 2026
- Benchmark privacy
- The benchmark page says each participant's own data remain anonymous to other participants.donortrends.eu · read 4 Oct 2026
- Contact location
- The contact page lists a visit address at Polarisavenue 83I, 2132 JH Hoofddorp, Netherlands.donortrends.eu · read 4 Oct 2026
- Custom reports
- Custom reports can cover campaign and channel payback times, investment analyses, scenario models, response statistics, and dashboards.donortrends.eu · read 4 Oct 2026
- Dashboard
- The dashboard report covers donor retention, upgrade opportunities among middle and major donors, lifetime value, and key statistics.donortrends.eu · read 4 Oct 2026
- Demographic analysis
- The socio-demographic report analyzes donor databases using 50 characteristics, including affluence, family structure, housing type, place of residence, and age.donortrends.eu · read 4 Oct 2026
- Donor portal
- Reports and analyses are available through the DonorTrends portal, with reports described as ready within minutes.donortrends.eu · read 4 Oct 2026
- DonorScores data
- DonorScores uses donor transaction data, described on the site as anonymized, to predict which donors are more or less likely to give.donortrends.eu · read 4 Oct 2026
- Member analysis
- Member Metrics analyzes five years of donor retention and giving behavior for organizations with members who also donate.donortrends.eu · read 4 Oct 2026
- Predictive models
- The MAAP report uses 10 predictive models to identify likely upgraders, monthly donors, reactivatable donors, legacy donors, likely campaign responders, and potential middle and major donors.donortrends.eu · read 4 Oct 2026
- Purpose
- DonorTrends provides fundraising analysis and advice to help organizations raise funds and improve their fundraising programmes.donortrends.eu · read 4 Oct 2026
- Report turnaround
- The MAAP report can be delivered within a day after DonorTrends receives the data.donortrends.eu · read 4 Oct 2026
- Support
- DonorTrends offers fundraising experts for results discussions, tailored action plans, impact calculations, and an on-demand fundraising analyst.donortrends.eu · read 4 Oct 2026
