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Clickatell SMS API

Silicon Valley, California, United States

What it is

Clickatell SMS API provides tools for sending and receiving business text messages, including customer support, promotions, communications and two-factor authentication notifications. Developers can use a basic HTTP API or the REST-based One API. Businesses can set up two-way messaging with short codes or long numbers, and use 10DLC numbers for application-to-person messaging in the United States. A cloud web interface includes reporting dashboards, role-based access and a sandbox for testing. Clickatell says its infrastructure reaches more than 220 territories and 1,000 mobile networks, and its sending service chooses routes based on quality. One API supports SMS and WhatsApp without separate channel programming. The product page describes default end-to-end encryption for business-customer conversations. Users can register a free account; its Prepaid option charges for outgoing messages on a pay-as-you-go basis. Rates depend on destination and message type, and pricing is available on request. Connect includes standard support and a 99.98% uptime SLA.

For and against

For

  • Supports HTTP and REST-based APIs.
  • Offers two-way SMS using short codes or long numbers.
  • Web interface includes reporting and role-based access.
  • One API supports SMS and WhatsApp.
  • Connect includes a 99.98% uptime SLA.

Against

  • Outgoing message prices vary by destination and type.
  • Pricing is available on request.
  • Connect's listed price is not provided.

The verdict

Clickatell combines SMS APIs with a web interface, two-way messaging and a free account option. Buyers should check destination-specific message costs and plan details before choosing a package.

Who it suits

It suits businesses that need API or web-based SMS for customer communications, support, promotions or two-factor notifications. Teams seeking two-way messaging or SMS and WhatsApp through one API may also find its options relevant.

Plans and prices

Prepaid

Free

Pay as you go for outgoing messages; message prices vary by destination and message type

Connect

Priced on request

Enterprise SMS via API and web app

Every plan, in full

On the record

API options
The SMS platform offers a basic HTTP API and a REST-based One API.clickatell.com · read 2 Oct 2026
Company history
Clickatell says it began in Cape Town in 2000, connecting internet businesses with consumers through SMS.clickatell.com · read 2 Oct 2026
Compliance
The Connect package page lists ISO 27001, SOC 2 Type 2, GDPR, CCPA, and POPIA under regulatory compliance.guides.clickatell.com · read 2 Oct 2026
Coverage
Clickatell says its infrastructure covers more than 220 territories and 1,000 mobile networks.clickatell.com · read 2 Oct 2026
Encryption
The product page says conversations between businesses and customers are private with default end-to-end encryption.clickatell.com · read 2 Oct 2026
Free access
Clickatell invites users to register a free account, and its Prepaid package is described as pay-as-you-go for outgoing messages.clickatell.com · read 2 Oct 2026
Inbound webhooks
Yesclickatell.com · read 24 Sep 2026
Integrations
Clickatell's user guide names Salesforce, Shopify, Zendesk Sell, and Zendesk Support as applications that can be integrated with Clickatell applications.help.clickatell.com · read 2 Oct 2026
Pricing
The product page directs customers to an estimator because SMS costs depend on the destination and message type.clickatell.com · read 2 Oct 2026
Purpose
Clickatell provides APIs for sending and receiving SMS for customer support, communications, promotions, and two-factor authentication notifications.clickatell.com · read 2 Oct 2026
Routing
The service selects the highest-quality routes available when a message is sent.clickatell.com · read 2 Oct 2026
Support and service
Clickatell's Connect package includes standard support and a 99.98% uptime SLA.guides.clickatell.com · read 2 Oct 2026
Two-way messaging
Businesses can use short codes or long numbers for two-way SMS, and 10DLC numbers for A2P messaging in the United States.clickatell.com · read 2 Oct 2026
Two-way SMS
Yesclickatell.com · read 24 Sep 2026
Web tools
The cloud-hosted web interface includes reporting dashboards, role-based access control, and a sandbox with unlimited free testing.clickatell.com · read 2 Oct 2026

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