Buttondown

Plans and prices

Every plan, in full

On the record

Analytics privacy

Analytics and tracking are optional, and the product says it is GDPR compliant.buttondown.com · read 21 Oct 2026

API availability

API access is available on every plan, including the free plan.marketing.buttondown.com · read 21 Oct 2026

API keys

Users can create multiple keys with separate read, write or no-access permissions for subscribers, emails, sending, settings, automations, forms, styling and surveys.docs.buttondown.com · read 21 Oct 2026

Automations

Automations can create sequences for new or tagged subscribers and schedule messages based on survey responses.buttondown.com · read 21 Oct 2026

Browser requirements

The service runs in a browser with cookies, JavaScript and pop-ups enabled; the documentation says there is nothing to install.docs.buttondown.com · read 21 Oct 2026

Company address

The legal contact address listed by Buttondown is 406 W Franklin St. #201, Richmond, Virginia 23221, United States.buttondown.com · read 21 Oct 2026

Company funding

Buttondown says it is customer-funded, profitable and not financed by investors or venture capital.buttondown.com · read 21 Oct 2026

Company legal name

The support policy identifies the contracting entity as Buttondown, LLC.buttondown.com · read 21 Oct 2026

Company profile

LinkedIn lists Buttondown as privately held, headquartered in Seattle, with 2–10 employees and a 2016 founding year.linkedin.com · read 21 Oct 2026

Compliance limit

Buttondown says it is not SOC 2 certified, although its infrastructure providers are SOC 2 certified.marketing.buttondown.com · read 21 Oct 2026

Email automation

Yesbuttondown.com · read 20 Sep 2026

Founder and team

Indie Bites describes Justin Duke as Buttondown's founder, launching it in 2017, and says the team had grown to eight people by February 2025.indiebites.com · read 21 Oct 2026

Free-plan limit

The pricing page states that the first 100 subscribers cost nothing; optional features are separately priced at $9, $29 or $79 per month depending on the add-on.buttondown.com · read 21 Oct 2026

Independent product classification

FAUN.dev describes Buttondown as hosted-only, closed-source software with a REST API, CLI and pricing based on active subscribers.faun.dev · read 21 Oct 2026

Integrations

The integrations directory lists services including Stripe, Zapier, WordPress, Ghost, Discord, Mastodon, Bluesky, LinkedIn, Medium, YouTube, Spotify and many others.buttondown.com · read 21 Oct 2026

Landing pages

Yesbuttondown.com · read 20 Sep 2026

Limit: design depth

Capterra reviews mention that the editor and campaign management are more minimal than larger marketing platforms, with limited visual-building tools.capterra.com · read 21 Oct 2026

Limit: service complaint

The sole Trustpilot reviewer alleged an unexpected charge connected with subscribing to a paid newsletter.trustpilot.com · read 21 Oct 2026

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