- Home
- Predictive Lead Scoring Software
- Breadcrumbs
Breadcrumbs
San Francisco, California, United States
What it is
Breadcrumbs is a lead-scoring and revenue-acceleration platform for teams optimizing a sales funnel. It scores leads using fit and activity data and shows which data contributed to each score. Copilot analyzes a user's data to propose a scoring model that can be customized, while Reveal examines marketing, sales, and product data for customer attributes and actions associated with purchasing intent. Users can create and test multiple scoring models, including multivariate tests, without affecting live operations. Scoring can support acquisition, expansion, retention, and other revenue goals for sales-assisted, product-led, or hybrid go-to-market strategies. No-code connectors include HubSpot, Marketo, Salesforce, Mixpanel, and Intercom, and an API can bring data into the platform. Its HubSpot integration uses OAuth and can sync contact and company properties along with Breadcrumbs scores. The free plan covers up to 10,000 contacts in test mode but cannot sync scores back to a data source. PRO costs $400 a month. Breadcrumbs is available on web and through an API.
For and against
For
- Shows the data behind lead scores.
- Copilot suggests customizable scoring models.
- Supports testing without affecting live operations.
- Includes named no-code connectors and an API.
Against
- Free plan is limited to 10,000 contacts.
- Free plan cannot sync scores back to a source.
- PRO costs $400 a month.
The verdict
Breadcrumbs combines explainable scoring with model suggestions, testing, and data connectors. The free plan is restricted to test mode, and PRO is listed at $400 a month.
Who it suits
Breadcrumbs suits sales, marketing, and revenue teams using sales-assisted, product-led, or hybrid go-to-market strategies. The free tier may fit teams evaluating scoring in test mode, while score syncing requires a different plan.
Plans and prices
Free
no time limitation · no tech-stack limitation
Read 15 Oct 2026 · breadcrumbs.io
Pro
entry-level paid plan
Read 15 Oct 2026 · g2.com
Enterprise
custom quote
Read 15 Oct 2026 · g2.com
On the record
- API
- The site says Breadcrumbs provides an API for bringing data into its platform.breadcrumbs.io · read 28 Sep 2026
- API documentation
- The API announcement links to a high-level support overview and a technical Postman document.breadcrumbs.io · read 15 Oct 2026
- Company founded
- Y Combinator lists Breadcrumbs as founded in 2020.ycombinator.com · read 15 Oct 2026
- Company location
- Y Combinator lists San Francisco as the company's location.ycombinator.com · read 15 Oct 2026
- Company size
- Y Combinator lists a team size of 20.ycombinator.com · read 15 Oct 2026
- Company status
- Y Combinator marks the company status as acquired.ycombinator.com · read 15 Oct 2026
- Compare
- Compare lets operators test and compare alternative scoring hypotheses and models.breadcrumbs.io · read 15 Oct 2026
- Copilot
- Copilot analyzes connected data and proposes a customizable lead-scoring model in a few clicks.breadcrumbs.io · read 15 Oct 2026
- Current availability
- A September 2026 independent review reports that Breadcrumbs no longer exists as a standalone product and that its pricing page redirects to a MadKudu demo.cleanlist.ai · read 15 Oct 2026
- Experiments
- Breadcrumbs supports multivariate scoring tests without changing production operations or systems.breadcrumbs.io · read 15 Oct 2026
- Free plan terms
- The vendor described a free plan with no time or technology-stack limits and pay-as-you-grow upgrades.breadcrumbs.io · read 15 Oct 2026
- Funding news
- Y Combinator links to a Crunchbase News report dated July 15, 2021 about Breadcrumbs raising a $5.4 million seed round.ycombinator.com · read 15 Oct 2026
- HubSpot integration
- The HubSpot integration uses OAuth, synchronizes contact and company properties, writes scores back, and supports workflows based on scores.breadcrumbs.io · read 15 Oct 2026
- Integrations
- Breadcrumbs says it offers no-code connectors and names HubSpot, Marketo, Salesforce, Mixpanel, and Intercom as examples.breadcrumbs.io · read 28 Sep 2026
- Intended users
- The product says it supports sales-assisted, product-led, and hybrid go-to-market strategies.breadcrumbs.io · read 28 Sep 2026
- Lead scoring engine
- Its co-dynamic scoring combines contact fit with behavioral activity and uses machine-learning analysis of historical and customer data.breadcrumbs.io · read 15 Oct 2026
- Limit: data quality
- A G2 reviewer warns that poorly formatted or inconsistent data can produce bad model results.g2.com · read 15 Oct 2026
- Limit: feature gaps
- Trustburn reviewers mention missing advanced features and an interface that could be more intuitive than competitors.trustburn.com · read 15 Oct 2026
