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Armada

What it is

Armada is a GTM outbound platform for finding signal-based leads and coordinating outreach. Its Find agent identifies prospects through signals such as hiring, funding, job changes, website visits, and social engagement. Users can enrich and verify email and phone data with platform credits or their own provider keys, including connections to LeadMagic, Prospeo, Findymail, Wiza, Apollo, and Exa. Cold-email tools support multi-step sequences, warmup, inbox rotation, and AI personalization, with Gmail, Outlook, and Azure mailbox connections. Replies from email and LinkedIn appear in a shared inbox for filtering and in-thread responses. Armada supports email, LinkedIn, and X outreach, and offers native calling, CRM synchronization, a REST API, and MCP access. The Free plan includes email sequences, inbox, API, MCP, and bring-your-own keys. Growth costs $49 a month, while Pro and Scale cost 149.00 and $399 a month. Enterprise pricing is custom.

For and against

For

  • Signal-based prospect finding
  • Email, LinkedIn, and X outreach
  • Shared inbox for replies
  • REST API and MCP access
  • CRM synchronization and native calling

Against

  • LinkedIn and X start on Growth
  • Platform Find credits start on Growth
  • Enterprise pricing is custom

The verdict

Armada combines signal-based lead discovery with email, social, calling, inbox, and CRM workflows. Its free plan covers core email outreach, while broader channels and finding credits require Growth or higher.

Who it suits

Armada suits B2B founders, SDR and BDR teams, demand-generation groups, and lean outbound agencies coordinating multichannel prospecting.

Plans and prices

Free

Free

Card on file · Email outbound with sequencer and inbox · MCP & API · BYO AI and enrichment keys

Growth

$49a month

14,000 credits · ~1,400 verified leads/mo · 1 connected LinkedIn + X account · Unlimited sequencer sends

Pro

$149a month

56,000 credits · ~5,600 verified leads/mo · 2 connected LinkedIn + X accounts · 10 team accounts

Scale

$399a month

168,000 credits · ~17,000 verified leads/mo · 5 connected LinkedIn + X accounts · 25 team accounts

Enterprise

Priced on request

Custom lead capacity and credits · Multi-workspace · SSO, DPA & security review · Dedicated success

Every plan, in full

On the record

API and MCP
Armada provides a REST API and MCP access for actions such as searching people, finding emails, and enrolling leads in sequences.goarmada.co · read 8 Oct 2026
Bring your own keys
The maker says provider keys are encrypted per workspace and do not round-trip to the browser.goarmada.co · read 8 Oct 2026
Channels
The product supports outbound across email, LinkedIn, and X, with unlimited sequencer sends on Growth and higher plans.goarmada.co · read 8 Oct 2026
Email
Cold email supports multi-step sequences, warmup, inbox rotation, and AI personalization.goarmada.co · read 8 Oct 2026
Enrichment
The product can enrich and verify email and phone data using platform credits or customer provider keys.goarmada.co · read 8 Oct 2026
Enterprise security
The Enterprise plan lists SSO, DPA, and a security review.goarmada.co · read 8 Oct 2026
Integrations
Named enrichment providers include LeadMagic, Prospeo, Findymail, Wiza, Apollo, and Exa.goarmada.co · read 8 Oct 2026
Intended users
The maker describes the product for B2B founders, SDR and BDR teams, demand-generation teams, and lean outbound agencies.goarmada.co · read 8 Oct 2026
Mailbox providers
Armada says users can connect Gmail, Outlook, or Azure mailboxes.goarmada.co · read 8 Oct 2026
Notable limit
The Free plan includes email sequences and inbox, while Platform Find credits, LinkedIn, and X start on Growth.goarmada.co · read 8 Oct 2026
Product
Armada is a GTM outbound platform for finding signal-based leads and running email and LinkedIn sequences.goarmada.co · read 8 Oct 2026
Signal sourcing
Its Find agent identifies prospects from signals including hiring, funding, job changes, website visits, and social engagement.goarmada.co · read 8 Oct 2026
Support
Support is available by email or through the in-product support path, while Pro and Scale include priority support.goarmada.co · read 8 Oct 2026
Unified inbox
Replies from cold email and LinkedIn appear in a shared inbox where users can filter and reply in-thread.goarmada.co · read 8 Oct 2026

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