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Willow Practice
What it is
Willow Practice is a web-based site builder for licensed mental-health clinicians and private-practice therapists. It lets therapists publish bios, specialties, fees, insurance details, and consultation booking information. Practice owners can create a shared homepage, invite therapists by email, and provide each member with an individual profile beneath the practice brand. Templates include Minimal, Warm, and Modern; custom domains are supported, with Willow Practice handling DNS and SSL. Profiles can include booking links, and the Pro plan adds AI Bio Studio to help draft site copy. Stripe processes payments, and the service says it does not retain card details. Plans include a free individual-site option and paid plans from $49/mo. Willow Practice uses HTTPS in transit, encrypted storage at rest, and hashed passwords, but it is not a HIPAA Business Associate and is not designed for protected health information. After cancellation, account data remains for 90 days before deletion; users can export published site content.
For and against
For
- Free plan for individual therapist websites
- Shared homepage and individual therapist profiles
- Custom domains with DNS and SSL handled
- Pro includes AI Bio Studio
- Published site content can be exported
Against
- Not a HIPAA Business Associate
- Not designed for protected health information
- Paid plans start at $49/mo
- No partial-period refunds
The verdict
Willow Practice combines therapist profiles, consultation links, and group-practice pages in a web builder. Consider its stated limits around protected health information and cancellation refunds before choosing a plan.
Who it suits
It suits solo clinicians who want a profile site and practice owners who need a shared brand with individual therapist pages. It is not designed to store protected health information.
Plans and prices
Free
individual therapist websites only · willow-practice.com/@handle profile · Minimal template · basic SEO fields
Read 15 Oct 2026 · willow-practice.com
Group
Pro features per therapist · white-glove onboarding · shared dashboard · individual therapist websites
Read 15 Oct 2026 · willow-practice.com
Pro
five templates · enhanced SEO suggestions · custom-domain setup · analytics
Read 15 Oct 2026 · willow-practice.com
Growth
everything in Pro · Google Search Console data · inquiry and booking-click tracking · monthly recommendations
Read 15 Oct 2026 · willow-practice.com
Group Practice
Pro features per therapist · shared dashboard · white-glove onboarding · individual therapist websites
Read 2 Oct 2026 · willow-practice.com
On the record
- AI copy
- The product advertises AI-assisted bio and copy creation for therapist websites.willow-practice.com · read 15 Oct 2026
- AI writing
- The Pro plan includes the AI Bio Studio, which helps create therapist website copy.willow-practice.com · read 2 Oct 2026
- Analytics
- Pro includes page-view analytics grouped by week, month and all time.willow-practice.com · read 15 Oct 2026
- API and SDKs
- The reviewed official pages do not publish a public API, SDK or developer documentation.willow-practice.com · read 15 Oct 2026
- Audience
- The service targets independent therapists and group practices.willow-practice.com · read 15 Oct 2026
- Booking
- Therapist pages can show a booking link and the free plan includes a standard booking button.willow-practice.com · read 15 Oct 2026
- Booking links
- Therapist profiles include a booking link field, with calendly.com shown as an example.willow-practice.com · read 2 Oct 2026
- Calendar and inquiries
- Growth supports calendar embedding and requests for non-clinical appointments.willow-practice.com · read 15 Oct 2026
- Cancellation
- Customers can cancel from the dashboard, with access continuing through the billing period.willow-practice.com · read 15 Oct 2026
- Concierge pricing
- Concierge setup costs $199 for solo therapists and $399 for group practices.willow-practice.com · read 15 Oct 2026
- Cookies
- The service says it uses one session cookie and no tracking or advertising cookies.willow-practice.com · read 15 Oct 2026
- Custom domains
- Pro customers can use a domain they already own, with Willow handling DNS and SSL setup.willow-practice.com · read 15 Oct 2026
- Data export
- Users may export published site content and can request immediate deletion by contacting Willow.willow-practice.com · read 15 Oct 2026
- Data retention
- After cancellation or deletion, account data is retained for 90 days before permanent deletion.willow-practice.com · read 15 Oct 2026
- Email integration
- Resend is used for transactional email delivery.willow-practice.com · read 15 Oct 2026
- Email service
- Resend is used for transactional email delivery.willow-practice.com · read 2 Oct 2026
- Funding and ownership
- Willow states that it is independently owned, founder-run, has no parent corporation and takes no venture capital.willow-practice.com · read 15 Oct 2026
- Google Business Profile
- Growth includes guidance for eligible Google Business Profiles.willow-practice.com · read 15 Oct 2026
