Understand

iPhone + Android

9.3No. 2 of 22
in Data Storytelling Tools

Recognised40% of the score82
Phone app26% of the score100
Documented20% of the score96
Free plan14% of the score100

Free plan: Yes
Paid plans from: $15/mo
Runs on: Android, api, iPhone, Web

Summary

Understand is ranked #2 of 22 in data storytelling tools on Samsung Mobile US Press. It runs on Android, API, iOS, Web. There is a free plan. A free trial is offered. Paid plans start at $15/mo.

Understand plans and pricing

All plans

Starter Free Free Single editor · Unlimited stories · CSV upload and manual data entry · Public sharing · Scrollytelling understandhq.com · 30 Sept 2026

More Understand AI $15/mo +$15 per 30 cards/month Additional Understand AI usage, per 30 cards understandhq.com · 30 Sept 2026

Growth $25/mo $25 per editor/month; annual billing (save 20%) Unlimited viewers · Custom themes · Google Sheets, PostgreSQL, MySQL, MariaDB · Understand AI (30 cards) · Email/Slack notifications understandhq.com · 30 Sept 2026

Advanced connectors $99/mo +$99 per connector/month BigQuery · Redshift · Azure · Snowflake understandhq.com · 30 Sept 2026

API $199/mo +$199 per month Create stories at scale using the API understandhq.com · 30 Sept 2026

Enterprise-ready Not published Book a call OLAP connectors · Custom API · Custom connectors · Custom charts · Private cloud or single-tenant deployment · SSO · Access control understandhq.com · 30 Sept 2026

Compared on data storytelling tools

Free plan: Yesunderstandhq.com
Paid from: $25/user/mounderstandhq.com
Interactive visualizations: Yesunderstandhq.com
Narrative annotations: Yesunderstandhq.com
Presentation flow: Yesunderstandhq.com
Live data refresh: Yesunderstandhq.com
Share mode: bothunderstandhq.com

Facts

Product: Understand helps users turn static charts and complex dashboards into data stories for sharing insights and supporting decisions.understandhq.com · 30 Sept 2026
Story format: A story is a series of cards that appear as the viewer scrolls, a format the site calls scrollytelling.understandhq.com · 30 Sept 2026
Data connections: The site says users can import data from files, Google, SQL databases, OLAP cubes, or APIs.understandhq.com · 30 Sept 2026
AI: Understand AI can analyze and summarize stories and find anomalies.understandhq.com · 30 Sept 2026
Sharing: Stories can be shared publicly, embedded, or sent through email and Slack notifications on Growth.understandhq.com · 30 Sept 2026
Scheduling and mobile: The site describes scheduled story updates and says data stories look good on mobile devices.understandhq.com · 30 Sept 2026
White labeling: Understand offers a white-label solution to embed stories in another product with custom branding and a custom domain.understandhq.com · 30 Sept 2026
Security options: The Enterprise-ready offering lists private cloud or single-tenant deployment, SSO, and access control.understandhq.com · 30 Sept 2026
Privacy: The privacy policy says Understand Labs does not sell or rent user data and that users own their data.understandhq.com · 30 Sept 2026
Privacy security measures: The privacy policy says the company encrypts personal information, conducts regular penetration testing, and uses physical security measures for premises where personal data is stored.understandhq.com · 30 Sept 2026
Data rights: The privacy policy says users can request account deletion and request access, correction, erasure, and portability of personal information.understandhq.com · 30 Sept 2026
Account age: The terms say the website is available only to individuals who are at least 13 years old.understandhq.com · 30 Sept 2026