Understand Pricing in 2026
Every plan Understand publishes, with the page and date we read it from. Prices we could not find on Understand's own site are marked "Not published", never guessed.
| Plan | Price | Billing | Limits | Source |
|---|---|---|---|---|
| Starter | Free | Free | Single editor · Unlimited stories · CSV upload and manual data entry · Public sharing · Scrollytelling | understandhq.com |
| More Understand AI | $15 per month | +$15 per 30 cards/month | Additional Understand AI usage, per 30 cards | understandhq.com |
| Growth | $25 per month | $25 per editor/month; annual billing (save 20%) | Unlimited viewers · Custom themes · Google Sheets, PostgreSQL, MySQL, MariaDB · Understand AI (30 cards) · Email/Slack notifications | understandhq.com |
| Advanced connectors | $99 per month | +$99 per connector/month | BigQuery · Redshift · Azure · Snowflake | understandhq.com |
| API | $199 per month | +$199 per month | Create stories at scale using the API | understandhq.com |
| Enterprise-ready | Not published | Book a call | OLAP connectors · Custom API · Custom connectors · Custom charts · Private cloud or single-tenant deployment · SSO · Access control | understandhq.com |