Understand pricing

6 plans on the record · a free plan · a free trial

Every plan

Free

Single editor · Unlimited stories · Full story editor · CSV upload/manual entry · Public sharing · Scrollytelling

Read 15 Oct 2026 · understandhq.com

$15 a month

+ $15 per 30 cards/month

Additional AI usage

Read 15 Oct 2026 · understandhq.com

$25 a month, billed yearly

Annual billing (Save 20%)

Per editor · Unlimited viewers · Custom themes · Google Sheets · PostgreSQL · MySQL · MariaDB · 30 AI cards · Email/Slack notifications

Read 15 Oct 2026 · understandhq.com

$99 a month

+ $99 per connector/month

BigQuery · Redshift · Azure · Snowflake

Read 15 Oct 2026 · understandhq.com

$199 a month

+ $199 per month

Create stories at scale through API

Read 15 Oct 2026 · understandhq.com

Priced on request

Book a call

OLAP connectors · Custom API/connectors/charts · Private cloud · Single tenant · SSO · Access control

Read 15 Oct 2026 · understandhq.com