UMU
Portland, Oregon, USA
What it is
UMU Roleplay Chatbot provides AI simulations for practicing buyer interactions across the sales cycle. Users choose a sales stage and difficulty, then practice with an AI buyer by voice or text, with Hints or Blind Mode available. Each session returns an instant 5-point competency score and coaching cues. Elite-level simulations can verify mastery and award Field-Ready status. The product also includes tiered difficulty, competitive leaderboards, and automated readiness intelligence. UMU positions foundational mode for new-hire onboarding and product launches, and performance mode for senior representatives preparing for high-stakes enterprise deals. Customers can tailor feedback and scoring to their sales framework, messaging, and KPIs. UMU says teams can launch scenarios in days using templates and zero-script configuration. It lists Android, iOS, and web access, with official mobile apps available. Pricing is on request, though a free plan is listed. UMU describes security controls including encrypted storage, HTTPS, firewalls, intrusion detection, and vulnerability scanning; it states compliance with multiple standards and regulations. Enterprise Edition or higher has a 99.9% uptime commitment.
For and against
For
- Practice by voice or text with an AI buyer.
- Sessions return a 5-point score and coaching cues.
- Scenarios can be customized to sales frameworks and KPIs.
- Official iOS and Android apps are listed.
Against
- Pricing is on request.
- Enterprise uptime commitment applies to Enterprise Edition or higher.
- Email support is limited to business days.
The verdict
UMU focuses on sales practice with structured simulations, session scoring, and adjustable feedback. Pricing is on request, and the 99.9% uptime commitment applies only to Enterprise Edition or higher.
Who it suits
The foundational mode is positioned for new hires and product launches, while performance mode targets senior representatives preparing for complex enterprise deals. It may suit teams seeking simulations customized to their sales framework and KPIs.
Plans and prices
Basic
Read 15 Oct 2026 · g2.com
Teams
Read 15 Oct 2026 · g2.com
Premium
Read 15 Oct 2026 · g2.com
iOS Premium in-app purchase
Read 15 Oct 2026 · apps.apple.com
Professional
無制限の動画アップロード · クラス作成 · 受講データ閲覧 · 会議システム
Read 2 Oct 2026 · umu.co
Enterprise
専任カスタマーサクセス · セキュリティ強化 · 12ヶ月以上契約
Read 2 Oct 2026 · umu.co
Business
学習管理 · 組織管理 · ポータルサイト設定 · 追加オプション別料金
Read 2 Oct 2026 · umu.co
On the record
- API availability
- UMU’s subprocessor page says its application programming interface is currently no.umu.com · read 15 Oct 2026
- App privacy statement
- Apple’s listing says the developer reports that the app collects no data, while Google Play reports no third-party data sharing and possible collection of location and personal information.apps.apple.com · read 15 Oct 2026
- Certification
- Elite-level simulations can award a Field-Ready status after mastery is demonstrated.umu.com · read 15 Oct 2026
- Company founding
- UMU says it launched in 2015.umu.com · read 15 Oct 2026
- Company headquarters and size
- LinkedIn lists UMU headquarters in Tokyo, a privately held company founded in 2015 with 51–200 employees.linkedin.com · read 15 Oct 2026
- Company identity
- The official site footer identifies the company as UMU LLC.umu.com · read 15 Oct 2026
- Company scale
- UMU reports 1,000+ paid customers, 100M+ active users, and presence in 208+ countries and regions.umu.com · read 2 Oct 2026
- Company scale claim
- UMU’s about page reports more than 1,000 paid customers, over 100 million active users and presence in 208 or more countries and regions.umu.com · read 15 Oct 2026
- Customization
- UMU says feedback and scoring can be customized to a customer’s sales framework, messaging, and KPIs.umu.com · read 2 Oct 2026
- Data hosting
- Customers can select Europe, United States or Japan data-storage regions hosted by AWS, and the choice cannot later be moved.umu.com · read 15 Oct 2026
- Deployment
- UMU says teams can launch scenarios in days using zero-script configuration options and pre-built templates.umu.com · read 2 Oct 2026
- Difficulty and gamification
- The product includes tiered difficulty, competitive leaderboards, and automated readiness intelligence.umu.com · read 2 Oct 2026
- Difficulty progression
- The chatbot offers tiered difficulty from foundational skills to high-stakes situational fluency.umu.com · read 15 Oct 2026
- Education program
- Individual public-school teachers can receive UMU products and the $999 premium edition free after credential verification.umu.com · read 15 Oct 2026
- Feedback scoring
- Each practice produces an instant five-point competency score and coaching cues.umu.com · read 15 Oct 2026
- Implementation
- UMU says zero-script configuration and prebuilt templates let teams launch scenarios in days.umu.com · read 15 Oct 2026
- Leaderboards
- Competitive leaderboards provide gamified rankings and peer motivation.umu.com · read 15 Oct 2026
- Limit: integrations
- A G2 reviewer requests deeper integration with social networks and other systems.g2.com · read 15 Oct 2026
The review
UMU is a sales-practice platform for teams that want representatives to rehearse buyer conversations through AI roleplay. It best suits organizations training new hires and preparing experienced sellers for consequential deals. Its appeal is structured practice tied to scoring and readiness; buyers should weigh that focus against custom enterprise terms and the limits of the free plan.
Overview
Learners choose a sales stage and difficulty, then talk or type with an AI buyer. Hints can guide practice, while Blind Mode removes that support. Each session produces a score on a five-point scale and coaching cues, giving managers and learners a concrete basis for follow-up. This structure is more useful for teams with defined sales behaviors to reinforce than for organizations seeking broad, general-purpose employee learning.
Elite simulations can verify mastery and award Field-Ready status. Tiered difficulty, leaderboards and automated readiness intelligence add ways to track progression and engagement. UMU can tailor feedback and scoring to a customer’s sales framework, messaging and KPIs, which is valuable when existing standards matter; that customization also makes fit dependent on how clearly a team has defined those standards.
Key features
- Practice for different experience levels: Foundational mode targets onboarding and product launches, while performance mode is intended for senior representatives preparing for high-stakes enterprise deals. That makes the product relevant across a sales team, though both uses center on rehearsing sales conversations.
- Scoring and coaching: The five-point session score and coaching cues connect practice to areas for improvement. Sales playbooks, readiness assessments, coaching and feedback, and content guidance support a broader enablement workflow.
- Configurable rollout: UMU says teams can build scenarios with pre-built templates and zero-script configuration, and launch them in days. This can reduce setup demands for common scenarios; organizations with specialized sales frameworks may still need customization.
- Security and service: UMU describes encrypted storage, HTTPS, perimeter and intrusion controls, isolated network zones, vulnerability scanning and audited operations. It states compliance with ISO/IEC 27001, 27017, 27018, 27701, 42001, SOC 3, GDPR and HIPAA. The 99.9% uptime commitment applies to Enterprise Edition or higher. Business-day email support typically responds in one to two business days, a measured support pace rather than immediate assistance.
Pricing
UMU’s plans span a free entry point, paid annual learning features and business or enterprise arrangements. The published Japanese plan figures make the lower tiers easier to compare, while Business and Enterprise carry terms that matter for budgeting.
- Basic: Free (¥0). It has feature limits, and video and file uploads are generally unavailable. It can serve as a no-cost starting point, but those restrictions constrain teams relying on uploaded training materials.
- Professional: ¥8,325 a year, billed annually only (99,900 JPY per year, including tax). It includes unlimited video uploads, class creation, access to learner data, a conferencing system and HD video. This suits teams needing those learning and meeting functions with a fixed annual bill.
- Business: ¥3,600,400 a month. Annual billing requires at least 10 accounts; monthly billing starts with one month. It adds learning management, organization management and portal configuration, with additional options charged separately. The account minimum makes annual billing a substantial commitment, while monthly billing offers a shorter starting term.
- Enterprise: Custom pricing based on user IDs and months of use, plus an initial implementation fee. It includes dedicated customer success and enhanced security, with a minimum 12-month contract. This tier is the fit for buyers who need those services and can accept a longer commitment; it is also the tier at which the stated uptime SLA applies.
A Japanese FAQ describes a Zoom-powered web-conferencing system as a paid feature with usage-based additional charges, so meeting-related costs can extend beyond a plan’s base price.
Platforms
UMU offers Android and iOS apps as well as web access. That gives sales teams mobile and browser options for practice and learning.
Who it's for
UMU is best suited to sales enablement leaders who need repeatable buyer-conversation practice, want to align feedback with their own sales framework, and need distinct exercises for onboarding and senior deal preparation. Teams looking primarily for broad learning and organization management may value Business or Enterprise, but should account for the pricing and contract structure. It is a weaker fit for buyers who need an unrestricted free plan or a short, low-cost enterprise commitment.
Pros and cons
- Pro: Voice and text simulations, optional hints and Blind Mode let teams vary how much support a learner receives.
- Pro: Session scoring, coaching cues and Field-Ready certification connect practice with assessment.
- Pro: Feedback can be mapped to a team’s sales framework, messaging and KPIs.
- Con: Basic restricts features and generally excludes video and file uploads, limiting its usefulness for teams that depend on their own materials.
- Con: Business annual billing requires 10 accounts, Enterprise requires at least 12 months, and Enterprise adds an implementation fee.
- Con: Typical email support turnaround of one to two business days may not suit teams needing rapid help.
Alternatives
Consider Sales Enablement Software for a broader view of options in the category. Accent Technologies, Mindmatrix Bridge and Rallyware are paid alternatives with Android, iOS and web access; choose among them when comparing other paid sales-enablement products.
Allego uses custom pricing based on seats and contract length, with annual upfront billing and typical three-year contracts, plus two- and one-year options. It may suit buyers prepared to price around a defined seat count and term. Apparound offers a Headless CPQ plan with product-catalog integration, live price updates, discount policies, bundles, checkout management and an administration portal; choose it when those quoting and catalog functions are the priority. Mediafly tailors pricing to selected modules, user counts and integration requirements, making it an option for buyers budgeting around those variables. Pitcher requires a personalized demo and has no public price, so it is another candidate for buyers willing to evaluate through a demo.
Mindtickle has a Readiness plan with training, virtual roleplays, coaching, analytics and one RTD program, but no two-way AI Role Play; its Enable plan is also offered at custom pricing. Choose Readiness when those capabilities are sufficient and two-way AI roleplay is not required. UMU is the clearer fit when that interactive buyer simulation is central.
Verdict
UMU is a strong choice for sales teams that want structured AI buyer practice, measurable coaching and readiness checks in one program. Its range from onboarding exercises to high-stakes simulations is the main reason to choose it. Look elsewhere if an unrestricted free tier, rapid support, or predictable low-commitment enterprise pricing matters more than tailored sales practice.