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Showell

Jyväskylä, Finland

What it is

Showell is a sales enablement platform for companies selling through field sales teams and dealer networks. Its shared workspace organizes presentations, PDFs, videos, images, web links, and AR/3D content. Windows, iOS, and Android apps support offline browsing and presenting; the web app requires an internet connection. Digital Sales Rooms let teams share materials with buyers and track activity at page or slide level. Listed capabilities also include sales playbooks, readiness assessments, content guidance, and engagement analytics. A built-in learning management system with courses, lessons, tests, and quizzes is available as an add-on. Integrations include Salesforce, Microsoft Dynamics 365, SharePoint, Outlook, Google Workspace, HubSpot, and Pipedrive; the API can connect with CRM, ERP, DAM, and other systems. The Professional Plan starts at €700 a month, billed per workspace, and covers 10–200 users. The Enterprise Plan is for 200+ users and requires a quote. All plans require a minimum 12-month commitment, renew automatically, and require cancellation notice at least 90 days before renewal.

For and against

For

  • Organizes varied sales materials in a central workspace.
  • Mobile apps support offline browsing and presenting.
  • Digital Sales Rooms track page- or slide-level activity.
  • Lists integrations with major CRM and productivity services.
  • API can connect CRM, ERP, and DAM systems.

Against

  • No free plan is listed.
  • Web app requires an internet connection.
  • Professional Plan starts at €700 a month.
  • Plans require a 12-month minimum and 90-day cancellation notice.

The verdict

Showell combines sales content management with buyer engagement and offline mobile presentation. Its commitment period, cancellation notice, and starting price are important considerations for companies evaluating it.

Who it suits

Showell is aimed at companies with field sales teams, dealer networks, or complex organizations. It may suit teams that need shared sales content, buyer engagement tracking, and offline access in mobile apps.

Plans and prices

Professional Plan

€700a month

Branded sales app · unlimited storage · unlimited Digital Sales Rooms · unlimited Showell AI

Enterprise Plan

Priced on request

Professional features · custom pricing and volume discounts · tailored payment and contract terms

Every plan, in full

On the record

Admin retirement
Showell says its legacy Showell Admin is being phased out as features move into the web app.help.showell.com · read 15 Oct 2026
AI privacy
Showell says its AI does not use customer content for model training or share it outside the customer’s organization.showell.com · read 3 Oct 2026
AI search
The feature list includes AI Search that answers questions using Showell content in multiple languages.showell.com · read 15 Oct 2026
Analytics
Showell reports user, team and share activity, including page or slide engagement with shared content.showell.com · read 15 Oct 2026
API
Showell offers an API for connecting CRM, ERP, DAM and other systems, including exporting analytics data.showell.com · read 15 Oct 2026
Built-in LMS
An optional learning-management system supports courses, lessons, tests and quizzes.showell.com · read 15 Oct 2026
Buyer engagement
Digital Sales Rooms let teams share materials with buyers and track engagement, including page- or slide-level activity.showell.com · read 3 Oct 2026
Company founding
Showell was founded in 2012 by brothers Sami and Juha Suni.showell.com · read 15 Oct 2026
Company profile
LinkedIn lists Showell as a privately held software-development company headquartered in Helsinki with 11–50 employees.linkedin.com · read 15 Oct 2026
Compliance
The company states that the service complies with GDPR and CCPA and keeps data in EU locations.showell.com · read 15 Oct 2026
Content library
The platform stores PowerPoint files, PDFs, videos, animations, images, web links and AR/3D content in a central library.showell.com · read 15 Oct 2026
Content management
It provides a central workspace to organize sales materials including presentations, PDFs, videos, images, web links, and AR/3D content.showell.com · read 3 Oct 2026
Contract
All plans require a minimum 12-month commitment with automatic renewal, and cancellation notice is due at least 90 days before renewal.showell.com · read 3 Oct 2026
Data hosting
Showell says its service and data are hosted in Amazon Web Services in the EU, with server data encrypted at rest and in transit.showell.com · read 3 Oct 2026
Digital Sales Rooms
Users can create branded Digital Sales Rooms where recipients view shared files and their engagement can be tracked.help.showell.com · read 15 Oct 2026
Documentation
The Help Center contains sections for setup, content management, presentations, sharing, analytics, integrations, security and troubleshooting.help.showell.com · read 15 Oct 2026
Encryption and MFA
The security feature list includes encrypted data transfers, multi-factor authentication, role-based access and SSO.showell.com · read 15 Oct 2026
Integrations
Listed integrations include Google Drive, Dropbox, SharePoint, OneDrive, Teams, Salesforce, Dynamics, HubSpot, Aprimo, Bynder, Akeneo, Pimcore and other DAM/PIM systems.help.showell.com · read 15 Oct 2026

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