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Transana
Madison, Wisconsin, United States
What it is
Transana is qualitative analysis software for working with video, audio, images, text, PDFs, and survey data on Windows and macOS. It offers automated transcription as well as manual transcription tools with keyboard shortcuts. Users can categorize and code material, then explore coded data through text and graphical reports, searches, and word clouds. Transana Professional supports up to four simultaneous video files and five transcripts, and can import plain text, Word or RTF documents, online survey data, and still images. It can use ChatGPT or Claude to explore non-confidential data, or embedded Ollama models with confidential data. For automated transcription, Speechmatics and Deepgram receive audio only after the user approves sharing each time; Faster Whisper processes it locally. Basic and Professional store data on the user's computer and do not share user files or database information with Transana.com. Multiuser supports simultaneous work on shared data over an internet connection. The free demo has strict data limits and disables multiple media files and transcripts and media conversion. The fully functional Professional trial costs $25 once and expires one month after purchase.
For and against
For
- Supports video, audio, image, text, PDF, and survey data.
- Manual transcription includes keyboard shortcuts.
- Professional handles up to four video files and five transcripts.
- Faster Whisper processes audio locally.
Against
- There is no free plan for full use.
- The free demo has tight data limits.
- The Professional trial costs $25 once and expires after one month.
- Purchases are final and non-refundable.
The verdict
Transana combines transcription, coding, and reporting tools for qualitative analysis, with options for individual and collaborative work. Check the demo limits and license terms before deciding which edition fits your workflow.
Who it suits
Transana suits researchers and teams analyzing multimedia or text-based qualitative data. Its Basic and Professional editions may suit individual users, while Multiuser is for teams working simultaneously on shared data.
Plans and prices
Transana Demo
Limited demo · Windows or macOS · tight data limits; not intended for real analysis
Read 9 Oct 2026 · transana.com
Transana Trial
Fully functional, time-limited Transana Professional trial · expires one month after purchase
Read 9 Oct 2026 · transana.com
Transana Cloud Service
Hosted server subscription for Transana Multiuser · project database and user accounts
Read 9 Oct 2026 · transana.com
Transana Cloud Service
Hosted server subscription for Transana Multiuser · project database and user accounts
Read 9 Oct 2026 · transana.com
Transana Basic for Students
Non-upgradable · personal use · proof of current student status required
Read 9 Oct 2026 · transana.com
Transana Basic
Perpetual per-copy license · one device at a time · single-user · basic video and audio
Read 9 Oct 2026 · transana.com
Transana Professional
Perpetual per-copy license · one device at a time · up to four simultaneous media files · up to five transcripts
Read 9 Oct 2026 · transana.com
Transana Multiuser
Perpetual per-project license · requires a server · 12 authorization codes provided; contact Transana for more
Read 9 Oct 2026 · transana.com
On the record
- Cloud security
- The Cloud Service page says each project has its own database and user accounts, access requires permission, and all connections are fully encrypted.transana.com · read 9 Oct 2026
- Coding and reports
- Users can categorize and code data and explore coded data through text reports, graphical reports, searches, and word clouds.transana.com · read 9 Oct 2026
- Collaboration
- Transana Multiuser lets team members work simultaneously on shared data over an internet connection.transana.com · read 9 Oct 2026
- Data import
- Transana Professional supports importing plain text, Word or RTF documents, online survey data, and still images.transana.com · read 9 Oct 2026
- Integrations
- Transana Professional can explore non-confidential data with OpenAI ChatGPT or Anthropic Claude, and confidential data with embedded Ollama models.transana.com · read 9 Oct 2026
- License terms
- Basic and Professional are perpetual per-copy licenses, while Multiuser is a perpetual per-project license; purchases are final and non-refundable.transana.com · read 9 Oct 2026
- Limits
- The free demo is limited to five episodes, five episode transcripts, five documents, five snapshots, 20 quotes, 20 clips, and 15 keywords; multiple media files and transcripts and media conversion are disabled.transana.com · read 9 Oct 2026
- Local data storage
- Transana Basic and Professional store data on the user's computer and the software does not share user data files or database information with Transana.com.transana.com · read 9 Oct 2026
- Multimedia analysis
- Transana Professional supports up to four simultaneous video files and up to five transcripts.transana.com · read 9 Oct 2026
- Purpose
- Transana is qualitative analysis software for analyzing video, audio, image, text, PDF, and survey data.transana.com · read 9 Oct 2026
- Support and learning
- Transana Basic and Professional include an online tutorial and built-in manual, and the website offers tutorial videos and consultation options.transana.com · read 9 Oct 2026
- Transcription
- Transana offers automated transcription and manual transcription tools with keyboard shortcuts.transana.com · read 9 Oct 2026
- Transcription services
- For automated transcription, the Basic and Professional privacy page says Speechmatics and Deepgram receive audio only after the user approves sharing each time, while Faster Whisper processes audio locally.transana.com · read 9 Oct 2026
- Upgrade window
- Most purchasers of Basic, Professional, or Multiuser can upgrade free to a version released within one year of purchase and at a reduced fee to versions released in years two and three.transana.com · read 9 Oct 2026
