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Tiendanube

Tiendanube · Buenos Aires, Argentina · founded 2011

What it is

Tiendanube is a hosted commerce platform for managing products and sales across multiple channels. Its Inicial plan costs nothing and includes unlimited products, sales, and visits, with one distribution center. Esencial costs 26,999 ARS a month and includes one distribution center, one custom payment method, and a 2% transaction fee with other payment methods. Impulso costs 78,999 ARS a month, with two distribution centers, three custom payment methods, and a 1% fee with other payment methods. Escala costs 234,999 ARS a month and includes three distribution centers, unlimited sales-list exports, and a 0.7% fee with other payment methods. Evolución lists unlimited distribution centers and negotiable transaction fees, but no price is listed. The platform supports digital products and abandoned cart recovery, and it has an app marketplace. Tiendanube offers a 7-day trial. The service is available on web, iOS, and Android, and Tiendanube was founded in 2011.

For and against

For

  • Free Inicial plan includes unlimited products, sales, and visits.
  • Supports digital products and abandoned cart recovery.
  • Offers an app marketplace.
  • Available on web, iOS, and Android.

Against

  • Esencial, Impulso, and Escala charge transaction fees with other payment methods.
  • Distribution centers are limited by plan except Evolución.
  • Evolución has no listed price.

The verdict

Tiendanube offers a free entry plan and paid plans with differing distribution-center limits, transaction fees, and payment-method allowances. Compare those plan details with your sales setup before choosing.

Who it suits

Tiendanube suits businesses managing online sales across multiple channels, including sellers of digital products. Its plan options vary in distribution center capacity, payment methods, and transaction fees.

Plans and prices

Inicial

Free

unlimited products, visits and sales · Pago Nube only · one shipping method · basic statistics

Esencial

27,999 ARSa month

7-day trial · email and Messenger support · 30+ shipping methods · 2% external-gateway transaction fee

Impulso

79,999 ARSa month

7-day trial · WhatsApp support · bulk actions · source-code access

Escala

244,999 ARSa month

7-day trial · advanced statistics · unlimited users · 0.7% external-gateway transaction fee

Evolución

Priced on request

Unlimited distribution centers · Negotiable transaction fees · Unlimited sales-list exports

Tiendanube Evolución

Priced on request

dedicated specialist · assisted migration · priority support · negotiable transaction fees

Every plan, in full

On the record

Abandoned cart recovery
Yestiendanube.com · read 20 Sep 2026
AI tools
Built-in AI can write product descriptions, create institutional pages, suggest Google Shopping categories, edit product images and optimize SEO.tiendanube.com · read 21 Oct 2026
Analytics
Reporting covers sales and marketing, finance, cohort analysis, data export and user-permission controls, with cohort analysis marked exclusive to Evolución.tiendanube.com · read 21 Oct 2026
API
Tiendanube exposes a REST API using JSON, bearer tokens and OAuth 2, with resources for products, orders, customers, payments, shipping and webhooks.tiendanube.dev · read 21 Oct 2026
API limits
The API documentation describes a leaky-bucket limit of 40 requests with a rate of two requests per second; Next and Evolución plans receive ten times higher limits.tiendanube.dev · read 21 Oct 2026
App marketplace
Yestiendanube.com · read 20 Sep 2026
App requirements
Published apps must use OAuth, valid TLS, common web-vulnerability protections, personal-data deletion webhooks and a support email.tiendanube.dev · read 21 Oct 2026
Availability
The platform advertises 99.9% annual stability, continuous technical monitoring, auto-scaling Amazon infrastructure and SSL included with plans.tiendanube.com · read 21 Oct 2026
Checkout
The platform provides a transparent checkout, accelerated checkout with saved customer data, and conversion-oriented cross-selling and discount tools.tiendanube.com · read 21 Oct 2026
Company scale
LinkedIn lists Tiendanube as privately held, founded in 2011, headquartered in Buenos Aires, with company size 1,001–5,000 and 975 employees shown on the profile.linkedin.com · read 21 Oct 2026
Digital products
Yestiendanube.com · read 20 Sep 2026
Documentation
The help center covers products, orders, abandoned carts, customers, shipping, payments, design, domains, statistics, marketing, apps, wholesale and AI tools, and advertises more than 600 tutorials.ayuda.tiendanube.com · read 21 Oct 2026
Funding
The company history records a 2021 Series E of US$500 million led by Insight Partners and Tiger Global at a US$3.1 billion valuation.tiendanube.com · read 21 Oct 2026
Hosting model
hostedtiendanube.com · read 20 Sep 2026
Integrations
The ecosystem includes payment, logistics and ERP connections plus more than 350 applications.tiendanube.com · read 21 Oct 2026
Inventory locations
3tiendanube.com · read 20 Sep 2026
Legal entity
Crunchbase identifies the legal name as LINKEDSTORE ARGENTINA S.R.L. and lists Buenos Aires, Argentina as headquarters.crunchbase.com · read 21 Oct 2026
License and hosting
The platform is described as a cloud e-commerce service, while its SDK repositories are MIT licensed; no self-hosted core distribution is identified.crunchbase.com · read 21 Oct 2026

The review

Tiendanube is a hosted commerce service for businesses selling through multiple channels, with web, iOS and Android management. It fits merchants that may add warehouses or regions over time, while smaller shops can start without a subscription. The right choice depends less on catalog size than on distribution-center needs and payment-processing costs.

Overview

Founded in 2011, Tiendanube combines storefront operations with multichannel selling, digital-product support and abandoned-cart recovery. Its freemium structure provides a no-cost entry point, then layers in additional fulfillment capacity, custom payment methods and lower transaction fees. An app marketplace offers a way to extend the service when a specialist workflow is required. Because transaction fees vary by plan and payment method, merchants should evaluate their checkout mix rather than judge the monthly subscription alone.

Key features

Commerce operations

  • Multichannel selling suits merchants who need to reach customers beyond one storefront.
  • Abandoned-cart recovery gives stores a built-in way to pursue shoppers who leave before completing checkout.
  • Digital-product support makes the platform usable for downloadable or otherwise non-physical goods as well as conventional inventory.
  • The app marketplace provides an expansion path for requirements outside the core service.

Fulfillment capacity

Distribution-center allowances are the clearest operational dividing line. Inicial and Esencial support one location, Impulso supports two, Escala supports three, and Evolución removes the stated limit. A retailer with several warehouses or regional shipping operations therefore has a practical reason to move up the ladder even when its product catalog is not especially large.

Pricing

Tiendanube offers a 7-day trial and a free plan. Paid pricing starts at 26,999 ARS per month, but transaction charges and payment-method allowances change by tier.

PlanPrice and termsWhat it includes
Inicialfree, billed monthlyUnlimited products, unlimited sales, unlimited visits and one distribution center
Esencial26,999 ARS a month, billed monthlyOne distribution center, 2% transaction fee with other payment methods and one custom payment method
Impulso78,999 ARS a month, billed monthlyTwo distribution centers, 1% transaction fee with other payment methods and three custom payment methods
Escala234,999 ARS a month, billed monthlyThree distribution centers, 0.7% transaction fee with other payment methods and unlimited sales-list exports
EvoluciónCustom pricingUnlimited distribution centers, negotiable transaction fees and unlimited sales-list exports

Inicial is compelling for a new or very small operation because it does not cap products, sales or visits, but it is limited to one distribution center. Esencial adds a paid operating tier without adding locations, so its value rests on the custom payment-method allowance and the specific needs of a store willing to absorb a 2% fee. Impulso is the more logical fit for a two-location operation and cuts that fee to 1% while allowing three custom payment methods. Escala targets businesses with three centers or a strong need to export sales lists; its 0.7% fee is lower, but its monthly price is substantially higher. Evolución is for larger or more complex networks that need unlimited locations and can negotiate processing terms. The free plan and paid plans are billed monthly; no seat quotas are stated.

Platforms

Tiendanube is hosted and available on the web, iOS and Android. That combination supports browser-based store administration alongside mobile management, without requiring merchants to operate their own hosting infrastructure.

Who it's for

Choose Tiendanube if you need a multichannel store that can grow from one fulfillment location to several, or if digital goods and cart-recovery tools matter alongside physical commerce. Inicial suits a startup testing demand with unlimited catalog, sales and visits. Impulso and Escala make more sense for established retailers whose warehouse footprint or payment volume justifies their higher subscriptions. Evolución is aimed at organizations with unlimited distribution-center requirements and a need to negotiate transaction fees.

Pros and cons

Pros

  • Generous free starting point: Inicial allows unlimited products, sales and visits, so early growth is not constrained by those quotas.
  • Clear path for multi-location commerce: paid tiers increase distribution centers from one to three, with unlimited locations on Evolución.
  • Useful commerce coverage: multichannel selling, digital products, abandoned-cart recovery and an app marketplace address more than basic storefront creation.
  • Lower fees at higher tiers: the stated rate drops from 2% on Esencial to 1% on Impulso and 0.7% on Escala.

Cons

  • Processing economics are plan-dependent: transaction fees vary by tier and payment method, making total cost harder to estimate from the subscription alone.
  • Entry plans do not add warehouse capacity: both Inicial and Esencial stop at one distribution center.
  • Advanced tiers are expensive: Escala costs 234,999 ARS monthly, which may outweigh its lower fee for modest sales volumes.

Alternatives

Consider Big Cartel instead if a tiny catalog is the priority: its free Gold plan allows five products and one customizable store template, while Platinum supports 50 products for $15 a month.

Instamojo is a better fit when payment links are the central workflow; its free Quick plan allows unlimited payment links, with Smart at ₹4,999 a year.

Choose Selldone if you prefer a low-cost freemium platform whose Personal plan charges a 2% transaction fee and whose Startup plan is $9.99 a year when billed yearly.

ExpandCart suits stores wanting explicit product and user limits, with Standard at $19 monthly for 100 products and one user.

Dukaan is an alternative for merchants seeking a free commerce product with a restaurant-focused one-time plan.

Pick BigCommerce for a paid platform with no free plan and a $29 monthly Core tier billed annually.

Salla and Zid are other freemium commerce alternatives with web and mobile availability.

For broader comparisons, see No-Code E-Commerce Platforms and Ecommerce platforms.

Verdict

Tiendanube is a strong choice for merchants starting free and expecting fulfillment to expand beyond one location, especially when its multichannel, digital-product and recovery tools match the operation. Its principal drawback is variable transaction economics: businesses with modest volume, a single warehouse or a payment mix poorly suited to the higher tiers may find the subscription and fees harder to justify elsewhere.

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