Shoptet

Shoptet is a hosted service for building an online shop, with support for omnichannel sales and access through web, iOS, and Android. Its listed capabilities include digital products, abandoned cart recovery, and an app marketplace, and it lists no transaction fee. The Free plan costs nothing and supports 10 products. Catalog limits rise across the other listed plans: Basic allows 100 products, Business 1,000, Profi 5,000, Enterprise 50,000, and Premium 100,000. Shoptet also lists a 30-day trial. The service is made by Shoptet, founded in 2008 and headquartered in Prague, Czech Republic. The different product caps provide distinct catalog sizes to consider, while the hosted model and mobile platforms let shop owners access the service beyond the web. Businesses considering a store can weigh its listed sales channels, digital product support, cart recovery, and marketplace against their catalog needs.

Shoptet’s listed capabilities cover online selling, cart recovery, and an app marketplace, with catalog capacities from 10 to 100,000 products. Compare the product limits with your needs; prices beyond the Free plan are not provided.

Shoptet may suit businesses setting up an online shop that want omnichannel sales or digital product support. Its plan limits are relevant to merchants choosing a catalog size.

Shoptet is a hosted ecommerce platform from Prague-based Shoptet, founded in 2008. It is best suited to merchants that want omnichannel selling, digital products, and a catalog that can grow from a small launch to enterprise scale. The strongest case is fee-free selling with built-in cart recovery; the main caution is that every tier imposes a product-count ceiling and paid-tier prices require a quote.

Overview

Shoptet runs as a hosted service, so merchants use a provider-managed storefront rather than maintaining their own infrastructure. Web, iOS, and Android access supports teams that need to manage commerce across devices. Omnichannel sales make it a better fit for businesses coordinating several customer touchpoints than for a single, narrowly focused shop.

The platform supports physical and digital products, giving sellers more flexibility than a catalog limited to tangible goods. Abandoned-cart recovery is included, a practical tool for prompting shoppers who leave before checkout. An app marketplace offers an extension path when the core platform does not cover a particular workflow.

There is no transaction fee. That is a meaningful advantage for stores with steady order volume, because revenue is not reduced by a per-order platform charge. The trade-off is capacity-based packaging: product limits, rather than a published feature checklist, are the clearest dividing line between plans.

Key features

• Omnichannel selling: Multiple sales channels suit retailers that need one commerce operation across more than one customer route; a single-channel seller may not gain as much from this breadth.
• Abandoned-cart recovery: Built-in recovery gives merchants a direct way to address incomplete purchases without treating the capability as an optional add-on.
• App marketplace: An extension ecosystem can help a growing store add capabilities beyond the base service, although the marketplace itself does not remove the need to choose an adequate catalog tier.
• Digital products: Support for downloadable or otherwise digital merchandise broadens the platform's usefulness beyond conventional inventory.
• Hosted deployment: Provider-managed hosting reduces the operational burden associated with self-hosting and fits merchants that want a managed service.

Pricing

Shoptet offers a 30-day trial and a free plan. The free tier is a genuine zero-cost entry point, but its 10-product cap makes it suitable for a very small catalog, a pilot store, or an early test rather than a broad assortment.

The paid tiers scale from 100 to 100,000 products, so the right upgrade depends primarily on assortment size. Basic is the logical step for a shop that has outgrown 10 products without needing a thousand-item catalog; Business, Profi, Enterprise, and Premium are progressively better aligned with larger inventories. Because paid prices are custom, merchants should confirm the commercial terms before committing. No transaction fee applies across the platform, while the free plan remains constrained by its catalog cap.

Platforms

Shoptet is available on web, iOS, and Android. That combination supports browser-based storefront and administration access alongside mobile use. Its hosted model means the service environment is managed by the provider rather than installed on a merchant's own servers.

Who it's for

Shoptet fits merchants that need a managed ecommerce service, sell through multiple channels, or combine physical and digital products. It is particularly sensible for a business expecting its catalog to expand, since the plan ladder reaches 100,000 products. A tiny store with only a handful of products can start free, but should treat 10 products as a firm planning limit rather than a long-term growth tier.

Pros and cons

Pros

• No transaction fee: Keeps order revenue from being reduced by a per-sale platform charge.
• Broad catalog range: Six tiers span 10 to 100,000 products, supporting a path from launch to very large assortment.
• Commerce-oriented tools: Omnichannel selling, digital products, cart recovery, and an app marketplace cover several common expansion needs.
• Managed access: Web, iOS, and Android availability pairs with hosted delivery for multi-device use without self-hosting.

Cons

• Paid pricing requires a quote: Buyers cannot judge the recurring cost from the published plan names and product limits alone.
• Free capacity is narrow: Ten products is enough for a compact catalog but can force an upgrade quickly for assortment-led businesses.
• Tier changes follow catalog size: A store may need a higher plan when its product count grows, even if its operational requirements have not otherwise changed.

Alternatives

Explore the Ecommerce platforms list for a wider comparison.

• Lightspeed eCom is a freemium alternative with a free-forever account and web, iOS, Android, and API access; choose it when that free-account structure suits your rollout.
• Wix eCommerce offers a free plan with hosting, a drag-and-drop editor, no-code design features, and templates; it is the alternative to consider when storefront design tools are the priority.
• Spree Commerce provides self-hosted open-source Community and Enterprise editions; choose it when self-hosting and that deployment model are requirements.
• Commerce Layer has a Developer plan with one organization, two users, two markets, 1,000 SKUs, 10 links, and 100 free live orders per month; it suits a commerce operation that matches those explicit limits.
• Big Cartel starts with a free Gold plan for five products and one customizable template, with Platinum at $15.00 per month for 50 products; choose it for a much smaller, clearly priced catalog.
• Spwig is another freemium option with broad platform coverage, including self-hosted and desktop environments.
• GoDaddy Online Store provides a free setup plan before upgrading; consider it when configuring a store before payment is the immediate need.
• Tiendanube has a free Inicial plan with unlimited products, sales, and visits plus one distribution center; choose it when those unlimited free-plan allowances matter more than Shoptet's tiered catalog path.

Verdict

Choose Shoptet if you want hosted, omnichannel ecommerce with digital-product support, abandoned-cart recovery, an app marketplace, and no transaction fee. Its tier range can accommodate substantial catalog growth. Look elsewhere if you need transparent paid pricing, a free plan that supports more than 10 products, or a self-hosted deployment.