- Home
- Salon Reputation Management Software
- SOCi Genius Reputation
SOCi Genius Reputation
San Diego, California, United States
What it is
SOCi Genius Reputation Agent is review-management software for multi-location brands. It monitors feedback from Google, Yelp, Facebook, Apple Maps, the Apple App Store, Punchh, Tripadvisor, and other networks, then supports replies on Google, Yelp, Facebook, and TripAdvisor. Teams define tone, keywords, escalation conditions, and approval requirements. They can approve every response or allow autonomous replies while sending exceptions to staff. Conversational surveys after visits can identify dissatisfaction for follow-up before a negative review appears. Voice of Customer organizes themes and sentiment changes by location and region, linking themes to customer quotations. The agent is described as operating around the clock and replying within hours, although approval steps can affect timing. SOCi lists more than 140 integrations, including Yardi and RealPage; some enterprise or vertical connections may require custom setup or a higher tier. The service is web and API based, paid by custom quote, and has no free trial.
For and against
For
- Tracks reviews across major networks
- Configurable approval and escalation rules
- Conversational post-visit surveys
- Theme and sentiment analysis by location
- More than 140 integrations listed
Against
- No free trial
- Pricing requires a custom quote
- Some integrations may need higher tier
- Approval steps can slow replies
The verdict
SOCi Genius Reputation combines review monitoring, response controls, surveys, and location-based feedback themes for multi-location organizations. Its custom pricing, lack of trial, and possible integration requirements are important considerations.
Who it suits
It suits multi-location brands that need centralized review monitoring, response workflows, surveys, and sentiment analysis. Teams needing configurable approval and escalation rules may also find it relevant.
Plans and prices
Genius Reputation Agent
Custom quote based on locations and selected agents and skills · some skills have package usage limits · no per-user or per-profile fees
Read 11 Oct 2026 · soci.ai
On the record
- Availability commitment
- SOCi's service level agreement says it will use commercially reasonable efforts to maintain at least 99.5% monthly platform uptime, subject to stated exclusions.soci.ai · read 10 Oct 2026
- Brand controls
- Teams set tone, keyword, escalation, and approval rules, and can choose between approving every reply and allowing autonomous replies with exceptions routed to the team.soci.ai · read 10 Oct 2026
- Escalation controls
- Customers set tone, keyword, escalation, and approval requirements, and can choose between approving every reply and autonomous replies with exceptions routed to staff.soci.ai · read 11 Oct 2026
- Integration limits
- Most integrations are included in the Platform, while some enterprise and vertical systems require custom setup or a higher tier.soci.ai · read 11 Oct 2026
- Integrations
- SOCi lists 140+ integrations, including Salesforce, Yardi, RealPage, Entrata, Olo, Punchh, and Smarsh, and says custom API connections may be available.soci.ai · read 11 Oct 2026
- Integration scope
- SOCi says it offers 140+ integrations, and most are included in its platform while some enterprise or vertical systems may require custom setup or a higher tier.soci.ai · read 10 Oct 2026
- Intended customers
- SOCi describes its pricing and product for enterprise, multi-location brands, including brands managing hundreds or thousands of locations.soci.ai · read 11 Oct 2026
- Pricing
- The product page offers a free demo and directs visitors to get started, but does not state a product price.soci.ai · read 10 Oct 2026
- Pricing model
- Pricing is scoped to the number of locations and selected Genius Agents and skills; SOCi says it does not charge per user or per listing/profile.soci.ai · read 11 Oct 2026
- Purpose
- Genius Reputation Agent monitors reviews for multi-location brands, replies in the brand voice under configured approval rules, and routes sensitive cases to a team.soci.ai · read 11 Oct 2026
- Response timing
- SOCi says the agent works around the clock and replies within hours; approval requirements can affect response speed.soci.ai · read 11 Oct 2026
- Review networks
- It works with Google, Yelp, Facebook, TripAdvisor, and Apple app store reviews.soci.ai · read 11 Oct 2026
- Security
- SOCi lists SOC 2 Type II, SOC 3, ISO/IEC 27001, ISO/IEC 27701, ISO/IEC 42001, and HIPAA-aligned controls; it says a Business Associate Agreement is available on request for customers handling protected health information.soci.ai · read 10 Oct 2026
- Security and compliance
- SOCi says it holds SOC 2 and ISO/IEC 42001; its SOCi Shield compliance layer can monitor user-created content and stop publication when issues are flagged.soci.ai · read 11 Oct 2026
- Support
- SOCi provides standard support through in-platform tickets during regular business hours in the customer's time zone.soci.ai · read 10 Oct 2026
- Surveys and recovery
- It sends conversational surveys after visits, helps resolve dissatisfied customers in the conversation, and invites happy or recovered customers to review.soci.ai · read 11 Oct 2026
- Trial
- SOCi says it does not offer a free trial and scopes deployments through a custom quote and demo.soci.ai · read 11 Oct 2026
- Voice of Customer
- Voice of Customer groups feedback into themes and sentiment shifts by location and region, with each cluster tied to customer quotes.soci.ai · read 11 Oct 2026
