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SmartHop
Miami, Florida, United States
What it is
SmartHop is a booking and trip management platform for carriers, owner operators, trucking fleets, and independent dispatchers. It recommends loads using fleet details and search filters to help users target profitable choices and destination markets. Its load board combines DAT listings with direct broker loads and filters for location, destination, equipment, pickup, cost per mile, and profit. SmartHop says it integrates DAT and brokers, with its team handling broker integrations. Fleet tools include trip tracking, broker status updates, driver communication, document storage, and truck management. The platform also tracks expenses and scans completed trips to assemble payroll reports with payments and deductions. Supported freight includes full truckloads, dry vans, reefers, flatbeds, and power-only freight, with regional and over-the-road lanes for solo or team drivers. Android, iOS, and web are listed, along with dispatch tools, driver settlements, and a driver mobile app. The pricing note says From $50/mo, while listed Starter, Basic, Growth, and Premium plan entries are each free, billed NOW FREE. Feature availability differs by plan: load recommendations, bid and book-now, and 24/7 background search are excluded from Starter; auto-book and dedicated lanes are Premium-only.
For and against
For
- Load board combines DAT and direct broker loads
- Filters include cost per mile and profit
- Tracks trips, broker updates, and driver communication
- Scans completed trips into payroll reports
- Available on Android, iOS, and web
Against
- Starter excludes load recommendations and bid and book-now
- Auto-book and dedicated lanes are Premium-only
- Multi-MC limits vary by plan
The verdict
SmartHop brings load search, trip administration, and payroll reporting into one platform for trucking operations. Check the plan-specific feature availability and multi-MC limits against the dispatch work you need to cover.
Who it suits
SmartHop suits owner operators, trucking fleets, and independent dispatchers who need load booking and trip administration tools. Its multi-MC plan limits may also matter to dispatchers supporting multiple motor carriers.
Plans and prices
Basic
3 MCs · load recommendations · Bid & Book-Now · 24/7 background search
Read 15 Oct 2026 · smarthop.com
Growth
10 MCs · automatic trip/load dispatch · automatic fuel, broker updates, invoicing and payroll · dedicated account manager
Read 15 Oct 2026 · smarthop.com
Premium
10 MCs · auto-booking and dedicated lanes · automatic back-office workflows · dedicated account manager
Read 15 Oct 2026 · smarthop.com
Starter
1 MC · load-board partner loads · broker scoring · market forecast
Read 15 Oct 2026 · smarthop.com
On the record
- Acquisition
- The site states that Optimus acquired SmartHop and that a relaunch with a digital dispatch tool free for carriers was expected November 1.smarthop.com · read 8 Oct 2026
- Acquisition and relaunch
- The current site says Optimus acquired SmartHop and plans a relaunch of a free digital dispatch tool for carriers on November 1.smarthop.com · read 15 Oct 2026
- API and SDK documentation
- The public site documents DAT and Loadsmart integrations but provides no public SmartHop API or SDK reference; broker connections are described as vendor-managed.smarthop.com · read 15 Oct 2026
- BBB status
- BBB lists Smarthop, Inc. as A+ rated but not BBB accredited; the business started and incorporated on December 17, 2019.bbb.org · read 15 Oct 2026
- Broker integrations
- SmartHop says its team handles direct broker integrations so customers can see broker loads in the same board without implementing each connection themselves.smarthop.com · read 15 Oct 2026
- Company legal identity
- Crunchbase identifies the legal name as SmartHop, Inc., a private active for-profit company founded in 2018 in Miami by Guillermo Garcia, Joaquin Brillembourg and Miguel Sucre.crunchbase.com · read 15 Oct 2026
- Company size
- LinkedIn lists SmartHop as privately held with 51–200 employees and Miami headquarters, plus New York and Colombia offices.linkedin.com · read 15 Oct 2026
- DAT integration
- SmartHop gives users DAT access through supplied credentials while they remain on the SmartHop platform, and its press release says DAT data is integrated through an API.smarthop.com · read 15 Oct 2026
- Feature availability
- The pricing comparison says load recommendations, bid and book-now, and 24/7 background search are excluded from Starter; auto-book and dedicated lanes are included only in Premium.smarthop.com · read 8 Oct 2026
- Fleet operations
- The platform includes trip tracking, broker status updates, driver communication, document storage, and truck management.smarthop.com · read 8 Oct 2026
- Funding
- SmartHop announced a $30 million Series B in April 2022 led by Sozo Ventures, bringing reported total funding to $46 million.smarthop.com · read 15 Oct 2026
- GetApp pricing status
- GetApp shows no pricing information, no free-trial indication and no free-version indication for SmartHop.getapp.com · read 15 Oct 2026
- Google Play data practices
- The Android listing says the app may share photos and videos, collect personal, financial and file/document data, and encrypts data in transit.play.google.com · read 15 Oct 2026
- Integrations
- SmartHop states that it integrates DAT and brokers, and its team handles broker integrations.smarthop.com · read 8 Oct 2026
- Licence
- The terms grant limited, revocable, nonexclusive site-use rights and reserve intellectual-property ownership to SmartHop and its licensors, indicating proprietary software.smarthop.com · read 15 Oct 2026
- Limit: cost and fleet scale
- The same independent review says payroll-related features can increase costs and that the product may not fit very large fleets.empwrtrucking.com · read 15 Oct 2026
- Limit: mobile reliability
- App Store reviews report that the app often would not open or show information and that users could not reliably load pickup or delivery bills of lading.apps.apple.com · read 15 Oct 2026
- Load board
- Its board aggregates DAT and direct broker loads, ranks them for profitability and destination potential, and supports filters for location, equipment, pickup, CPM and profit.smarthop.com · read 15 Oct 2026
The review
Overview
SmartHop is a booking and trip-management platform for owner-operators, trucking fleets, and independent dispatchers. It suits operators who want load search connected to fleet administration and payroll reporting. Its dispatch and trip tools cover a wide range of freight, but Starter omits several load-search capabilities and higher tiers differ in meaningful ways.
Key features
SmartHop recommends loads using fleet information and search filters, with the aim of helping operators find profitable freight and destination markets. Its load board combines DAT listings with direct broker loads and filters for location, destination, equipment, pickup, cost per mile, and profit. That makes it useful for comparing available loads against trip economics; Starter excludes recommendations, bid and book-now, and 24/7 background search, so operators who rely on those tools need another plan.
Trip tracking, broker status updates, driver communication, document storage, and truck management connect dispatch work with daily fleet operations. SmartHop also tracks expenses and scans completed trips to compile payments and deductions into payroll reports. Those tools can reduce the need to reconcile trip and settlement information across separate workflows. The company says it integrates DAT and brokers, and its team handles broker integrations.
The self-service platform supports full truckloads, dry vans, reefers, flatbeds, and power-only freight, along with regional and over-the-road lanes and solo or team drivers. Auto-booking and dedicated lanes are limited to Premium, making that tier the relevant option for users who need either capability.
Pricing
SmartHop's pricing page presents four plans as free, billed now free. The pricing note also says “From $50/mo,” so buyers should confirm the applicable terms before choosing a plan.
| Plan | Published fit and limit | What it includes or gives up |
|---|---|---|
| Starter | Owner-operators booking loads; 1 MC | Excludes load recommendations, bid and book-now, and 24/7 background search. It is the narrowest fit for an operator who can work without those search functions. |
| Basic | Small companies; 3 MCs | The listed multi-MC allowance makes it a step up for small dispatch operations supporting more than one MC. |
| Growth | Midsize companies; 10 MCs | Its 10-MC allowance suits a larger dispatch scope than Basic; confirm feature access against the tools the operation needs. |
| Premium | Larger fleets; 10 MCs | Includes auto-book and dedicated lanes, plus dedicated dispatching and lane management services. It is the only listed tier for operators who need those capabilities. |
Basic, Growth, and Premium do not state a price beyond the page's “billed NOW FREE” label. Check current plan terms and feature access before committing, especially when multi-MC support or automated booking is central to the workflow.
Platforms
SmartHop supports Android, iOS, and web. A driver mobile app is available, alongside dispatch tools and driver settlements, giving carriers and dispatchers access across desktop and mobile workflows.
Who it's for
SmartHop is a strong fit for owner-operators and fleets that want freight search, trip administration, and settlement reporting in one product. Independent dispatchers supporting multiple MCs should weigh the plan caps carefully: Starter supports one MC, Basic three, and Growth and Premium ten each. Operators who need auto-booking or dedicated lanes must choose Premium. SmartHop is less suitable when the needed plan entitlement or price cannot be confirmed before selection.
Pros and cons
- Pro: The load board brings DAT and direct broker freight together with filters that include cost per mile and profit, helping dispatchers compare loads on more than route alone.
- Pro: Trip tracking, driver communication, documents, truck management, expense tracking, and payroll reports span dispatch and settlement tasks.
- Pro: Support for several trailer and freight types, regional and over-the-road routes, and solo or team drivers broadens its usefulness across trucking operations.
- Con: Starter omits recommendations, bid and book-now, and continuous background search, limiting its value for operators who depend on those discovery tools.
- Con: Auto-book and dedicated lanes require Premium, and Premium still has a 10-MC ceiling.
- Con: The pricing page's free billing labels sit alongside a “From $50/mo” pricing note, so the cost needs clarification before purchase.
Alternatives
Consider Diesel TMS if its free TMS Unlimited plan, with unlimited users, loads, customers, carriers, trucks, drivers, and quotes, better matches the operation's need for broad record capacity; its platforms are iOS and web.
Super Dispatch is an option for buyers who want a free Carrier TMS Lite tier with a driver app, limited carrier dashboard, and Super Loadboard, or want a free trial. Numeo offers a free Spot Free plan with one seat and one MC connection, making it a straightforward alternative for a single-seat, single-MC setup.
Axon Software is another paid option with a free trial and Android, iOS, web, and Windows support. DispatchTMS is a paid option for Android, iOS, and web.
Ditat may suit buyers who prefer to discuss pricing with sales and request a personalized demo; it supports Android, iOS, web, and API. Infinity Trucker is a paid option for iOS and web, while LoadMaster.app is free and supports Android and iOS. Browse more options in Trucking Software.
Verdict
SmartHop is worth considering for owner-operators, fleets, and independent dispatchers who want load search tied to trip operations and payroll reporting. Its broad freight support and connected dispatch tools are the main reasons to choose it. Look elsewhere if Starter's search exclusions block your workflow, if you need more than ten MCs, or if the plan price and entitlements cannot be confirmed before purchase.
