Smart Moderation

Smart Moderation provides AI-assisted comment moderation for brands, agencies, and social media management tools. It uses machine learning and natural language processing to identify offensive content, abusive language, spam, trolling, and bot attacks. Choose Auto Moderation to remove inappropriate comments or Manual Moderation to flag them for human decisions. The service collects comments continuously and says it can remove harmful comments within one minute or less after posting. In manual mode, it can learn from users marking comments as acceptable or inappropriate. An optional AI-powered blacklist supports custom keywords and can detect altered spellings or spacing. Facebook, Instagram, and YouTube are listed as core networks; the pricing page also names related pages, ads, profiles, channels, API integrations, and HubSpot Blogs. An iOS mobile app is included. Basic costs $79 a month billed yearly and includes one profile and one user; Pro costs $199 a month billed yearly and allows up to three profiles for one user. Enterprise pricing is custom. A free trial is available, but there is no free plan.

Smart Moderation offers automatic and manual workflows, with custom keyword filtering and integrations. Consider its profile and user limits, paid plans, and the possibility that platform-native blocks leave comments inaccessible in its dashboard.

It suits brands and agencies managing comments across supported social channels. Social media management tools may also find its moderation and API options relevant.

Smart Moderation is an AI-assisted comment-moderation service for brands, agencies, and social-media tools that need both automatic removal and human review. It is best suited to teams managing Facebook, Instagram, and YouTube conversations across a small number of profiles. Its strongest case is rapid, configurable filtering; its principal drawbacks are the paid-only entry point, tight user limits on lower tiers, and dependence on what platform integrations expose.

Overview

Founded in 2014 in San Francisco, Smart Moderation combines machine learning and natural-language processing to identify offensive content, abusive language, spam, trolling, and bot attacks. Comments are collected continuously, and the service says harmful posts can be removed within one minute or less of publication. That speed makes it relevant for public-facing pages where a fast response matters more than a purely retrospective review.

Two workflows cover different risk tolerances. Auto Moderation removes comments judged inappropriate, reducing manual workload but leaving less room for context-sensitive decisions. Manual Moderation flags comments for a person to decide, and the AI can learn when users mark items as acceptable or inappropriate. That feedback loop is more suitable for organizations with distinctive community standards, provided they can staff the review queue.

Key features

Filtering and learning

An optional AI-powered blacklist lets administrators define custom keywords while also catching misspellings and deliberately spaced variations. This is more capable than exact-word matching for recurring campaign abuse or brand-specific terms, though it still requires careful rule maintenance to avoid unwanted flags.

Networks and integrations

Core networks are Facebook, Instagram, and YouTube. The pricing page also lists Facebook Pages, Facebook Ads, the Facebook Comments Plugin, Instagram Profiles, Instagram Ads, YouTube Channels, API integrations, and HubSpot Blogs. API access makes the product relevant to social-media management software and bespoke workflows, not only teams working in a dashboard.

Mobile and account controls

The privacy policy describes administrative, physical, and electronic safeguards against unauthorized access, and users may request account deletion; account data is removed when the account is deleted. Comments blocked first by a platform's own moderation tools may not be accessible in the Smart Moderation dashboard, a meaningful limitation when troubleshooting missing items.

Pricing

There is no free plan, but a free trial is offered. BASIC costs $79 a month on annual billing ($99 monthly) and includes one profile, one user, and email support. It is the entry point for a single-page operation; the one-profile, one-user cap leaves little room for a growing moderation team.

PRO costs $199 a month on annual billing ($249 monthly), supports up to three profiles, and still allows only one user with email support. It fits an operator responsible for several channels, but not a team that needs concurrent moderators. ENTERPRISE uses custom annual or monthly pricing, supports four or more profiles and multiple users, and adds premium SLA support. That tier is the practical choice for agencies and larger organizations, although its cost requires a sales discussion.

Platforms

Smart Moderation is offered through an API, iOS, and the web. Its listed social coverage centers on six channels and includes advertising surfaces as well as ordinary pages, profiles, and channels. Buyers should confirm that their platform-native moderation setup will not hide comments they need to review in the dashboard.

Who it's for

Choose Smart Moderation if your brand or agency needs near-real-time protection across Facebook, Instagram, or YouTube and wants the option to train decisions through manual review. BASIC suits one profile and one administrator; PRO suits one administrator overseeing up to three profiles; ENTERPRISE is aimed at multi-user, multi-profile operations. It is less suitable for organizations that require several moderators on a lower-cost plan or need every platform-blocked comment visible in one console.

Pros and cons

• Pros: automatic removal and human-approval workflows support different moderation policies.
• Pros: continuous collection and sub-minute removal claims address fast-moving abuse.
• Pros: custom filtering recognizes misspelled and creatively spaced keyword variants.
• Pros: API integrations and HubSpot Blogs broaden use beyond a single social dashboard.
• Cons: no free plan, with annual billing required for the lowest advertised rate.
• Cons: BASIC and PRO each allow only one user, limiting collaborative moderation.
• Cons: platform-native blocks can make affected comments unavailable in the dashboard.

Alternatives

WebPurify is a paid service with a free trial and supports Android, API, iOS, self-hosted, and web deployments; pick it when those deployment options or per-item moderation plans fit better.

PlayFab offers a free tier and broad game-platform coverage, making it the better direction for game backends rather than social comment operations.

ToxMod has a free tier and specializes in voice moderation, so it is the alternative for multiplayer voice communities.

Logora provides comment moderation plans tied to monthly page views, a potential fit for publishers sizing by audience traffic.

Amazon Rekognition Content Moderation offers a 12-month free tier for eligible video-analysis usage and suits API-centric deployments.

Fren One is free during its beta, making it worth considering when a no-cost web option is the priority.

Sightengine has a free tier, trial, and API/web access, with operation-based pricing for teams that prefer usage billing.

Threadmodo offers a free plan for one connected page and up to 300 comments per month, aimed at smaller communities.

Browse the Social Media Moderation Software list for more options.

Verdict

Smart Moderation is a strong choice for a brand or agency that needs fast social-comment filtering, custom keyword intelligence, and a switch between automation and human decisions. Choose it when one administrator can operate within the profile limits or when Enterprise support is justified. Look elsewhere if you need a free starting tier, multiple lower-cost seats, or guaranteed visibility into comments removed by native platform tools.