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Amazon Rekognition Content Moderation

Seattle, Washington, United States

What it is

Amazon Rekognition Content Moderation uses machine learning and managed APIs to automate moderation of images and videos. It identifies categories such as explicit or suggestive material, violence, drugs, tobacco, alcohol, hate symbols, gambling and disturbing content. Results include labels, confidence scores and video timestamps; a hierarchical taxonomy can help teams set detailed rules. For image analysis, customers can train a Custom Moderation adapter using as few as 20 annotated images. Low-confidence predictions can be sent through Amazon Augmented AI for review by a team or third-party reviewers. For stored-video analysis, StartContentModeration processes a video in an Amazon S3 bucket and publishes completion status to an Amazon SNS topic. The service is available through API and web, with cloud deployment. AWS bills by images or video duration processed, with no minimum fees or upfront commitments. The Free Tier lasts 12 months from account creation and includes 60 video-analysis minutes and two custom-adapter training hours per month. Images and videos may be retained to improve the service unless customers opt out; stored content is encrypted at rest using AWS KMS.

For and against

For

  • Detects multiple image and video moderation categories
  • Returns confidence scores and video timestamps
  • Custom adapter training starts with 20 annotated images
  • Low-confidence results can go to human review
  • Free Tier includes monthly video and training allowances

Against

  • No text or audio moderation
  • Data may be stored unless customers opt out
  • Free Tier lasts 12 months from account creation
  • Video analysis is billed by duration processed

The verdict

Amazon Rekognition Content Moderation combines automated image and video detection with configurable rules and optional human review. Customers should account for its data-retention default and usage-based charges.

Who it suits

It suits teams moderating image or video content in social media, gaming, ecommerce, advertising, or media and entertainment. Teams that need human review or tailored image moderation can use its review workflow and custom adapter.

Plans and prices

Amazon Rekognition Custom Moderation adapter

Free

Tiered image pricing · custom adapter can be trained with as few as 20 annotated images

Amazon Rekognition Free Tier

Free

60 free video analysis minutes per month, including Content Moderation · 2 free training hours per month for a custom moderation adapter

Amazon Rekognition Video Content Moderation

$0.10usage-based

Pay per video minute · no upfront costs or minimum fees

Custom Moderation adapter

Priced on request

adapter can train with as few as 20 annotated images · 2 free training hours/month for 12 months

Standard image moderation (DetectModerationLabels, Group 2)

Priced on request

tiered monthly image volume · no upfront fee or minimum

Video content moderation

Priced on request

60 free video-analysis minutes/month for 12 months · stored-video analysis from S3 · streaming video uses Kinesis Video Streams separately

Every plan, in full

On the record

API pagination
GetContentModeration supports MaxResults and NextToken pagination when a video produces many moderation labels.docs.aws.amazon.com · read 15 Oct 2026
API workflow
For stored video, StartContentModeration analyzes a video in an Amazon S3 bucket and publishes completion status to an Amazon SNS topic.docs.aws.amazon.com · read 2 Oct 2026
Company founded
AWS states it launched in 2006.linkedin.com · read 15 Oct 2026
Company headquarters
LinkedIn lists Seattle, Washington as AWS headquarters.linkedin.com · read 15 Oct 2026
Company legal name
The maker is Amazon Web Services (AWS), the cloud business of Amazon.com, Inc.linkedin.com · read 15 Oct 2026
Company size
LinkedIn lists AWS company size as 10,001+ employees.linkedin.com · read 15 Oct 2026
Compliance
AWS states that third-party audits cover Rekognition under SOC, PCI, FedRAMP, HIPAA, and other compliance programs.docs.aws.amazon.com · read 15 Oct 2026
Confidence control
Developers can set MinConfidence to trade recall for precision when filtering moderation results.aws.amazon.com · read 15 Oct 2026
Custom models
Custom Moderation trains an adapter on annotated images and supplies its AdapterID to DetectModerationLabels to improve results for a specific use case.docs.aws.amazon.com · read 15 Oct 2026
Data handling
Images and videos passed to Rekognition may be stored and used to improve the service unless the customer opts out; the stored content is encrypted at rest using AWS KMS.docs.aws.amazon.com · read 2 Oct 2026
Deployment model
TrustRadius classifies Amazon Rekognition as SaaS and reports no mobile application.trustradius.com · read 15 Oct 2026
Detected categories
The API detects adult content, violence, weapons, disturbing imagery, drugs, alcohol, tobacco, hate symbols, gambling, and rude gestures.aws.amazon.com · read 15 Oct 2026
Detection results
The service returns detected labels and video timestamps with confidence scores, which can be used with a hierarchical taxonomy to create granular rules.aws.amazon.com · read 2 Oct 2026
Documentation depth
AWS documentation covers getting started, SDK installation, images, stored video, streaming video, moderation APIs, custom adapters, and human review workflows.docs.aws.amazon.com · read 15 Oct 2026
Hierarchical labels
Moderation results use a three-level taxonomy with L1, L2, and L3 labels and include each label's taxonomy level.docs.aws.amazon.com · read 15 Oct 2026
Human review
The service integrates with Amazon Augmented AI so teams or third-party reviewers can assess low-confidence predictions.aws.amazon.com · read 2 Oct 2026
Human review integration
Amazon Augmented AI is integrated so human reviewers can handle a smaller set of machine-flagged content.docs.aws.amazon.com · read 15 Oct 2026
Image API
Images can be moderated synchronously with DetectModerationLabels or asynchronously with StartMediaAnalysisJob and GetMediaAnalysisJob.docs.aws.amazon.com · read 15 Oct 2026

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