Sitewise Analytics

Sitewise Analytics builds technology and predictive models for site selection and market planning at multi-unit brands. Its configurable mapping analytics platform brings together data, analytics, workflows, pipelines, reports, and maps. Explainable predictive models support strategic real estate roadmaps, while whitespace analysis models market capacity and store spacing while balancing new sales against cannibalization. Sitewise Mobile supports site tours, navigation, data access, reports, and site packages on phones and tablets. The platform can connect with lease administration, project management, CRM, financial, and other enterprise systems. Data updates can run through scheduled workflows or on a schedule users choose, using drag and drop, SFTP, or API. Data partners cover demographics, psychographics, traffic and mobility, points of interest, and land and construction. Sitewise reports SOC 2 Type II attestation and says it uses encryption, firewalls, backups, and disaster recovery plans. Its software is hosted on Amazon Web Services cloud infrastructure. Pricing is on request. A free Market Grid offer includes 70 curated geospatial variables and eight preset trade area options, but requires a Sitewise account.

Sitewise combines mapping, predictive models, and workflows for multi-unit market planning, with mobile tools for site visits. Pricing is on request, while its free Market Grid offer is limited to Sitewise account holders.

Sitewise is aimed at multi-unit restaurant, retail, and location-based service brands, with users ranging from analysts to executives. It may suit teams planning locations, market capacity, or store spacing.

Sitewise Analytics is a configurable market-planning system for multi-unit organizations deciding where to expand and how locations will perform. It fits restaurant, retail and location-based service teams that need analysts and executives working from shared maps, data and predictive models. Choose it when coordinated, enterprise-scale planning matters more than a self-serve mapping subscription.

Overview

Sitewise combines mapping, analytics, data pipelines, workflows, reports and maps in one environment. Its explainable predictive models are designed for strategic real-estate roadmaps, while whitespace analysis estimates market capacity and store spacing and weighs incremental sales against cannibalization. That combination addresses expansion strategy rather than merely visualizing existing locations.

The company serves users from analysts through C-suite decision-makers. Its mapping technology originated as Tetrad Computer Applications in 1967, and Sitewise Analytics adopted its current name after a management buy-out on March 15, 2012. The company is headquartered in Vancouver, British Columbia.

Key features

Planning, territories and data

Drive-time analysis, territory planning and demographic data support practical comparisons between sites and markets. Data partners cover demographics, psychographics, traffic and mobility, points of interest, and land and construction, allowing a plan to combine customer context, movement patterns and development conditions. The breadth is useful for multi-factor decisions, but the eventual quality of an analysis depends on which data a brand licenses and uses.

Workflows and integrations

Scheduled workflows can refresh data automatically, or users can manage update schedules themselves through drag-and-drop tools, SFTP and API methods. Sitewise says it can connect with lease administration, project-management, CRM, financial and other enterprise systems. API access makes it a more plausible component of an existing data estate than an isolated mapping utility.

Mobile and reporting

Sitewise Mobile brings site tours, navigation, data access, reports and site packages to phones and tablets. That gives field teams a way to carry planning context into visits instead of relying solely on desktop review. Onboarding includes a Client Services Manager, assistance uploading data and customization of Smart Reports, an important advantage for organizations that need a configured operating process rather than a blank workspace.

Security and hosting

Sitewise reports SOC 2 Type II attestation and controls including encryption, firewalls, backups and disaster-recovery plans. The software is hosted on Amazon Web Services infrastructure. These commitments matter to brands moving location and business data into a shared cloud platform.

Pricing

Sitewise uses custom pricing, so the paid platform is aimed at organizations prepared to scope data, users and implementation with the vendor rather than compare a public monthly rate.

Market Grid is free at $$0 forever and includes 70 curated geospatial data variables and eight preset trade-area options. It requires a Sitewise account, so it is a limited entry point rather than an unrestricted free product for anyone who wants a map. Market Grid+ adds a one-time setup cost and an annual fee, with the amounts determined outside the published plan.

Platforms

Sitewise supports Android, iOS, web and API access. The mobile applications suit field visits, while web and API support planning desks and connected enterprise workflows.

Who it's for

This is a strong fit for multi-unit restaurant, retail and location-based service brands coordinating site selection, territories and expansion roadmaps across teams. It is also suited to organizations that need explainable models, scheduled data operations, enterprise integrations and field access. A small business wanting a quick, independent map, a transparent subscription or a no-account free tier should look elsewhere.

Pros and cons

Pros

• Expansion-focused analytics: predictive models and whitespace analysis address capacity, spacing, new sales and cannibalization together.
• Operational breadth: workflows, reports, maps, pipelines and API connectivity can align real-estate, finance and customer data.
• Field support: mobile site tours, navigation and site packages extend planning into on-location work.
• Structured implementation: a Client Services Manager and Smart Report customization support a tailored rollout.
• Security posture: reported SOC 2 Type II attestation and AWS hosting provide recognizable enterprise controls.

Cons

• Opaque paid pricing: custom quotes make budgeting and plan comparison difficult before contacting the vendor.
• Restricted free entry: Market Grid requires a Sitewise account and offers preset, limited coverage rather than the full planning platform.
• Enterprise orientation: configuration, integrations and data choices are likely excessive for casual or single-location mapping.

Alternatives

Location Intelligence Software is the broader category to review when you want to compare this type of platform with other tools.

Crowd Connected is a better starting point for indoor location use with a free-forever plan, one floorplan and unlimited area and monthly active users; its Standard plan is priced at $0.05 a year.

LocationAPI suits developers seeking a free, limited-request, non-commercial tier or usage-based business access from $0.10 per device.

Mapbox Studio is the simpler choice for Mapbox users who need studio tooling at no charge, while related API and custom-tileset usage may cost extra.

Stadia Maps fits teams wanting published credit quotas, including a free 200,000-credit monthly tier and a $$20 monthly Starter plan.

Azure Maps is suited to Microsoft-oriented mapping workloads with a free transaction allowance across core services.

NIQ is another paid option for teams comparing broader location and market intelligence requirements.

Maptive offers a defined short-term alternative: its 45 Day Pass costs $$25,045 once for one user, unlimited maps and up to 100,000 locations per dataset.

Kalibrate Location Intelligence is worth considering when pricing tied to licensed third-party data, seats and included analytics better matches your procurement model.

Verdict

Sitewise Analytics is a strong recommendation for multi-unit brands building repeatable, data-rich expansion decisions across headquarters and field teams. Its main reason to choose it is the combination of explainable prediction, whitespace analysis, configurable workflows and mobile execution. Look elsewhere if you need transparent pricing, an open free tier or a lightweight map without an enterprise implementation.