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Sinch RCS for Business
Stockholm, Sweden
What it is
Sinch RCS for Business lets brands send rich, interactive messages to customers in their native messaging inbox. Messages can include images, audio, video, carousels, reactions, and interactive buttons, while verified sender identity can display a brand logo. Customers do not need to download an app to receive messages from verified brands. Businesses can see whether messages were submitted to the RCS Agent, delivered, read, or clicked. A message can contain up to 11 suggested actions or replies, while rich cards and carousels can each accommodate up to four. Suggested actions include calling a number, viewing or sharing a location, opening a URL, or creating a calendar event. If a phone or network does not support RCS, messages can fall back to web experiences over SMS. Availability and RCS Agent registration and approval timelines vary by country and operator. Pricing varies by region; Sinch asks businesses to contact sales for a quote, and carrier fees and setup costs may apply. RCS Agent registration is required. Sinch Engage lists integrations with HubSpot, Salesforce, Zoho CRM, Shopify, and NetSuite, though feature availability may differ by ecosystem.
For and against
For
- Supports images, audio, video, carousels, and reactions.
- Verified messages do not require a customer app download.
- Delivery analytics include submitted, delivered, read, and clicked status.
- SMS fallback can provide web experiences where RCS is unsupported.
- API access and two-way messaging are listed.
Against
- Pricing varies by region and requires a sales quote.
- Carrier fees and setup costs may apply.
- RCS Agent registration is required.
- Availability varies by country and operator.
The verdict
Sinch RCS for Business offers verified messaging with rich media, actions, and delivery reporting, plus an SMS fallback for unsupported RCS environments. Availability and costs depend on region, carrier, and registration.
Who it suits
Sinch RCS for Business suits brands seeking verified, interactive messaging in customers' native inboxes. Businesses should consider geographic and operator availability when planning to use it.
Plans and prices
Sinch RCS for Business
Carrier fees and setup costs may apply · RCS Agent registration required
Read 3 Oct 2026 · sinch.com
On the record
- Action limits
- A message can have up to 11 suggested actions or replies, while rich cards and carousels can each accommodate up to 4.sinch.com · read 3 Oct 2026
- Analytics
- Sinch reports whether messages were submitted to the RCS Agent, delivered, read, and clicked.sinch.com · read 3 Oct 2026
- Company
- Sinch says it was founded in 2008 and has headquarters in Stockholm.group.sinch.com · read 3 Oct 2026
- Integrations
- Sinch Engage lists direct integrations with HubSpot, Salesforce, Zoho CRM, Shopify, and NetSuite; feature availability may differ by ecosystem.sinch.com · read 3 Oct 2026
- No app download
- Messages from verified brands land in the native messaging inbox, with no customer download required.sinch.com · read 3 Oct 2026
- Personalization
- Sinch says its Conversation API can use relevant details from stored chats and analytics to personalize conversations.sinch.com · read 3 Oct 2026
- Pricing
- RCS pricing varies by region; Sinch says to contact its sales team for a detailed quote tailored to business needs.sinch.com · read 3 Oct 2026
- Purpose
- Sinch RCS for Business lets brands send rich, personalized, interactive messages to customers in their native messaging inbox.sinch.com · read 3 Oct 2026
- Registration and availability
- RCS Agent registration and approval timelines vary by country, and RCS support differs across countries and operators.sinch.com · read 3 Oct 2026
- Rich media
- Messages can include images, audio, video, carousels, and interactive buttons.sinch.com · read 3 Oct 2026
- Security
- Sinch's Trust Center lists ISO 27001:2022, SOC 2 Type I and II, PCI, GDPR, CSA, HECVAT, and HIPAA badges.trust.sinch.com · read 3 Oct 2026
- SMS fallback
- For phones and networks that do not support RCS, messages can fall back to web experiences over SMS.sinch.com · read 3 Oct 2026
- Suggested actions
- Supported suggested actions include dialing a number, viewing or sharing a location, opening a URL, and creating a calendar event.sinch.com · read 3 Oct 2026
- Supported media
- The page lists real-time receipts, high-resolution images, video, audio, carousels, and message reactions as supported by RCS.sinch.com · read 3 Oct 2026
- Verified identity
- The page says only verified companies can use RCS and describes verified messaging with a brand logo as a way to build trust.sinch.com · read 3 Oct 2026
