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Zenvia RCS for Business
What it is
Zenvia RCS for Business sends rich, conversational messages through the native Android messaging app, using Zenvia Customer Cloud’s web interface or API. Businesses complete Google verification to send messages with a verification badge, logo, and official name. Formats include RCS Basic alerts, Rich Text Notifications with carousels and buttons, and Rich Text Conversations for chat. RCS supports photos, videos, GIFs, action buttons, and carousels. Reports can include delivery confirmations, read receipts, and interaction data such as button use. If a recipient’s device does not support RCS, Zenvia can deliver the message by SMS. RCS Basic supports up to 160 characters; RCS Single and Conversational RCS support up to 5,000 characters. Zenvia describes the channel as opt-in and says it follows privacy and security guidelines promoted by Google and Zenvia. The company states that it holds ISO 27001 certification and complies with Brazil’s LGPD. Customer Cloud offers more than 20 native connectors and open APIs for custom integrations. Pricing is on request; a Brazil RCS Basic channel pack is priced on request per message.
For and against
For
- Google verification adds a badge, logo, and official name.
- Supports photos, videos, GIFs, buttons, and carousels.
- Reports can include delivery, read, and interaction data.
- SMS fallback is available for incompatible devices.
- Web interface and API access are supported.
Against
- RCS is native to Android.
- RCS Basic is limited to 160 characters.
- No free plan is stated.
- Pricing is on request.
The verdict
Zenvia RCS for Business offers verified rich messaging, reporting, API access, and SMS fallback, with message limits that vary by format. Teams should account for its Android-native channel and request pricing details.
Who it suits
Zenvia RCS for Business suits organizations sending alerts, promotions, billing messages, surveys, order updates, cart-recovery messages, or product catalogs. It is relevant for teams that can use an Android-native, opt-in channel and want SMS fallback for incompatible devices.
Plans and prices
RCS Basic (Brazil; USD 400 channel pack)
160 characters · no multimedia · SMS fallback if recipient is not RCS compatible
Read 4 Oct 2026 · zenvia.com
On the record
- API and platform
- RCS can be sent through Zenvia Customer Cloud’s web interface or API, including for conversational journeys and chatbot integrations.zenvia.com · read 4 Oct 2026
- Data protection
- Zenvia states that it holds ISO 27001 certification and complies with Brazil’s LGPD.zenvia.com · read 4 Oct 2026
- Engagement reports
- Reports can include delivery confirmations, read receipts, and interaction data such as button interactions.zenvia.com · read 4 Oct 2026
- Fallback
- If a recipient’s device does not support RCS, Zenvia can deliver the message by SMS.zenvia.com · read 4 Oct 2026
- Integrations
- Zenvia Customer Cloud offers more than 20 native connectors and open APIs for custom integrations.zenvia.com · read 4 Oct 2026
- Limits
- RCS Basic supports text messages up to 160 characters; RCS Single and Conversational RCS support messages up to 5,000 characters.zenvia.com · read 4 Oct 2026
- Message types
- Zenvia describes RCS Basic for alerts, Rich Text Notification for messages with carousels and buttons, and Rich Text Conversation for chat.zenvia.com · read 4 Oct 2026
- Platform limitation
- Zenvia describes RCS as native to Android and says compatibility is expanding through the Universal Profile.zenvia.com · read 4 Oct 2026
- Purpose
- Zenvia RCS for Business sends rich, secure, conversational messages through the native Android messaging app.zenvia.com · read 4 Oct 2026
- Rich media
- RCS supports photos, videos, GIFs, action buttons, and carousels.zenvia.com · read 4 Oct 2026
- Security and privacy
- Zenvia says RCS follows privacy and security guidelines promoted by Google and Zenvia and is an opt-in channel.zenvia.com · read 4 Oct 2026
- Support
- Zenvia invites prospective RCS customers to contact a specialist to discuss a suitable solution.zenvia.com · read 4 Oct 2026
- Verified sender
- Businesses go through Google verification to send RCS messages with a verification badge, logo, and official name.zenvia.com · read 4 Oct 2026
- Who it is for
- Zenvia presents RCS for business messaging uses including order updates, cart recovery, promotions, billing, surveys, and product catalogs.zenvia.com · read 4 Oct 2026
